The Uffda Times-Picayune
The year is 2009. The first decade of the new millennium is coming to an end. The economy is in shambles. Call of Duty: Modern Warfare 2 is released to great acclaim. I am in 7th grade, and Facebook just arrived in my middle school. I was an active internet user from a young age. I regularly used the “kitchen computer” for Wikipedia wormhole dives, YouTube videos, and online games like Runescape. I’ve had consistent, pretty much unfiltered access to the internet since I was probably 11 or 12. I remember bits and pieces of early Facebook. The girl I had a crush on (and our whole friend group) had all made Facebook accounts around the same time. It wasn’t MySpace, and the part that worried me the most was using your real name and likeness. While the internet was largely unblocked and my site visits largely unmonitored, I was only allowed on Facebook if I didn’t use my full name, so I used my then online alias Yankeefanboy123, stylized “Yankeefanboy Onetwothree.” No, I do not like the Yankees anymore, and yes, I have always been an obnoxious contrarian. I was also very worried because I thought they (Facebook) would find out (classic Noah) I was under the age requirement. Welcome to Please Don’t Add My Mom Back on Facebook: An Oral History of a Social Network. Growing up online at the blooming stages of social media was complicated, but I think a lot of my peers have reverence for the early days of Being Online. Reflecting on Facebook’s influence on my life is also complicated; it’s the easiest way for me to revisit memories, both good and bad, of my late mother, whose descent into addiction and isolation is laid fully bare on her still archived and technically active Facebook page. This week, we’re going to cover those formative years, which for me coincided with being in middle school. What a fucking nightmare. Thanks for reading and listening. And why didn’t you poke me back? Dude, did you see Stanford is on theutpbook.com now, too? That’s crazy. I think we’ll get it pretty soon. Give me your email and I’ll let you know. Part 1: Parent Permission Required (2009-2011) I was on Facebook doing Facebook things probably every day, once I had access to my own computer. My dad would buy extremely-cheap, used business laptops from his work, which was how I had my “own” laptop. I didn’t have a cell phone, so Facebook messages were the only way I could message people. This was before most kids had smartphones, and Facebook had a text-to-message feature, same with text-to-post. There was an incredible crossover era where people had online forum-esque signatures for SMS messages, so every Facebook message would have a My Chemical Romance quote or something at the end of it. Incredible stuff~~xxX Welcom 2 Tha Black Parade MCR4EVA Xxx~~ Facebook was liberating. It was the first time I was somewhere online where I was interacting with people I actually knew in real life. MySpace was already falling out of fashion, and Facebook was also seen as being more “private,” which is hilarious in retrospective. This wasn’t Runescape or Xbox Live, but something totally different to me. Despite being 11 or 12 years-old, I was legitimately using Facebook to “catch up” with people, the timeless marketing gimmick used for Facebook once it outpaced its original market of current college students. I had a pretty major move in 3rd grade, and my now 6th/7th grade-self used Facebook to re-connect with my neighbors and school friends who I had drifted from, and even a few who had moved to other parts of the country. For me, the best and cringiest part about going back to old Facebook posts is without a doubt how earnest I was in sharing basically everything I was doing. Of course, everyone I know wants to see pictures of me in front of the Biggest Ball of Twine in Minnesota. Of course, everyone wants to know how long it took me to read John Green’s Looking for Alaska. There’s an excitement to the novelty of writing out these silly UTP articles and essays for my friends that takes me back to a different internet that was optimistic and exciting. It’s fun to reminded that it’s cool to be earnest, actually. I also want to be up-front that, as the title suggests, a significant part of my early Facebook memories are of my late mother, who, like all good suburban moms that are also children of the 80’s, used Facebook to reconnect with friends, share life updates, and play games. Nothing had her in a vice-grip quite like fucking Bejeweled Blitz. She was putting up World of Warcraft playtime numbers in a Facebook match the colors game. This was also around the time her addiction began to consume her life. She was ostensibly more connected with friends than ever, even as she began to isolate herself. I have many, many memories of being in the kitchen talking to my mom while she played Bejeweled Blitz on Facebook on the Kitchen Computer, which typically transitioned into a frenzy of YouTube viewings, where my mom showed me all the things people always say they wanna show their kids. This is how I saw famous scenes from The Brady Bunch, cheesy 70s kid’s shows, and whatever nostalgia trip my mom was currently on. My parents always treated “showing me things for grown-ups” as a rite of passage, especially movies; I was a Quentin Tarantino fanatic