The VetsConnection Podcast
Send us Fan Mail [https://www.buzzsprout.com/2301762/fan_mail/new] We talk with Andrea Sok about what a nonprofit fractional CMO actually does, how she prices and scopes the work, and why boards often need a reality check grounded in data and comparable benchmarks. Then Blake Allison walks us through Lifecents and Vetcents, a free, veteran-focused financial wellness toolkit built for trust, privacy, and real outcomes without selling anything to users. • fractional CMO work as executive-level nonprofit marketing leadership without full-time cost • smooth transitions during leave coverage through overlap and clear handoffs • pricing based on time, deliverables, team structure, and budget realities • board dynamics and how proof and peer examples reset expectations • blurred line between marketing and development for fundraising events and sponsorship materials • warning signs of broken nonprofit marketing, including doing nothing or repeating stale tactics • founder-led growth challenges, especially letting go and prioritizing highest ROI actions • storytelling as a core marketing lever, shaped by audience and delivery channel • LifeSense as a digital financial coach focused on outcomes, not “butts in seats” education • VetSense tailored guidance for veterans, with trusted resources and no monetization of participants • partnerships that add credibility, including VA-connected pathways and veteran-serving nonprofits • success story of delaying a home purchase to improve credit and save tens of thousands • web-based access at vetsense.org, quick intake, personalized coach report, and crisis resources Check them out once again, Vetcents.org For the nonprofits, soakinfluencerpr.com. If you like this, share it. Like, Subscribe and Share. If you have comments or suggestions email us at: vetsconnectionpodcast@gmail.com. You can also find the video of this podcast on our YouTube Channel - Vetsconnection Podcast
77 episodios
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