Why Is the Mental Load Getting Worse? A Debrief with Emily King, CEO and Co-Founder of Faye

Can AI Lighten the Mental Load? A Conversation with Danielle Matarasso, Founder of AI After Carpool

Episode 4 — April 29, 2026 [https://thethirdshift.substack.com/p/can-ai-lighten-the-mental-load-a] https://thethirdshift.substack.com/p/can-ai-lighten-the-mental-load-aCan AI Lighten the Mental Load? A Conversation with Danielle Matarasso, Founder of AI After Carpool [https://thethirdshift.substack.com/p/can-ai-lighten-the-mental-load-a] Jennifer Mickel sits down with Danielle Matarasso — Booth MBA, former tech executive, and founder of AI After Carpool — to talk about what AI can and can’t do for the mental load. They dig into why starting with a purpose-built app may actually work against you, the voice-note-to-AI workflow that makes delegation possible without a lengthy explanation, and what happens when you ask AI to think rather than just retrieve. Plus: the induced demand problem — if AI makes it easier to do more, will we just expect more of ourselves? — and why the goal is reclaiming analog time. Guest * Danielle Matarasso [https://www.linkedin.com/in/danielle-matarasso/], Founder, AI After Carpool newsletter [https://www.aiaftercarpool.com/] Resources Mentioned * Instagram: Reese Witherspoon’s AI Reel [https://www.instagram.com/reel/DXKphAtkbgW/] * Variety: “Reese Witherspoon Doubles Down on Telling Women to Learn AI [https://variety.com/2026/tv/news/reese-witherspoon-ai-jobs-women-1236723992/]” * Faye — findfaye.com [https://findfaye.com] (THIRDSHIFT20 for 20% off) * Ava — hiava.com [https://hiava.com] * Ohai — ohai.ai [https://ohai.ai] About the Show The Third Shift: On the Mental Load is a podcast about the invisible cognitive and emotional work of running a family — why it’s so hard to see, so hard to share, and what it would actually take to change it. Hosted by Jennifer Mickel, JD-MBA, founder of The Third Shift and former BCG Principal. Work with Jennifer The Third Shift helps families get out from under the mental load. Learn more at thethirdshift.co [http://thethirdshift.co]. The Third Shift: On the Mental Load is our companion podcast to the Mental Load Discussion Club. To get future recaps and analysis, subscribe. A recap and analysis of this episode is here [https://thethirdshift.substack.com/p/can-ai-lighten-the-mental-load-a]. Get full access to The Third Shift: Simplifying the Mental Load at thethirdshift.substack.com/subscribe [https://thethirdshift.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

Why Is the Mental Load Getting Worse? A Debrief with Emily King, CEO and Co-Founder of Faye

Why is The Mental Load Getting Worse: A Debrief with Emily King of Faye Jennifer Mickel sits down with Emily King, CEO & Co-Founder of Faye, for a candid debrief after the Mental Load Collaborative event at Johns Hopkins Carey School of Business in Washington, D.C. They explore why the mental load has intensified in recent years — driven by digital overwhelm, AI adoption, and post-COVID stress — and what it would take to actually measure it. Plus: the gender dynamics behind who carries the cognitive and emotional load at home, and why recognizing invisible labor as real work matters for women’s participation in the workforce. Guest Emily King, CEO & Co-Founder, Faye — findfaye.com [http://findfaye.com] Resources Mentioned Drained by Leah Ruppanner — bookshop.org [http://bookshop.org] Fair Share by David G. Smith & W. Brad Johnson (June 2026) — amazon.com [http://amazon.com] What’s On Her Mind by Allison Daminger — bookshop.org [http://bookshop.org] “Why Women Still Can’t Have It All” by Anne-Marie Slaughter, The Atlantic — theatlantic.com [http://theatlantic.com] Molly Dickens, The Maternal Stress Project — maternalstressproject.substack.com [http://maternalstressproject.substack.com] About the Show The Third Shift: On the Mental Load is a podcast about the invisible cognitive and emotional work of running a family — why it’s so hard to see, so hard to share, and what it would actually take to change it. Hosted by Jennifer Mickel, JD-MBA, founder of The Third Shift and former BCG Principal. Work with Jennifer The Third Shift helps families get out from under the mental load. Learn more at www.thethirdshift.co [http://www.thethirdshift.co]. Get full access to The Third Shift: Simplifying the Mental Load at thethirdshift.substack.com/subscribe [https://thethirdshift.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