at age 12. My mom loved to laugh. She introduced me to sketch comedy, stand-up, and was almost always trying to crack jokes. If she wasn’t using Facebook to try to catch up with you, she was trying to get you to laugh, her posts, comments, and messages full of bad one-liners and cheap punchlines. Linda was an avid prankster, frequently in trouble at her Catholic high school, and later on crank calling people when she was probably a little too old to be doing that (read: 40s). She enjoyed chatting with old friends and making new ones. She had a network of mutual friends that were all prolifically active on Facebook, including a few she never knew IRL. I have my suspicions about the real intentions of befriending men across the country on Facebook but she did make a lot of interesting connections, including a guitar player who played in The Meat Puppets for a short period of time in the early 90s. This man was in attendance at the infamous Nirvana MTV Unplugged Live in New York recording, which to me was tantamount to being present for Christ’s crucifixion. I have old messages begging for information about Kurt Cobain or what it was like to be there. He was clearly drunk while messaging me. I had a smaller, but just as active cohort of the other 12-year-olds I knew that had Facebook. It was well before my grandparents were on, or even my dad and siblings. I was documenting everything I did, and complaining a lot. As I mentioned earlier, ever the contrarian, I used Facebook to remind everyone just how special I was because I was a fervent Yankees fan, triggered by 2009 playoffs fever and a few years of baseball card collecting. I was also unusually upset about the Minnesota Vikings bringing Brett Favre in, and certainly didn’t like his wavering commitment to the team I barely understood. I wasn’t a football fan in any way, but caught the bandwagon spirit of 2009, what with Adrian Peterson and all. I made a litany of memes mocking Favre and Vikings management, despite having no investment before that football season. But, this was a big time for the Vikings, and my getting caught up in the excitement would lead me to play my sole season of youth football, which, like all efforts of mine, was an attempt to get girls to like me. Today, I am a loyal prisoner of the Vikings fandom, and it does not make me more attractive. And it all started with me making crass Brett Favre memes to share on Facebook. My mom was a common guest in the comment sections on my Facebook posts, which was unspeakably horrifying for a teenager. My mom always befriended my friends and we would spend time hanging out with her in the late hours of the night, like always at the kitchen computer, which was usually fun because she’d show us stand-up clips, iconic sketches, and whatever racist jokes were fashionable at the time; my mom did think Jeff Dunham was funny and MadTV was just as likely as SNL to be what we were shown, and a lot of those sketches have aged like milk. I’d protest to my friends, but my friends actually liked being treated like adults, and my mom loved cracking jokes and laughing. On utpbook, the one true social network, I felt 2009 was a good year to feature posts from. I credit high school speech team with socializing me, so my 12-year-old lack of awareness and unbridled online enthusiasm is really fun to look back on. I’ve peppered a number from that venerable first year on Facebook throughout the piece and plan to throughout this series. Part of what spurred the idea to talk about Facebook is because doing this newsletter and accompanying podcast feels like early Facebook to me. It’s the one place online I actually enjoy being, and sharing art/things I’ve made with people, even my faceless Substack subscribers, takes me back to a time shortly before my mom’s alcoholism became fully apparent and the beginning of The Bad Times (8th Grade-ehh present). Buuuuut this newsletter gives me the creative joy that I felt in the pre-The Bad Times times. This is a new kind of Times: Picayune. Uffda! I shared creative writing samples, of which I can no longer access because Zuck and his ghouls disabled the Notes feature on Facebook and now my anti-Twilight fanfictions from ‘09 are gone. Let me just say this: Jesus blows up Edward, Bella, and Ugly Betty with a rocket launcher. Just burn down the Library of Alexandria, why don’t you. In the years since moving back to Minnesota, where I’ve had my own office/studio/rehearsal space, I think about early Facebook because, in those 2009 days of old, I often posted about my guitar, wanting to play guitar, wanting to buy a guitar, post pictures of my guitar, and so on. Once again, this was an effort to get girls to like me, and like nearly all others, did not work. In a similar, yet less desperate, sense, I talk about banjo class a lot in my newsletter/podcast because it was the first organized music activity I’ve been in since I stopped marching drum corps in 2017. My therapist has made it very clear that my positive mental health improvements over the last year are directly correlated with banjo class. I regularly posted the exact models of guitars I wanted, in the vain hope that some non-existent wealthy relative will break the bank for me out of the blue; this did not happen. Though I would be remiss not to