Tidemark Talks
Our website: https://tidemarkrealestate.com/ Instagram: https://www.instagram.com/tidemarkrealestate/ TikTok: https://www.tiktok.com/@tidemarkrealestate Linkedin: https://www.linkedin.com/company/18063320/admin/dashboard/ Mike Holcombe, co-founder of Caitlyn Minimalist, joins Tidemark Talks to share how he and his wife Kate turned a sentimental gift into the #1 jewelry brand on Etsy. From humble beginnings in their living room to viral growth and now opening their first retail store, this episode is full of powerful lessons for entrepreneurs. Mike opens up about branding, scaling, work-life balance, and what it’s really like building a business with your spouse. Timestamps: 00:00 – Intro to Mike Holcombe & Caitlyn Minimalist 02:35 – How they started the business in their living room 03:37 – Leaving their jobs and going all-in on Etsy 04:43 – The dangers of relying on algorithms 06:06 – The bracelet that sparked the brand 12:27 – Going viral: the moment everything changed 14:00 – Why they’ve stayed independent without investors 16:58 – Opening their first physical store in Irvine 23:49 – Email flows, Instagram pixels, and social media strategy 25:19 – Dealing with copycats and brand impersonators 32:50 – Hiring out of their home & building real culture 42:43 – Why Kate’s passion is the brand’s biggest superpower 45:42 – Running a business with your spouse – challenges & rewards
9 episodios
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