Why Traditional Media Is Dying in Ghana - Kafui Dey

Why Traditional Media Is Dying in Ghana - Kafui Dey

What does a man with 30+ years in media know that most people don't?In this episode of Unscripted with Raygan, we sit down with Kafui Dey - legendary Ghanaian broadcaster, former host of Who Wants to Be Rich?, and one of the most respected media voices in Ghana. From campus radio to GTV Breakfast Show to running his own podcast with two episodes a week, Kafui has done it all. This conversation is honest, funny, sharp, and packed with lessons you won't find in any journalism school.We talk about:How did he become the host of Who Wants to Be Rich? (and whether it's coming back)The #1 quality every great interviewer must have Why traditional media is dying and what creators should do about it The toughest moment of his life - losing his big brother at 50 What was written on his brother's gravestone Why does nobody build statues to critics How he built a YouTube podcast from a phone to two episodes a week "Don't pin your hopes on another man's Kenkey." The goalkeeper strategy: do what no one else wants to do His time travel answer: being in the room where the pyramids were plannedIf you read to this point, this is your reminder to like this video and leave a comment!Connect with Kafui Dey:YouTube: https://www.youtube.com/user/kafuideymcInstagram: https://www.instagram.com/kafuideyTwitter/X: https://x.com/kafuideyLinkedIn:https://www.linkedin.com/in/kafuideyFacebook: https://web.facebook.com/KafuiDeyHost?_rdc=1&_rdr#Support the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH RAYGAN:https://linktr.ee/rayganofficialCONNECT WITH UNSCRIPTED:https://linktr.ee/unscriptedwithrayganJOIN THE UNSCRIPTED COMMUNITYhttps://tr.ee/HZsqNlEvery Wednesday, we bring you stories from the people shaping Ghana's future in business, culture, and life. Join us every Wednesday and subscribe if you haven't already.🎵 Music used in this video is from Epidemic Sound.Get 30 days free using this link: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!

The Secret Behind Every Video You Can't Stop Watching

Shaun skipped university to pursue storytelling marketing. Two and a half years in, his videos on everyday objects have racked up millions of views across TikTok, Instagram, and Twitter. His BIC pen video alone crossed 1 million views on Twitter and took him to 10K YouTube subscribers overnight. In this episode, we sit down with Shaun to break down exactly how he thinks about content, storytelling, and the creative process behind going viral. This one is a masterclass. Take notes.

The Mindset Shift That Turns Struggling Creators Into Successful Ones

He has spent the last decade educating people through his tech content. Here is the blueprint no one gave him. In this episode of Unscripted with Raygan, we sit down with Dessy Ocean - one of Ghana's most recognized tech content creators. Desmond started creating tech content in university with nothing but a smartphone, and 10 years later, he has built a brand with 300K followers on TikTok, 154K on Instagram, and a fully registered content business working with local and international brands. In this conversation, we covered: 1. How to start tech content with only a smartphone, no camera, no budget 2. The pivot from coding tutorials to gadget reviews to a full media business 3. When and how the money started coming in (5 years in, and the first big job paid $1,000 when he quoted $100) 4. The formula Dessy uses to price his content for Ghanaian and international brands 5. Why brands audit your content history and the illegal content trap that ends creator careers 6. Values: the gig he turned down, even though the money was mind-blowing 7. Ghana vs. international brands: what each side is actually looking for 8. How he and a colleague posted 3 videos a day for an entire year, and what it unlocked 9. The honest state of Ghana's content space and what needs to change 10. Why he's looking to move into talent and partnership management for Ghanaian creators CONNECT WITH DESSY Dessy Ocean:Instagram: instagram.com/dessy_ocean TikTok: tiktok.com/@dessy_ocean Twitter/X: x.com/@dessy_ocean YouTube: youtube.com/@dessyocean Support the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH RAYGAN:https://linktr.ee/rayganofficialCONNECT WITH UNSCRIPTED:https://linktr.ee/unscriptedwithrayganJOIN THE UNSCRIPTED COMMUNITYhttps://tr.ee/HZsqNl🎵 Music used in this video is from Epidemic Sound.Get 30 days free using this link: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!

The Truth About Making Money as a Creator in Ghana | Alhaji Theozzy

He lost his YouTube channel in 2020, and today he has over 160K followers. Meet Alhaji Theozzy, one of Ghana's favourite food and lifestyle content creators. In this episode, we discuss his creator journey and how he built an audience from scratch, making money as a creator in Ghana, brand deals, and why he walked away from a steady career as a biomedical scientist to go all in on content.What we cover:- How he started creating content in university in 2016 and lost everything in 2020- Growing from 20K to 100K on Instagram in under a year- Why TikTok and Instagram don't pay in Ghana (and what does)- The strategy he uses to make brands come to him — not the other way around- Quitting his 9-to-5 as a biomedical scientist after one trip to South Africa- 81 days of daily vlogs — what that challenge actually teaches you- Why is there no such thing as a small creator- How to start creating content when you have nothing and no one is watchingIf you read to this point, this is your reminder to like this video and leave a comment!Every Wednesday, we bring you stories from the people shaping Ghana's future in business, culture, and life. Join us every Wednesday and subscribe if you haven't already.CONNECT WITH Alhaji Theozzy:Instagram: https://www.instagram.com/alhaji.theozzy TikTok: https://www.tiktok.com/@heisalhajitheozzy YouTube: https://www.youtube.com/channel/UCX6JOtB-Uer98LtgJthEgsw Facebook: https://www.facebook.com/alhaji.theozzy.3 Support the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH RAYGAN:https://linktr.ee/rayganofficialCONNECT WITH UNSCRIPTED:https://linktr.ee/unscriptedwithrayganJOIN THE UNSCRIPTED COMMUNITYhttps://tr.ee/HZsqNl🎵 Music used in this video is from Epidemic Sound.Get 30 days free using this link: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!

I Walked to Work With No Money and Slept in the Office | Erskine Whyte

What does it actually take to build a career in media when no one believes in you? Meet Erskine Amo Whyte, a radio broadcaster and entertainment entrepreneur with 12 years in Ghana's media industry. Known as 'Rev,' Erskine is one of YFM's most recognizable voices, but the story behind the name is one most people have never heard. From growing up in Kumasi to moving to Accra with nothing but a dream, being rejected repeatedly, getting sacked from a job he was never hired for, and sleeping in offices because he couldn't afford transport home, this conversation gives you a front-row seat to what a life of dedication to a career looks like. In this episode, we talk about: In this episode, we talk about: 1. Why did he agree to his first-ever podcast interview? 2. How he fell in love with radio as a kid in Kumasi 3. The fake Accra Mall trip that quietly started his career 4. Growing up without a father and what his mom sacrificed to get him here 5. 3 years of working without a salary at YFM 6. The hard truth about Ghana's media industry and why it is built on hype, not talent 7. What it takes to actually build something real in the media space CONNECT WITH ERSKINE: Instagram https://www.instagram.com/erskinewhyte/ Twitter/X https://x.com/RevErskineGH Linkedin https://www.linkedin.com/in/erskinewhyte/ Facebook https://www.facebook.com/erskinewhyte/ Support the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH RAYGAN:https://linktr.ee/rayganofficialCONNECT WITH UNSCRIPTED:https://linktr.ee/unscriptedwithrayganJOIN THE UNSCRIPTED COMMUNITYhttps://tr.ee/HZsqNl🎵 Music used in this video is from Epidemic Sound.Get 30 days free using this link: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!