mention that I am beyond lucky that both of my grandfathers are guitar-players and at one point were professional musicians, and I have been blessed to receive multiple instruments from each of them, from my first 3/4-size guitar I got when I was 9, to my beloved banjo that sits out for me to play every day. That 3/4-size guitar was a piece of junk, but a great starter guitar for a little kid, and was paramount in learning musical skills outside of band class at school. One of the last truly kind things my mom did was facilitating repairing the guitar, and then giving it to a nurse who was taking care of her during one of her last hospital stays, so her daughter could learn how to play the guitar. My parents were also extremely supportive and paid/took me to guitar lessons (when I was in 6th grade) and I did have a nice electric guitar and amplifier, and went on to play in the school jazz band. I won’t lie, though, I’m pretty sure my incessant Facebook posting had something to do that. I am pleased to say I still play both that guitar and with that amplifier to this day because my parents believed in me and that’s one hell of an investment to have made in you. Despite the best efforts of Anoka-Hennepin public schools telling us to watch what we do online, I still posted literally every thought with no impunity, a practice that lasted until I abandoned Twitter in 2024. This was painfully apparent throughout 2010. If there are “inside thoughts,” I certainly needed a concept of “inside posts,” because I documented everything from my mothers hospital stays, my opinions on movies, and definitely one-sentence inside jokes that basically only meant anything to my mom, and maybe my dad. I definitely had an emo kid era that was more like an “Adolescent Reads Too Much About Kurt Cobain’s Drug Problems” era. I loved grunge music. I’d credit this in large part because it was what my parents listened to, but also because many grunge songs (or their riffs, anyway) are really easy to play on the guitar. Moving past 2009, we entered a new decade in 2010, and at age 13, in full emo mode, I regularly made Facebook posts that included either lyrics, references, or an actual video of songs that I guarantee I listened to while my Major Depressive Disorder was still in its infancy. Here’s a breakdown of the music I posted about: * “Bleed it Out” by Linkin Park (three times) * “Capital G” by Nine Inch Nails (twice) * Rage Against the Machine: “︻┳═一 Arm The Homeless 一═┳︻” * “Head Like a Hole” by Nine Inch Nails * “No Excuses” by Alice in Chains (woof—twice) * “Under the Bridge” by Red Hot Chili Peppers (three times; 7th grade heartbreak is the same as a debilitating heroin addiction) * “Lean on Me” by Bill Withers * “Blurry” by Puddle of Mudd (twice—one of my go-to “she doesn’t like me and it hurts” songs) * “Earth Song” by Michael Jackson * “Weapon of Choice” by Fatboy Slim * “Lithium” by Nirvana (twice—I really liked “all my friends are in my head”) * “Freak on a Leash” by Korn (twice on my golden birthday?) * “Smells Like Teen Spirit” by Nirvana * “No More Tears” by Ozzy Osbourne (three times) * “Mountain Man” by Crash Kings (this song still slaps) [https://youtu.be/2OvqpNP7dTI] * Green Day (I hated American Idiot) * “Spoonman” by Soundgarden (twice) * “Ain’t No Rest for the Wicked” by Cage the Elephant * “Dragula” by Rob Zombie * “The Crow and the Butterfly” by Shinedown (this song sucks ass but it made me cry all the time so I posted about it three times) * “Sweet Child O’ Mine” by Guns ‘n’ Roses * “Jesus Built My Hotrod” by Ministry (twice—you can thank my dad buying it on Rock Band) * “The Gambler” by Kenny Rogers * “Boonville Stomp” by Les Claypool (lmao what—twice) * “Closer” by Nine Inch Nails (hmm) * “Jeremy” by Pearl Jam (Major Wee-Woo-Wee-Woo Alarm Bells Red Flag—twice) * “Today” by The Smashing Pumpkins * “Plush” by Stone Temple Pilots * “Sex Type Thing” by Stone Temple Pilots Here’s what I posted about in 2010: * New York Yankees: 8 times * Brett Favre and Minnesota Vikings Mentions: 10 times * Guitar (playing, buying, wanting to play, etc.): 16 times * Movies: 24 times * Being Sad: 13 times * Being Happy: 9 times * Being Sick 8: times * Being Bored/Tired: 6 times * Texas Roadhouse: 3 times * Cryptic Post About Crush: 4 times, although if you count song mentions it’s likely 20-25. * Kurt Cobain and Layne Stayley: 5 times (I got really fixated on Kurt’s suicide) So yeah, I was definitely a moody teenager. A therapist I saw at age 14 wanted to medicate me ASAP so I was not permitted visits to additional mental health professionals (although it was mostly because I was afraid of them, not that I was prevented from doing so). I was a quirky kid: this was shortly before my regrettable but definitely canon Brony phase (Fluttershy is best pony, FYI). I shaved my moppy hair into a mohawk (the mop would never truly return). I “arranged” the Super Mario Bros theme song for band class, a lifetime achievement of an 8th grade bando. I was desperate for everyone to know I could play the guitar. I tried really hard to do a lot of voices (Josh Robert Thompson and Frank Caliendo were my heroes) and be funny. Can you tell I really wanted attention? Anecdotally, this time of my life is particularly memorable. I remember this time of my life as a time