Upward & Onward
What does it take to turn simple food posts into a real brand built on millions of views, restaurant impact, and consistent creativity? In this episode of Upward & Onward, I sit down with Nick Perkins (Perks Eats) to talk about how he built a food brand using only his iPhone, how his videos help restaurants succeed, and what creators should focus on if they want real growth. In this conversation we cover: • How Perks Eats grew his page from a hobby into a business • The impact food creators can have on small restaurants • What actually makes a video perform well • How he thinks about hooks, retention, and analytics • What metrics matter most for creators • Staying consistent and avoiding burnout • His favorite foods, dream collabs, and behind-the-scenes stories
27 episodios
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