Understanding Marketing: Guest Polly Hammond

Vineyards, Wine and Diversity: Guest Brenae Royal

We're thrilled to have viticulturist Brenae Royal as our guest this week! In 2020, Wine Enthusiast named Brenae one of their 40 under 40 for her accomplishments at Gallo's Monte Rosso Vineyard. Today, she's focused on her vineyard management company and her new philanthropic wine brand, Violet's Paradise. Brenae is a "steward of agriculture and a champion for diversity in the wine industry." Through initiatives like the Violet’s Paradise Agriculture Scholarship, they empower aspiring professionals in agriculture and wine. In this episode, we tried to touch on all these things!

Finding Solutions for Change: Guest George Christie

Guest George Christie, President of Wine Industry Network, is a 30+ year veteran of the wine industry and has experienced nearly every aspect of the business. In this episode we talk with George about the importance of wine industry associations, industry conferences/symposiums, attracting younger industry decision-makers, and finding solutions for to the challenges the wine industry is facing.

Websites are 1st Impressions: Guest Sean Bryant

This week's guest is Sean Bryant [https://www.linkedin.com/in/sean-bryant-4977049/], Founder of Gorilion [https://www.gorilion.com/], a web design and development agency. We talked with Sean about the importance of having a good website and why it is critical for wineries to budget for a good website and integrations. Sean's team at Gorilion has vast experience working with wineries to deliver amazing websites and platform integrations.

Understanding Marketing: Guest Polly Hammond

Wineries need to know that marketing is key to their success. This episode we discuss the importance of marketing with Polly Hammond [https://www.linkedin.com/in/p-hammond-5f/], Founder & CEO of 5Forests [https://5forests.com/]. Polly Hammond is a globally-recognized wine marketing strategist, speaker, and consultant who knows how to blend big ideas with real-world solutions.

Sell More by Offering Collaborative Buying: Guest Moshé Weizman

Guest Moshé Weizman [https://www.linkedin.com/in/mosheweizman/], Co-Founder and CEO of Wineing.net [https://www.wineing.net/]. talks with us about their disruptive new software tool that allows wineries and retailers to offer collaborative wine buying. Already seeing some success in Europe, this start-up is one of the first wine industry tech companies to understand how younger generations make purchases and offers wineries a way to tap into that.