This, Again
In the second episode of this two-part series on cults, we look at what happens when cult psychology collides with the digital world. The online relationship movement known as Twin Flames Universe promised followers that a single destined partner existed for each person and that spiritual coaching could reunite them with that soulmate. Behind the scenes, former members describe a system that pressured followers to pursue relationships that had already ended and invest thousands of dollars in coaching programs. We also examine the strange and disturbing story of Love Has Won, a livestreamed spiritual movement built around a woman who claimed she was guiding humanity through a cosmic transformation. For years, followers broadcast their lives online while building a belief system around the figure they called Mother God. These modern movements raise an unsettling question. Are we witnessing the emergence of a new age of cults driven by digital platforms and online communities? Or are the same psychological patterns that fueled earlier cults simply finding new ways to organize and spread? Drawing on research from psychologists and sociologists who study high control groups and digital culture, this episode explores how belief, belonging, and identity operate in the networked world. Because while the technology surrounding these movements may look new, the forces shaping them may be far older. Attribution Notes: * Every effort was made to cross-check primary sources and modern research. Where paraphrasing is used, it’s drawn from the texts below with narrative license for clarity and flow. * If you spot an error or have a source to suggest, DM @thisagainshow Follow This, Again on Instagram: @thisagainshow This, Again is written, produced, and hosted by Mallory Faust. Sources and Further Reading Hines, Alice. “Inside the Twin Flames Universe and Its Always Online, All-Consuming World.” Vanity Fair, December 3, 2020. https://www.vanityfair.com/style/2020/12/inside-the-all-consuming-world-of-twin-flames-universe [https://www.vanityfair.com/style/2020/12/inside-the-all-consuming-world-of-twin-flames-universe] Associated Press. “Michigan Attorney General Says She Is Investigating a Company Promoting ‘Twin Flame’ Romance.” Associated Press, March 5, 2025. https://apnews.com/article/a03d0734e11b6ebde2e5f7331818b1d8 [https://apnews.com/article/a03d0734e11b6ebde2e5f7331818b1d8?utm_source=chatgpt.com] Netflix. Escaping Twin Flames. Accessed March 12, 2026. https://www.netflix.com/title/81615919 [https://www.netflix.com/title/81615919?utm_source=chatgpt.com] Borden, Jane. “Mother God, Robin Williams, and Alcohol as Medicine: Inside Love Has Won.” Vanity Fair, November 14, 2023. https://www.vanityfair.com/hollywood/2023/11/love-has-won-mother-god-cult-amy-carlson [https://www.vanityfair.com/hollywood/2023/11/love-has-won-mother-god-cult-amy-carlson?utm_source=chatgpt.com] Buchanan, Kyle. “The True Story Behind HBO’s Love Has Won.” Time, November 14, 2023. https://time.com/6333436/love-has-won-true-story-hbo/ [https://time.com/6333436/love-has-won-true-story-hbo/?utm_source=chatgpt.com] Lifton, Robert Jay. Thought Reform and the Psychology of Totalism: A Study of ‘Brainwashing’ in China. Chapel Hill: University of North Carolina Press, 1989. https://uncpress.org/book/9780807842539/thought-reform-and-the-psychology-of-totalism/ [https://uncpress.org/book/9780807842539/thought-reform-and-the-psychology-of-totalism/] Hassan, Steven. Combating Cult Mind Control. Freedom of Mind Press. https://freedomofmind.com/combating-cult-mind-control/ [https://freedomofmind.com/combating-cult-mind-control/?utm_source=chatgpt.com] Tufekci, Zeynep. Twitter and Tear Gas: The Power and Fragility of Networked Protest. Yale University Press, 2017. https://yalebooks.yale.edu/book/9780300231212/twitter-and-tear-gas/ [https://yalebooks.yale.edu/book/9780300231212/twitter-and-tear-gas/] Putnam, Robert D. Bowling Alone: The Collapse and Revival of American Community. New York: Simon and Schuster, 2000. https://www.simonandschuster.com/books/Bowling-Alone/Robert-D-Putnam/9780743203043 [https://www.simonandschuster.com/books/Bowling-Alone/Robert-D-Putnam/9780743203043] Cialdini, Robert. Influence: The Psychology of Persuasion. Harper Business, 2006. https://www.harpercollins.com/products/influence-new-and-expanded-robert-b-cialdini [https://www.harpercollins.com/products/influence-new-and-expanded-robert-b-cialdini] Lalich, Janja, and Madeleine Tobias. Take Back Your Life: Recovering from Cults and Abusive Relationships. Bay Tree Publishing, 2006. https://www.janjalalich.com/books/ [https://www.janjalalich.com/books/]
19 episodios
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