where my mother was extremely active in my life. Looking back on early Facebook posts of mine confirms this much. She did appear in my comment sections quite often, including to defend me from peers trying to bully me (mortifying). I don’t think it’s a coincidence that, at this same time, my mom’s drinking problem became Everyone’s Problem instead of just something she dealt with privately. In fact, I blocked out most of this part of my life, at least timing-wise. In researching for this article noticed things started to change at the beginning of 2011. Facebook’s historical timeline starts from Dec 31 and works backwards, so I noticed immediately that the archived posts from 2011 didn’t appear to be as “good” or amusing as past years. But a post from earlier in the year, the last trimester of 8th grade, hit me like a ton of bricks. I shared a link to a CaringBridge site. If you’re not familiar, the site is a proto-GoFundMe-type site meant to share updates to people undergoing great crisis, usually serious medical issues or other situations so friends and family can follow along from home and offer support. I think the existence of the site is a good thing, but I have some reservations about putting someone’s personal medical situation on blast because an incapacitated person cannot consent to that. I digress. Anyway, the link was to a CaringBridge site for my mom. The post was dated March 26th, 2011 and said: “For my mom, for she is in the hospital and has been for almost 4 weeks.” About a week later on April 3rd, I posted about being part of my school district’s 8th grade honor band. I posted: Honor band was well, honoring, and now I'm at the hospital seeing my mom. Wonderful. In a wider context, we’re about two year’s past my “emergecy” room post, after my mom was hospitalized for falling down the stairs of our house in the middle of the night while she was walking, drunk, in the dark. We’re about one year away from my grandmother’s passing, but she is presently in chemotherapy treatment for lung cancer. Her passing would signal a point of no return for my mother’s struggle with alcoholism. I talked about this in therapy while writing this piece and remarked that I wasn’t sure what I was emo about before my mom’s extended hospitalization and then I remembered: normal people don’t end up in the hospital for months at a time from drinking. I just didn’t have any context or know any better as a kid. I just thought they were having grown-up drinks that smelled terrible (my parents were Rum and Coke-heads, my mom obviously went with Rum and Diet). It takes a few months, but my mom eventually does return to my replies, but not as often. Knowing what I know now, it is obvious from a very early point in the research of this article that my mom loved to drunk post. Later in the year she would incorrectly attribute a guitar I received as a gift to be from the wrong grandparent, something that really pisses me off even now. I was undergoing both dealing with an alcoholic mother and being a teenager, and from freshman year onwards would fill every moment of my life with activities so as to stay the fuck away from my house. For the rest of her life, she would be in-and-out of 30-day rehab programs so often that she should have had a punch card. Between these, and far more often, she would spend a night or two in the drunk tank, or the hospital. She had several DWIs, had so-called “whiskey plates” and ignition interlock on the family minivan, and would serve about a year in jail, as well as multiple stints in the workhouse. I also think it’s valuable to mention that those four weeks my mom was hospitalized were not in Minnesota—she suffered multiple seizures in Arizona while she was solo-tripping a family funeral. She was visibly drunk around distant relatives and, once hospitalized, would be diagnosed with jaundice and was intubated. My dad left me and my siblings in Minnesota where a revolving door of family members and family friends watched me and my siblings, which is also memorialized in Facebook posts. As an adult I have deeply complicated feelings about this time of my life, but the context is impossible to ignore when I saw the totality of the posts, and how stark the change in tone became. Was I growing up? Sure. But pretty damn fast, and without any mental health intervention aside from what would become weekly-or-more-frequent visits with the school guidance counselor. There are still a lot of silly posts in 2011, but more importantly, my freshman year of high school was truly one of the most formative periods of my life—and I documented it all on Facebook. I would choose to skip joining football in high school and follow my band friends, including my crush, by joining marching band instead. This would be one of the most consequential decisions in my life; the butterfly effect of this decision directly leads to me meeting my fiancee. I started posting about current events and providing commentary, including the disgraceful rash of suicides by queer students in my school district that made national news and resulted in a federal civil rights investigation into the deeply conservative school district. This part of my life is crucial canon to the Noah lore. I went through the aforementioned Brony phase at the same time I had a