The Wilmac Wire
In this episode of The Wilmac Wire, hosts Emily Miller and Steve McDonnell sit down with Peter Roberti, third-generation custom tailor and designer at Adrian Jules Custom Clothing, for a conversation on craftsmanship, confidence, entrepreneurship, and carrying a Rochester legacy forward. Peter shares the story behind Adrian Jules, the Rochester-based custom clothing company founded by his grandfather in 1964 after emigrating from Italy with just $33 in his pocket. From sweeping the factory floors as a teenager to designing custom garments for athletes, executives, and entrepreneurs across the country, Peter reflects on what it means to grow a family business built on relationships, quality, and personal presentation. The conversation explores how professional style has evolved in today’s hybrid workplace and why custom clothing is about far more than appearance. Peter explains his philosophy that “when you look great, you feel great,” and why confidence, fit, and personal branding still matter in business, even as workplace dress codes become more casual. Emily, Steve, and Peter also dive into the behind-the-scenes side of custom tailoring, from sourcing fabrics in Italy and England to maintaining a Rochester-based team of nearly 60 tailors. Peter shares stories about creating garments for athletes and celebrities, the craftsmanship behind luxury fabrics like vicuña, and how Adrian Jules blends tradition with technology and modern branding. The episode also highlights Adrian Jules’ growing focus on community impact, including the launch of the Dress for Your Destiny initiative, which provides professional clothing to college graduates entering the workforce. Peter discusses why helping young professionals build confidence through presentation has become an important part of the company’s mission. Here’s what you’ll hear about: • The story behind Adrian Jules and Rochester tailoring history • Peter’s journey into the family business • Why confidence and style go hand in hand • The evolution of workplace fashion and hybrid work • Working with athletes, executives, and public figures • Luxury fabrics, craftsmanship, and the tailoring process • Dress for Your Destiny and giving back to the community • Building a legacy business in Rochester Episode Breakdown: 0:00 Welcome and episode intro 2:10 Peter’s background and family business history 8:45 Growing Adrian Jules from factory to retail 14:32 Dressing athletes, executives, and notable clients 20:11 Fabric sourcing, craftsmanship, and luxury tailoring 28:04 The philosophy behind “When You Look Great, You Feel Great” 34:16 Hybrid work, style changes, and modern business attire 42:18 Why relationships matter in custom clothing 47:03 Dress for Your Destiny and community impact 53:21 Rochester business culture and supporting local 58:10 Closing thoughts and Buffalo expansion Connect with the speakers: Emily Miller: https://www.linkedin.com/in/emily-miller-mcnulty-666b66152/ [https://www.linkedin.com/in/emily-miller-mcnulty-666b66152/] Steve McDonnell: https://www.linkedin.com/in/stephen-mcdonnell-8659042b/ [https://www.linkedin.com/in/stephen-mcdonnell-8659042b/] Peter Roberti: https://www.linkedin.com/in/peter-roberti-28a262a/ [https://www.linkedin.com/in/peter-roberti-28a262a/] 🎧 Listen to more episodes: https://open.spotify.com/show/2lhL8QkXa9LUYlXjSAp3OE?si=11305fc6e6164d32 [https://open.spotify.com/show/2lhL8QkXa9LUYlXjSAp3OE?si=11305fc6e6164d32]
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