Uncomplicated: Humans vs. Machines
What does it actually take to build something real in AI — not just wrap a tool and call it a product? Sharon Gillenwater has done it before. Fourteen years building a B2B SaaS company from scratch, bootstrapped, no venture capital, sold for $25 million. Then a private equity firm shut it down without warning. When she called to buy it back, they didn't know the company name, the revenue, or what the product did. So she rebuilt it. With AI. And a healthy amount of spite. Sharon is a four-time founder who has lived through dot-com, early SaaS, and now the AI wave. Her new company, ExecutiveIQ, helps enterprise go-to-market teams build the kind of relationships that actually close deals. Her view on the current moment is simple: anyone can wrap an LLM and call it a product. Without real domain expertise behind it, you have no moat. What You'll Learn Why most AI products have no moat: The companies that survive this wave will be the ones who actually know something — and can build on top of that knowledge in a way nobody else can replicate. Why human judgment still matters: The best products aren't fully automated. Sharon explains exactly where AI falls short and why the combination of domain expertise and human oversight is what actually wins. What it really costs to build with AI: Sharon burned through $1,000 of Anthropic credits in six hours while on holiday in Mexico. Everyone is figuring out the economics of this in real time. Sharon is one of the most grounded people I've had on this show. No performance, no hype — just someone who has built the hard way, lost something she cared about, and decided to go again. Connect with Sharon Website: executive-iq.com [http://executive-iq.com/] Newsletter: scalingwithsoul.substack.com [http://scalingwithsoul.substack.com/] LinkedIn: linkedin.com/in/sharonkgillenwater [http://linkedin.com/in/sharonkgillenwater] Uncomplicated: Humans vs. Machines is produced by Urban Podcasts [http://urbanpodcasts.co.uk].
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