When business doesn't feel so exciting ...

When business doesn't feel so exciting ...

What happens when the business you once loved… just doesn’t feel that exciting anymore? In this honest episode, I’m sharing a behind-the-scenes look at a season I’ve been navigating — feeling flat, unmotivated, and not as connected to the growth side of my business. After 9 years of genuinely loving what I do, this felt unfamiliar… and uncomfortable. But here’s the truth no one really talks about: Not every season in business is going to feel exciting. Sometimes it feels heavy. Sometimes it feels boring. And sometimes… it just feels like a job. In this episode, I’m unpacking what this has looked like for me, how I’ve been moving through it, and the difference between a season you need to ride out vs a business you’ve outgrown. If you’ve been questioning your motivation, your energy, or wondering if something’s “wrong” — this one is for you. In this episode we cover: * Why your business won’t always feel exciting (and why that’s normal) * The difference between boredom, burnout, and misalignment * How to navigate heavy seasons without making reactive decisions * What it looks like to lead your business without relying on motivation * Why the most sustainable businesses are often the “boring” ones If this episode resonated with you, I’d love to hear from you 💛 Come and connect with me over on Instagram or explore how we can work together: → Follow me on Instagram: www.instagram.com/ashleethomas.vacoach [http://www.instagram.com/ashleethomas.vacoach] → Learn more about my programs + offers:

The "Ill Figure It Out Trap" And Where It Actually Leads

“I’ll just figure it out myself…” Sounds responsible, right? But in this episode, I’m breaking down why this mindset is actually keeping so many VAs stuck in cycles of overwhelm, inconsistency, and second guessing. Because while free content, podcasts, and DIY learning can absolutely help… there comes a point where consuming more information isn’t the thing moving your business forward anymore. I’m sharing the hidden cost of trying to piece everything together alone, the patterns I see constantly with VAs in this phase, and why support, structure, and strategy often become the missing piece. If you’ve been spinning your wheels wondering why things still feel harder than they should… this episode is for you. In the episode I cover: * The hidden downside of the “I’ll figure it out myself” mindset * Why consuming more content isn’t always the answer * The difference between being busy vs making real progress * How second guessing keeps you stuck in inconsistent action * What actually helped one client move forward faster * Why structure and support matter more than “doing more” If you’re done piecing things together alone and ready for more clarity, structure, and direction in your business… Join the [https://ashleethomas.com.au/levelup-489145]LEVEL UP waitlist [https://ashleethomas.com.au/levelup-489145] This is where we focus on refining your business, creating more predictable income, and helping you grow without the constant overwhelm. Plus, waitlist members will get first access + exclusive bonuses when doors open.

The Hidden Cost Of "Staying Busy"

You’ve got clients. You’re working. You’re busy. So why does it still feel like you’re not getting ahead? In this episode, I’m breaking down one of the biggest traps I see virtual assistants fall into — staying “busy” without actually building a business. If you’ve been feeling stretched or stuck in inconsistent income, this episode will help you understand what’s really going on and what actually needs to change. In the episode I cover: * Why being busy doesn’t equal growth or profitability * The difference between filling your time vs building a business * The hidden reasons your income still feels inconsistent * How reactive work is keeping you stuck in the same cycle * The real problem (hint: it’s not a lack of clients) * What actually creates stability, clarity, and growth AND If you’re ready to move out of the busy cycle and start running your VA business with structure and intention… Join the [https://ashleethomas.com.au/levelup]LEVEL UP waitlist [https://ashleethomas.com.au/levelup] now [https://ashleethomas.com.au/levelup] This is where we focus on moving beyond the messy middle and building a business that works long term. Be the first to hear when doors open + access waitlist-only bonuses for founding members. ASH

I Am Closing Down My Mastermind

In this episode, I’m taking you behind the scenes of a big decision I’ve recently made in my business… Closing down my mastermind. This wasn’t something I decided overnight. And it definitely wasn’t the “easy” choice — especially when it meant walking away from consistent revenue. But over time, something became really clear. Most of the women I support aren’t in the scaling stage. They’re in the stage before that. The stage where you’ve already started your VA business, you’ve landed clients… but things still feel inconsistent, a bit messy and not quite as stable as you’d like. And what they actually need isn’t more strategies around digital products or building a team. They need refinement. In this episode, I walk you through: • why I made the decision to close the mastermind • what I started to notice in my clients • the gap I believe exists in the online space • the stage of business that’s being overlooked • and the biggest lesson I’ve taken from this (hint: it’s not about money) I also share what this means moving forward… and introduce the new program I’ve created to better support this stage. This decision led me to create something new… Level Up — a coaching program designed specifically for VAs in that in-between stage. If you’ve started your business, have clients, but want: • more consistent income • clearer offers and pricing • stronger messaging • and a business that actually runs smoothly This is for you. Jump on the LEVEL UP WAITLIST here [https://ashleethomas.com.au/levelup] to access exclusive waitlist only bonuses

3 Signs Your Offers Are Confusing Your Audience

If your offers aren’t converting, it’s not always about visibility — it could be confusion. In this episode, I’m breaking down 3 subtle (but common) signs that your offers aren’t as clear as you think — and why that’s stopping your audience from taking action. Because when your offers feel overwhelming, unclear, or too similar… your audience doesn’t lean in — they hold back. Inside this episode: * Why over-explaining your services is actually hurting your sales * The problem with having multiple offers that sound the same * Why listing tasks doesn’t translate into value for your audience * How unclear offers create hesitation (even if people are interested) * A behind-the-scenes look at clients who went from scattered services to simplified, profitable packages If this one hit home and you know your offers need work — I’ve created something for you. Inside my 3 Fixes Masterclass, I walk you through how to simplify, position, and refine your offers so they actually make sense to your audience (and convert). REGISTER HERE [https://ashleethomas.com.au/threefixesmasterclass-9838-466772]