Truscott Rossman
In this episode of Beyond Both Sides, we explore a growing challenge in modern politics: the performance of authenticity. After Kentucky Governor Andy Beshear criticized the use of “advocacy language,” we dig into a deeper question—whether the problem is the words themselves or a broader breakdown in trust between politicians and the public. From “food insecurity” to “hunger,” does changing language actually make leaders more relatable—or just more rehearsed? And is this a messaging issue, or a sign that voters can tell when authenticity is being manufactured? We’re also joined by Trevor Tkach, President and CEO of Traverse City Tourism, to discuss: * What makes Traverse City a standout destination * The future of the Pure Michigan brand * How tourism plays a role in Northern Michigan’s recovery after recent flooding * The challenge of balancing growth with community identity Plus: * Updates on Michigan’s statewide races * AC Grand Rapids building toward its 2027 debut * Flood recovery efforts across Northern Michigan
37 episodios
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