5. The True Cost of Costco Hearing

Ep. 9 - The Long Game: Winning in Business with Patience and Discipline

In this episode of Wax and Whiskey, host Jaysee 'Bald Hearing Guy' Soto HAS, BC-HIS highlights how most entrepreneurs feel like they’re grinding in the dark until one small shift changes everything. Jaysee shares how perseverance, smart delegation, and strong values drive real growth, even through a pandemic. From zero patients and no loans to industry awards, Jaysee breaks down his journey of resilience and hustle. He explains how he launched just before COVID-19 and built a thriving practice by focusing on quality, relationships, and never cutting corners. You’ll learn: *  Why patience and long-term thinking lead to lasting success  *  The risks of over-promising and how realistic expectations boost satisfaction  *  How delegating and hiring well prevents burnout and enables growth  *  Why saying no to low-margin work protects your value  *  Practical tips for systems, competition, and professionalism  If you’re feeling stuck or stretched thin, this episode is a reminder that success is a marathon.  Looking for real insight you can apply today? Tune in. Today's Spirit: Heaven Hill Bottled in Bond 7 year Keywords audiology, hearing aids, bourbon, business ownership, patient stories, technology, healthcare, insurance, social media, personal journey, social media marketing, imposter syndrome, content creation, lead generation, bourbon tasting, Wax and Whiskey, entrepreneurship, authenticity, marketing tips  Pour a Glass, Tune In, Hear Better.

Ep.8 - Don't let imposter syndrome stop you from starting.

In this episode of Wax and Whiskey, host Jaysee 'Bald Hearing Guy' Soto HAS, BC-HIS shares his journey into the world of social media marketing, emphasizing the importance of overcoming imposter syndrome and just starting to create content. He encourages listeners to utilize their smartphones and simple equipment to begin sharing their expertise, regardless of their industry. Jaysee discusses how social media can be a powerful lead generation tool, often more effective than traditional methods like Google ads. He reflects on his own experiences, highlighting the positive feedback he has received and the connections he has made through his online presence. The conversation also delves into him emphasizes the significance of authenticity in content creation, urging listeners to be themselves and share their stories. By doing so, they can connect with their audience on a deeper level, ultimately leading to greater success in their respective fields. Jaysee wraps up the episode by reiterating the importance of taking action and not overthinking the process of getting on camera and sharing one's voice. Today's Spirit: Makers Mark 46 french oaked Keywords audiology, hearing aids, bourbon, business ownership, patient stories, technology, healthcare, insurance, social media, personal journey, social media marketing, imposter syndrome, content creation, lead generation, bourbon tasting, Wax and Whiskey, entrepreneurship, authenticity, marketing tips Pour a Glass, Tune In, Hear Better.  Pour a Glass, Tune In, Hear Better.

7. We Started Talking and Forgot to Stop (The Edit That Almost Broke Me)

Disclaimer: This insanely long episode is mainly for our friends and family who are curious about what Mr. and Mrs. Bald Hearing Guy think about the Hearing Aid industry.  The "First Lady" of Hearing (and the Edit from Hell) 🥃👂 I finally convinced my wife, Grace, to be my first guest on Wax and Whiskey—and we had so much to say it almost broke the podcast! This episode took me forever to edit because once we start talking, we literally cannot stop. It was so intense I nearly retired my headphones in 2025, but the conversation was too good to leave on the cutting room floor. In this episode, we’re peeling back the curtain on: * Power Couple Dynamics: How we run a family business without losing our minds (mostly). * The "Secret Sauce": Why being family-owned beats the corporate giants every time. * Industry Truths: Navigating a female-driven industry and the tech that’s changing lives. * Behind the Scenes: The passion, the chaos, and the whiskey that keeps it all moving. We’re closing out the 2025 editing nightmare with a bang and taking the lessons into 2026. If you want to know what it’s really like to live, love, and work in the hearing world, this one is for you. Today's Spirit: Elijah Craig small batch Keywords Audiology, hearing aids, bourbon, business ownership, patient stories, technology, healthcare, insurance, social media, personal journey.  Pour a Glass, Tune In, Hear Better.

6. Giving Flowers - Say It While You Can!

In this heartfelt episode of Wax and Whiskey, Jaysee Soto expresses profound gratitude to the people who have shaped his life and career. He reflects on the importance of acknowledging mentors, friends, and family who have supported him throughout his journey as an entrepreneur in the audiology field. From his relationship with God to the influence of his parents and the unwavering support of his wife, Jaysee emphasizes the significance of giving thanks and recognizing those who have made a difference in our lives. He also highlights the importance of community and collaboration within the audiology profession, encouraging listeners to appreciate their own support systems and to express gratitude to those who have helped them along the way. Today's Spirit: Willet Bourbon Small Batch  Keywords audiology, hearing aids, bourbon, business ownership, patient stories, technology, healthcare, insurance, social media, personal journey  Pour a Glass, Tune In, Hear Better.

5. The True Cost of Costco Hearing

In this episode, we pull back the curtain on how Costco handles hearing care. I share real examples of patients who were pushed into hearing aids—even when medical concerns should have been the priority. From ignored red flags to one-size-fits-all fittings, you’ll hear why bargain prices can come at a serious cost. If you’ve ever wondered whether warehouse hearing care really puts patients first, this is an episode you don’t want to miss.  Also, here’s a big question: Since Costco offers so many excellent products from leading manufacturers in other departments, why don’t they carry the world’s leading hearing aid manufacturers like great hearing care practices throughout  the country do?  Today's Spirit: Glenlivet 14 yr Cognac Cask Keywords audiology, hearing aids, bourbon, business ownership, patient stories, technology, healthcare, insurance, social media, personal journey Pour a Glass, Tune In, Hear Better.  Pour a Glass, Tune In, Hear Better.