We Love AI

MRIs Are Bad For Your Back

If you've ever thrown your back out and immediately wondered if you need an MRI — this one's for you. This week, Justin makes a case that sounds crazy until it doesn't: getting imaging for back pain, especially in the first six weeks, actually leads to WORSE outcomes than not getting it. * Studies show that early imaging correlates with longer, more invasive treatments, higher reported pain scores, and no meaningful clinical benefit over conservative care * The false positive problem is massive — disc degeneration shows up in more than half of asymptomatic 30-year-olds, and disc bulges in nearly 40%; finding something on a scan doesn't mean that thing is causing your pain * Getting a diagnosis can be its own harm: people tend to take on the identity of their imaging results, which drives fear, inactivity, and a cascade of increasingly aggressive interventions * Most non-specific low back pain resolves on its own within six weeks with conservative care — which is exactly what will be prescribed regardless of what the imaging shows More information isn't always better. Sometimes the scan is the thing that slows you down. Strong takes held loosely.

We Love AI

No, not really. This week two fitness professionals who are both pretty skeptical of AI sit down to actually think it through. We're asking the question: when (if ever) is AI a good idea, and when is it just making things worse? * What exactly IS AI anyway? * What are some likely good (or at least better) use cases: coding support and debugging for non-developers, reducing decision overwhelm when human support isn't accessible, grammar and clarity editing, and summarizing long-form content you already created * What we don't like: brainstorming as a crutch, high-stakes decisions in medical or legal or fitness contexts, and anything where a real human with real expertise and nuance is what the situation actually requires * AI-generated art, fake client transformations, and fully AI-run accounts are a credibility problem and we hate it. Your AI headshot is ugly. * The environmental footprint is real and underreported: training a large language model produces hundreds of tons of CO2, and a single query uses roughly ten times the electricity of a standard Google search The answer to most things is it depends, and this is no different. Use it like a tool, not like a 'thinking partner.' Strong takes held loosely.

Hydration and Pain

This week, Justin makes the case that one of the most powerful tools for managing pain and recovering from injury is something most of us already know about... but aren't doing very well. We're talking about hydration, and especially in regards to pain and injury — not as a wellness cure-all, but with actual reasons why it matters. What we cover: * Why being under-hydrated keeps you inflamed longer and slows the recovery process * How synovial fluid — the stuff that cushions and lubricates your joints — is affected when you're not drinking enough. * The nervous system connection: dehydration measurably increases pain sensitivity AND suppresses endorphin production, meaning things literally hurt more * Why creatine works better when you understand what water is doing inside muscle tissue * How to find your actual hydration baseline and build from there without overhauling everything at once * What happens to your thirst signals when you finally start drinking enough — and why that's a good sign, not a problem If you've been dealing with something chronic and doing all the right things, this might be the rock nobody told you to move. Strong takes held loosely.

Shoot the Sh** - April 2026

This week we're shooting the shit — no topic, no notes, just two fitness pros catching up. Justin shares a new volunteer pursuit that has nothing to do with fitness and everything to do with finding a third place to just be a person (naturally, he was fast-tracked almost immediately 😎). We dig into why it matters to turn the coach brain off sometimes, the client-coach relationship, Weezy's ongoing rental car saga (and her deeply principled stance on not stopping for gas), a Sustained equipment swap, and Justin heading to a coaching conference where the group chat has already gotten fully out of hand. Strong takes held loosely.

Get Started

This week, we're talking about GETTING STARTED — and all the reasons and ways we often talk ourselves out of it. Weezy breaks down the fallacy of the right versus wrong time, why waiting for the perfect moment almost always becomes never, and how perfectionism can actually be our inadvertent armor against a lurking fear of failure. We dig into 'all-or-nothing' thinking, and why it keeps people stuck, how you can identify the best first step (without letting 'do more research' cosplay as progress), and why carving out imperfect but realistic time beats waiting for 90 magical minutes you'll never have. We also talk about what it looks like to try to chase a past version of yourself — and why the thing that worked four years ago might not be what works now. Then Justin has a pretty lazy segment, which went better than expected (cable pull-throughs, Planet Fitness cancellation policy, and a genuinely wholesome post about what it actually means to look the part as a trainer). Strong takes held loosely.