The SportBusiness Podcast
This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross bring you analysis of this week’s industry developments, big numbers and the context behind the headlines. THE NEWSROOM: We look at the reasons behind the International Table Tennis Federation’s $14.4m loss, its sale of more WTT equity and what the future holds. Plus, DAZN’s $100m ViewLift swoop driven by a rights opportunities and US ambitions. INSIDE THE DEAL: Ben Cronin on why Uefa’s first-ever corporate strategic sponsorship with Schwarz Group represents one of the confederation’s most significant commercial innovations in a shift beyond its traditional competition-based sponsorship model. AOB: Guardians League launch – a life-saving addition to the sports landscape? And Fox Sports is offering you $50K to watch DR Congo v Uzbekistan. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. You can subscribe to The SportBusiness Podcast on Apple Podcasts [https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275], Spotify [https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX], Amazon Music [https://music.amazon.co.uk/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast] and YouTube [https://www.youtube.com/@sportbusiness_group]. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com [http://sportbusiness.com/] subscriptions for a 30-per-cent discount here [https://www.sportbusiness.com/subscription-options/]. Co-hosts: Jonathan Rest, Martin Ross Contributor: Ben Cronin Editor: Lumi Lehmuskallio Sources: 1. ITTF sells 10% WTT stake after loss-making 2025 [https://www.sportbusiness.com/news/ittf-sells-10-wtt-stake-after-loss-making-2025/] 2. Long-serving ITTF, WTT CEO Dainton exits [https://www.sportbusiness.com/news/long-serving-ittf-wtt-ceo-dainton-exits/] 3. DAZN swoops for ViewLift to bolster US prospects [https://www.sportbusiness.com/news/dazn-swoops-for-viewlift-to-bolster-us-prospects/] 4. Schwarz Group corporate deal marks commercial first for Uefa [https://sponsorship.sportbusiness.com/2026/04/schwarz-group-corporate-deal-marks-commercial-first-for-uefa/] 5. Lidl shops for more Uefa sponsorship rights [https://sponsorship.sportbusiness.com/news/lidl-shops-for-more-uefa-sponsorship-rights/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
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