The Humanisation of Brands

The Content Marketing Blueprint (Special)

We’ve reviewed hundreds of content marketing strategies for clients. Most failed because of 7 common mistakes, so we sat down to discuss them in this special episode and discussed how to fix them. The video will be particularly useful for early start-ups and small businesses. But some of the lessons apply even if you have an established plan.

How To Build Influential Leaders

These days, CEOs have gone from nameless suits to influential celebrity leaders. And when we think of big personalities, in the context of business, they all have one thing in common.  Charisma.  Some call it the x-factor but whatever the definition, we can all usually agree when someone has it. And when they’re more boring than a falafel wrap.   In this episode, we wanted to explore how important charisma is, when it comes to business owners and leaders. Is it just something you’re born with? Or can it be taught, or faked even?  We’re joined by the perfect guest to help us answer those questions.   Ash Jones is the founder of personal branding specialist, Great Influence.  He’s the mastermind behind a new wave of industry leaders which includes Steven Bartlett, Gary Neville, and Carrie Rose.  We asked him why his clients value personal brand so much.  Do they put themselves out there because it allows them to build businesses and gain power and influence in their sector, or is it more to do with ego and fame?  And we talk about managed personal brands, and why they can sometimes go wrong.  Ash had some really interesting thoughts and stories to share.  We hope you enjoy it.

The Humanisation of Brands

On this episode, we take a look at brand humanisation, and discuss the history and stories behind the current trend of brands acting human online. We also discuss employer branding, and review the results from Dan’s latest recruitment campaign, which landed him KFC as a new client. And we’ve got Sophie and Zoe from Moja, a PR agency, in the studio, to share advice and strategies on entering and winning awards, and getting your business featured in press and media.

Building Your Business Offline 🤝🏻

In our personal lives, we’re more likely to develop a strong, lasting relationship with someone offline (such as a friend or partner) than we are with somebody we solely interact with online. In this episode, we wanted to explore how that logic transfers to the business world. Joe Glover, creator and founder of the marketing meet-up, a community of over thirty thousand plus members designed to help people meet other marketers and learn about marketing in a safe space joins us for the conversation. As someone who was originally too shy to speak at networking events, we really valued his input on the discussion. This chat is for anyone looking for fresh ideas on how to meet customers and build communities around their brands or business, away from the digital world.

The Rise of Personal Brand ⚡

On this episode of the VIEWS ARE MY OWN podcast we're joined in the studio by personal branding experts Shoaib Ahmed from Yello Hippo and Matt Swain from SOCIAL CLUB. We'll be sharing our views on building a personal brand, whether everybody needs one and we'll also be discussing the dark side of building a personal brand.