The Write Thing
In this episode, I chat with Jessica Sorentino about her journey in the publishing industry, discussing her transition from working at major publishing houses to becoming a branding strategist for authors. She discusses the importance of storytelling in branding and marketing, differentiating between marketing and publicity, and the author's role in building their own community. Jessica also explores the metaphor of an author brand as a library, highlighting the need for intentionality in how authors present themselves and engage with their audience. Shem makes a strong case for building a strong platform as early as possible.Bookmarks:00:00 [https://www.youtube.com/watch?v=MY4acNEPDho] Introduction to Jessica Sorrentino00:59 [https://www.youtube.com/watch?v=MY4acNEPDho&t=59s] Jessica's Journey in Publishing03:48 [https://www.youtube.com/watch?v=MY4acNEPDho&t=228s] The Importance of Networking and Branding05:53 [https://www.youtube.com/watch?v=MY4acNEPDho&t=353s] The Rebranding Experience11:06 [https://www.youtube.com/watch?v=MY4acNEPDho&t=666s] Understanding Marketing vs. Publicity17:48 [https://www.youtube.com/watch?v=MY4acNEPDho&t=1068s] The Author's Role in Marketing20:20 [https://www.youtube.com/watch?v=MY4acNEPDho&t=1220s] The Positive Side of Author Engagement23:06 [https://www.youtube.com/watch?v=MY4acNEPDho&t=1386s] The Thread of Storytelling in Branding24:48 [https://www.youtube.com/watch?v=MY4acNEPDho&t=1488s] The Art of Storytelling27:13 [https://www.youtube.com/watch?v=MY4acNEPDho&t=1633s] Author Branding as a Library35:14 [https://www.youtube.com/watch?v=MY4acNEPDho&t=2114s] The Interplay of Branding and Marketing35:43 [https://www.youtube.com/watch?v=MY4acNEPDho&t=2143s] Fast Round Insights40:11 [https://www.youtube.com/watch?v=MY4acNEPDho&t=2411s] Life-Changing Books and Intentional LivingStay Connected With Me:-Substack: https://substack.com/@jasonarehart [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDRJQVVjcUxTenZ6LWRMWmY1b0gwVkRWbEhWQXxBQ3Jtc0treGFvRVRwSjAtd0w1aG1GS05JRXlieG5sY242bXVHNnBnTDJ1a0xvVDh2LW5rV01kdkxSaXZ1QmtLbzZkZkNmT3hyVjJfUFFTcnRfUnJUajgxeU42VDhDb2RYRUsxTWRMeGpGQlNzeW1VWGtiVGVPTQ&q=https%3A%2F%2Fsubstack.com%2F%40jasonarehart&v=MY4acNEPDho]-The Write Thing: https://jasonarehart.substack.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0RBd1lPc3FsaXI5TlQ0R21iak1YTUgwQlJmZ3xBQ3Jtc0tsTVhhVWdDVmFKOWlZQ1pLeGRWcV9CSUNjU2pucDJBbWlBN0hrU3h2dER0M0E3V0JhblVnOTFKdU54U2EyZGdIYWFFY1E1MUExMVpJdE1Wb0ZCRWxMSFhLQ29UNUxlVFBSQ0ZuQjhYNWd1UGJVSHE3QQ&q=https%3A%2F%2Fjasonarehart.substack.com%2F&v=MY4acNEPDho]-Instagram: @jason.arehart -Website: www.jasonarehart.com-Email: thewritethingpod@gmail.comJessica Sorentino: -Website: https://www.jessicasorentino.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGNKVnVlWU5pYm5kd0ZpaDNqZ1EwMEhobl85Z3xBQ3Jtc0trQXVqUzN6c1QwSDJNeVI2RGFoNkJqSG1iTjIzNGVVNU9xU21PVXh3VEI4U3VVM05BalNGMVFzeGZPZkdXRVFUcGdOMFNGdzJIVVFTeGRlMGNrRHZpNjNGWk04dTBwN0hEZFh0U045aHRDd3FYTHdaVQ&q=https%3A%2F%2Fwww.jessicasorentino.com%2F&v=MY4acNEPDho]-Substack: https://jessicasorentino.substack.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEFPVlZIa1F0cFVzbEQ1Q1A1aXRRbGJLa0RVZ3xBQ3Jtc0tuWk82OFV6M2dyTzlLaTF5aG1GUy04Y0lIYUI5ampUcElpY05MR2VybkVSMHZFR2FreEdsUU96MnVla3ljRXFEajI0QktaUFI0Q0h1VFhaNHFxeThxRDBPRWg3MDJqZzk0d1NiUEllWTlacUVKS2I3TQ&q=https%3A%2F%2Fjessicasorentino.substack.com%2F&v=MY4acNEPDho]CREDITS: The Write Thing is produced and edited by Jason Arehart
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