mohawk I never put up. That same school year I was diagnosed with a hernia (I know), and the school absences from the surgery permanently stunted my ability to learn math (I’m not kidding) and put me behind a full year of my peers. Buuut, if I hadn’t failed math, I’d never taken Graphic Design, a class that was the single most useful elective I took in perhaps all of my secondary and post-secondary educations. I posted about most of this stuff on Facebook, but in high school, Facebook became something else. Especially after I befriended numerous adults in drum corps, I posted achievements, almost always in extra-curriculars. Speech and debate trophies, marching band photos, drum corps competitions, swim team, Boy’s State, you name it. I’m proud to say that while my parents did shuttle me to and from practices and shows, I am forever grateful for the adults in my life who invested in me: coaches, teachers, fellow drum corps members, school counselors, and my family. I wouldn’t be the person I am today without these people who believed in me, and made sure I knew that I was worth believing in, because the world, especially at home, felt so cold and lonely—and in 2011, the worst of it was just getting started. I didn’t get many likes on my posts on Facebook, I was insecure about the amount friends I had. I loved adding random people, especially local news personalities on Facebook, particularly before minor public figures had their own pages—before you “liked” pages and instead “became a fan.” My personal favorite random friend is The Social Network composer and one-half of the modern Nine Inch Nails, Atticus Ross. I’m not sure why he added me back, but it is a fun fact, especially in the context of this series. How I used Facebook socially would change drastically with the changes Facebook made in general. Early Facebook was ruthlessly social and today is a ragebait farm of bot comments on news articles. We have come a long way, and Facebook has taken a nosedive from grace to a shell of what it used to be. Dead internet came for Facebook a long time ago. Long before AI bots permeated every part of the internet, Facebook chipped away at the inherently social aspects of Facebook and continued to add algorithms, suggested posts, videos, Reels, and other features nobody wants. Before long, and really even as early as like 2013, Facebook had lost much of the personality it had when using it meant communicating with people you immediately knew (at least if you were like, 12). Facebook hit me at the beginning of my socialization and peak puberty, and I have great (and horrible) memories, regrets and triumphs, and 17 years of memory lane to stroll down. We’re just getting started. In this series (and boy am I sorry this is going to be a series), we’re gonna talk about the eras of Facebook from the perspective of someone who grew up there. I would consider myself a Facebook ex-power user and have a long, and often intense, relationship with using the service. At my peak usage, I used it to connect with friends, engage in political activism, find the best memes online (what an era!), and connect with wider circles of people during those last few years (leading to 2019) where Facebook Was Good, Sort Of. Let’s be clear about one thing: I ain’t writing The Social Network. Aaron Sorkin already did that once, and God forbid he do it again. An aside about The Social Network is that it’s (predictably) one of my favorite movies of all time. We’ll do a review of it, as well as a review of the soundtrack, one of the greatest of all time. I’m also reading a book called Facebook: The Inside Story by WIRED journalist Steven Levy. While it’s safe to say that 2020 is a lifetime ago in tech world dystopia, especially as we’ve entered the latter-half of the decade, I’m reading it anyway because I ran into Steven at a DC-ass event about free speech when I was an intern and he needed someone to help him get to Union Station because there were no cabs and he refused to use an Uber. We rode the train together for 20 minutes as I asked about what he was doing and about his life. He told me he was working on a book about Facebook. Well, now I’m gonna read it and review it. Hopefully my review is as good as my Metro wayfinding directions. I want to spend more time talking about Facebook Games in the early era, the Candy Crushes and FarmVilles of yore. We’re going to talk about the meteoric rise of Facebook Groups as the heir apparent of the niche forums of the early internet, which also brings us the death of anonymity. And we’re going to talk about the giant that is Meta Inc., Instagram, their failures in AI, VR, and The Social Network. And maybe The Social Network 2. God I hope that isn’t fucking happening, So get your password book out, we’re logging on to the hottest place online in 2009: Facebook dot com. And for the love of God, please don’t add my mom back. Facebook is only fun if your friends use it, just like UTP! Poke your friends, write on their wall, stalk their pics, do whatever you need to do to get this newsletter in their hands. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit uffdatimespicayune.substack.com [https://uffdatimespicayune.substack.com?utm_medium=podcast&utm_campaign=CTA_1]
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