Tiny Little Victories
Craft with Casey Ritts and Peter Gosselin, CAPE Agency Tiny Victory: Reclaiming the creative soul of advertising. In this episode, Jennifer sits down with Peter Gosselin and Casey Ritts, co-founders of CAPE Agency in New York, to talk about rebuilding what advertising forgot. Their partnership began with a shared sense of purpose—and a mutual love of creative mischief. Together, they explore the evolving role of trust, risk-taking, and human connection in an industry that is often overlooked by metrics. Jennifer and CAPE talked about: * Why advertising is (still) a relationship business * The upside of unconventional career paths * Risk, failure and what it really takes to make good work * What CAPE is doing differently and why it works * Trust as a strategy—not a nice-to-have Need an advertising agency that gets to the heart of your brand? Check out CAPE Agency [https://cape-agency.com/]. ______________ Tiny Little Victories is a Storyology [www.studiostoryology.com] production. Give us some love! Follow, comment and rate Tiny Little Victories here on Spotify [https://open.spotify.com/show/4V74OFp8NYBKAs3FEzL4Mt], and Apple Podcasts [https://podcasts.apple.com/us/podcast/tiny-little-victories/id1663556251], Amazon Music [https://music.amazon.com/identity/who-is-listening?returnTo=https%3A%2F%2Fmusic.amazon.com%2Fes-cl%2Fpodcasts%2F11256f35-d848-42d5-9777-0f35f0b8628c%2Ftiny-little-victories%3Freferrer%3Dhttps%253A%252F%252Fwww.google.com%252F] and YouTube [https://www.youtube.com/playlist?list=PLHnsTfY4mZkg6Y5RIQqABPnbE2RX27iAu]. Connect and follow the show on our website [www.tinylittlevictoriespodcast.com]. Tiny Little Victories is created, produced and hosted by journalist, author and poet, Jennifer Kite-Powell. [www.jenniferkite-powell.com] Audio: Marc Cotton, Audio Wrangler, UK
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