Wayfinding Xchange Podcast
In this episode of the Wayfinding Xchange Podcast, we speak with San San Chan, Managing Director at Latitude, about the role of branding in shaping places before they are built. They discuss identity, storytelling, emotional connection and how brand thinking can inform the built environment from the outset rather than being applied at the end. The episode looks at how stronger brand foundations can lead to more meaningful, coherent visitor experience. For developers, architects and designers, it is a compelling argument for bringing brand into the conversation earlier. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website. [https://www.weareendpoint.com]
30 episodios
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