Unsponsored Content by Xandr

Holly Rae, VP, Product and Thomas Baiter, Sr. Director of Partnership Engagement, give a behind-the-scenes look at the newest Xandr product that is paving the way to standardize audience-based transactions that are essential to scaling the TV marketplace. Take a listen to learn more!

We've heard from publishers across the globe, but none as specialized as Gourmet Ads and Healthy Ads - leading Shopper Marketing & Food Advertising platforms based in Australia, with offices around the world. Their CEO, Ben Christie, is chatting with Jessie and Shilpa Kolte, a sr. account director based in Singapore, who helps publisher's - like Gourmet Ads and Healthy Ads - get the most value of their inventory through innovative solutions and technology. Tune in for an informative conversation on how this publisher is keeping things fresh for their customers.

Need a recap of our Identity Mini Series because [insert busy life plans here]? We got you covered! Four episodes all on identity is a lot to comprehend, so we brought in two folks who are calling out the most interesting things they heard, new learning's and what nuggets had their wheels turning.

In our final episode of our four-part mini series we will hear from our publisher clients around the world, who are taking steps to offer support for buyers in a cookieless world and how close collaboration across the programmatic ecosystem is key to keeping the open internet alive. 2:41 -- We know the cookieliess world is coming... what are you doing to prepare and what is the most important objective for you this yea 7:38 -- What are some of the challenges that you think marketers and publishers will have when the traditional identifiers go away and how are you looking to overcome some of these? 12:50 -- Do you think the changes have brought marketers and publishers closer in terms of their relationships? 21:32 -- First party data is only going to get more important. How are you looking to scale your data strategy and achieve cross-site and cross-channel demand at scale? 28:10 -- What are you most excited to see happen in the programmatic space over the next 18 months?

Marketers come in all shapes, sizes and colors – but one thing they all have in common is the need to reach a desired audience at a specific time with their advertising dollars. In the third episode of the Identity Mini Series, hear from buyers in different regions across the globe on how they are innovating for the cookieless future. :50 -- Guest introductions 2:02 -- What does the deprecation of the third party cookie mean to you and your business? 9:35 -- We know that achieving relevance is key for buyers, but without the third party cookies, it's going to get harder to meet the desired audiences in the right time and place. So how are you looking to navigate this? 19:58 -- Some buyers are concerned that with the third party cookie going away that the supply chain will become fragmented. What steps are you taking to make sure that this doesn't happen? 30:39 -- What does the next 18 months and even few years look like for you with all that's going on in the industry?