Can Women Have It All? Reading Corinne Low’s Having It All with a Fintech Product Manager

Jennifer Mickel and Dana Weinstein dig into Corinne Low’s Having It All — a data-driven examination of women’s lives and the structural forces shaping their choices. They discuss the “utility function” framework for balancing work, family, and personal fulfillment, the persistent gender gap in household labor despite equal workforce participation, and the brutal “squeeze” period when career and childcare demands peak simultaneously. Plus: what workplace structures could actually look like if they were designed to support women — and why the myth of the ideal household is still doing so much damage. Guest Dana Weinstein, Head of Product & Operations, Tesser — LinkedIn [https://www.linkedin.com/in/dlweinstein/] Resources Mentioned Having It All by Corinne Low — bookshop.org [http://bookshop.org] Anne-Marie Slaughter, “Why Women Still Can’t Have It All,” The Atlantic — theatlantic.com [http://theatlantic.com] HBS study: Rethink What You Know About High-Achieving Women [https://hbr.org/2014/12/rethink-what-you-know-about-high-achieving-women] — Reprinted here [https://attitudecoach.co.uk/rethink-what-you-know-about-high-achieving-women/] About the Show The Third Shift: On the Mental Load is a podcast about the invisible cognitive and emotional work of running a family — why it’s so hard to see, so hard to share, and what it would actually take to change it. Hosted by Jennifer Mickel, JD-MBA, founder of The Third Shift and former BCG Principal. Work with Jennifer The Third Shift helps families get out from under the mental load. Learn more at thethirdshift.co [http://thethirdshift.co]. Get full access to The Third Shift: Simplifying the Mental Load at thethirdshift.substack.com/subscribe [https://thethirdshift.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

Who Does the Thinking? A Chief of Staff and an Executive Coach discuss Allison Daminger’s What’s On Her Mind

Jennifer Mickel is joined by Becky Murray and Sunshine Yin to discuss Allison Daminger's What's On Her Mind — a deep dive into the cognitive labor that keeps households running. They explore Daminger's four-phase framework for invisible work, why even egalitarian households leave women carrying the anticipation and monitoring, and what it would actually take to rebalance it. Plus: practical systems Becky and Sunshine use to share the load — and why getting your partner to read the book might be the most important first step. Guests Becky Murray, Chief of Staff, TheSkimm — [LinkedIn [https://www.linkedin.com/in/becky-murray-34303755/]] Sunshine Yin, Executive Coach — [LinkedIn [https://www.linkedin.com/in/sunshineyin/]] Resources mentioned What's On Her Mind [https://bookshop.org/p/books/what-s-on-her-mind-the-mental-workload-of-family-life-allison-daminger/585e2aa7eac0a0ea] https://bookshop.org/p/books/what-s-on-her-mind-the-mental-workload-of-family-life-allison-daminger/585e2aa7eac0a0eaby Allison Daminger Daminger's cognitive labor domains chart (in the book) About the show The Third Shift: On the Mental Load is a podcast about the invisible cognitive and emotional work of running a family — why it's so hard to see and so hard to share, and what it would take to change it. Hosted by Jennifer Mickel, JD-MBA, founder of The Third Shift and former BCG Principal. Work with Jennifer The Third Shift helps families get out from under the mental load. Learn more at thethirdshift.co [http://thethirdshift.co]. Get full access to The Third Shift: Simplifying the Mental Load at thethirdshift.substack.com/subscribe [https://thethirdshift.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]