The Tampon Aisle
Let’s be honest. A lot of us don’t have a confidence problem. We have a visibility problem. And not because we don’t have something to say.But because being seen feels… activating. On The Tampon Aisle, I talk about the things we’re usually encouraged to shrink around. This week: microphones, rejection, and why women are still wildly underfunded. I sat down with Krista Ripma — founder and CEO of Authentic Audience [https://www.authenticaudience.co/], marketing strategist to the spiritually ambitious, and professional mic-grabber; to talk about what it actually takes to build something in public. Not the Pinterest version. The real one. The one where:You follow up seven times.You get ghosted.You post anyway.You pitch anyway.You show your face anyway. Because here’s the thing: Who gets seen gets funded. Together we get into: * Why “founder forward” is a decision, not a personality trait. * The uncomfortable truth about female founder funding. * Why rejection is a KPI :) * How fear is just excitement without the breath. * What happens when you stop making visibility about you and start making it about service. * And the mic metaphor that honestly might rewire the way you think about being seen. We also talk about: * The female friendship wound. * Why co-working might actually be co-regulation. * Why consistency is devotion in disguise. * And why your desire to take the mic might be there for a reason. This one is for the founders.The gonna-be-founders.The healers building practices.The creators with half-written Substacks.The women who feel both “too much” and somehow still underfunded. You don’t need to become louder. You might just need to become visible. We had fun with this one. And by fun I mean mildly activating in the best way. See you in the Aisle :) xo,Olivia Pssssst! Prefer to listen elsewhere? This episode is also available on Spotify [https://open.spotify.com/show/7KSZah8MqSCBBS4ygrMS4w?si=06f38ec471b14859] and Apple Podcasts [https://podcasts.apple.com/us/podcast/the-tampon-aisle/id1711970561]. Public. Send to the group chat. Krista Ripma is the founder and CEO of Authentic Audience [https://www.authenticaudience.co/], a female-run digital advertising agency that amplifies authentic voices and fosters genuine connections. With over a decade of experience, Krista has a proven track record of building million-plus Instagram followings, tripling online awareness and engagement for brands, and guiding hundreds of business owners to find and speak their truth. As a marketing strategist, she has worked with some of the biggest brands in astrology, spirituality, health and wellness, alongside best-selling authors, business educators, and 7-8 figure entrepreneurs. Krista’s passion for community shines through her work as the host of the Authentic Audience Podcast, her annual Body Mind Business Retreats, and weekly business classes inside the Authentic Business Club. Her unique, radically honest methods promise to cut through the noise, transforming both your business and your life. Get full access to Inner Signal at thetamponaisle.substack.com/subscribe [https://thetamponaisle.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]
13 episodios
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