The Importance of Fractional Marketing in Startups With Harps Mangat

Scaling, SEO, and Smarter Growth

On this episode of Unreasonably Optimistic, we sat down with Lauren Garner, VP of Demand Generation & Partnerships at Ascent Funding, to talk about what it really takes to grow a brand in today’s landscape. From building a company from scratch to $1.4B in loans… to navigating skyrocketing ad costs… to partnering with competitors to win new business—Lauren’s approach is bold, smart, and refreshingly transparent. This episode is a must-listen for marketers, founders, and anyone trying to scale with purpose. Swipe to see the key takeaways!

Ryan Graham on Leadership, Change & Resilience

Welcome to Unreasonably Optimistic! In this episode, Gayle sits down with Ryan Graham, a life coach, entrepreneur, and leader with over 20 years of experience in the wellness industry. From launching a successful massage therapy practice to co-founding Ramley Partners, Ryan shares invaluable insights on leadership, adaptability, and creating lasting impact in organizations. Key Moments: * How Ryan pivoted from speech pathology to wellness entrepreneurship * Lessons from a 15-year business partnership with minimal conflict * The power of coaching and self-awareness in leadership * Why companies need to see employees as people, not just roles * The surprising truth about company culture and why it drives success 💡 Get inspired to embrace change, lead with confidence, and build something that lasts.

The Importance of Fractional Marketing in Startups With Harps Mangat

Get ready to dive into some expert marketing wisdom with Harps Mangat! With 15 years of experience under her belt, Harps breaks down how fractional marketing is the secret sauce for scaling startups and small-to-medium businesses. She’ll show you why hiring a fractional CMO is a game-changer compared to a traditional full-time hire, giving companies the flexibility to pivot and grow without breaking the bank. Plus, you’ll hear all about Harps' fascinating journey from healthcare to marketing, and her take on fixing the all-too-common sales and marketing misalignment. Don't miss these valuable insights!

Digital Strategies & Influencer Marketing Success with Jimmy Hart

In an interview with Jimmy Hart, Director of Marketing at Visit Tuscaloosa, we delved into the dynamic efforts to reshape the perception of Tuscaloosa, Alabama beyond its well-known “college town” image. Jimmy Hart, who has been with Visit Tuscaloosa for the past two years, shared his journey from higher education marketing at the University of Alabama to his current role in tourism.

Secrets to Effective Marketing with Drew Franklin

In this episode, we sit down with Drew Franklin [https://www.linkedin.com/in/drewdfranklin/], Commercial Marketing Manager of Industry Solutions at Rockwell Automation [https://www.rockwellautomation.com/en-us.html]. Drew shares his journey in the marketing world, emphasizing the importance of continuous learning, leveraging marketing technology, building strong relationships, and driving thought leadership. Tune in for invaluable insights and actionable tips from a true marketing professional.