Local SEO Tips That Actually Drive Leads and Revenue

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Most local businesses believe SEO is the answer to growth. But what if you start too early? In this episode of The Website Growth Show, Rana Shahbaz speaks with local SEO expert Joy Hawkins about when local SEO actually works and when it does not. Joy explains why brand new businesses often fail with SEO, why timing and foundation matter, and how to use data to make smarter decisions about your website and marketing. This is not a generic SEO conversation. It is a practical breakdown of how real businesses grow using local SEO, what mistakes to avoid, and how to focus on actions that actually generate leads and revenue. What you will learn in this episode: • When local SEO works and when it does not • Why new businesses should not rely on SEO early • How to choose the right locations using SEO data • Why your website still controls your rankings • How case studies improve visibility and conversions • Why bulk content and AI content can fail • How internal linking and navigation impact SEO • Why quality links and brand mentions matter more than volume • How to measure success using leads and revenue instead of traffic Key takeaway: Local SEO is powerful. But only when your business is ready for it. Subscribe to The Website Growth Show for weekly insights on: Website growth strategy Local SEO and website optimisation Conversion focused website improvements How to turn your website into your number one business growth tool Send us Fan Mail [https://www.buzzsprout.com/2539183/fan_mail/new] Support the show [https://wpminds.com] Follow us on our social channels: Website: www.wpminds.com Facebook: https://www.facebook.com/WPminds/ Instagram: https://www.instagram.com/wp_minds/ LinkedIn: https://www.linkedin.com/company/wp-minds/ TikTok: https://www.tiktok.com/@wp_minds X (Twitter): https://x.com/wpminds Apple Podcast: https://podcasts.apple.com/us/podcast/website-growth-show/id1840905450

Your Website Is Costing You Leads (Not Your Marketing) | Craig Burgess

Many business owners think they need better marketing. More ads. More SEO. More social media. But often that is not the real issue. In this episode of The Website Growth Show, Rana Shahbaz speaks with Craig Burgess about why most businesses do not have a marketing problem. They have a website problem. Craig shares what he has learned after 20 years helping companies fix broken websites and turn them into tools that generate real leads and sales. We discuss why beautiful websites often fail, why clear messaging matters more than design, and how small technical issues like slow load times can destroy conversions. Craig also shares a real case study where a business spending thousands on Google Ads went from zero leads to 30 to 60 leads per month after improving website speed, landing pages, and clarity If you are investing in marketing but not seeing results, this episode could save you time and money. What you will learn in this episode: • Why most businesses have a website problem, not a marketing problem • Why design alone does not create conversions • How clear messaging increases leads • Why website speed matters for Google Ads and conversions • How landing pages outperform homepages for paid traffic • Why one clear call to action works best • Why professional copywriting matters more than DIY content • How authentic photos build trust better than stock images • How to turn your website into a sales tool Takeaways Enjoying the process of helping businesses grow through effective websites. The misconception that website design is the most important factor. A website must clearly communicate what a business does. Investing in professional content is crucial for success. The website serves as the core of marketing and sales funnels. Clear next steps are essential for conversions. Specific landing pages improve ad performance. Website speed directly impacts lead generation. Content should be tailored for both humans and search engines. Testing and adapting strategies is key to finding what works. Many businesses have website problems, not marketing problems. A website should reflect the marketing efforts accurately. Clarity in content is essential for effective communication. Websites serve as legitimacy indicators for potential customers. Understanding your offer is crucial for website success. Clear pricing and service descriptions enhance user experience. Simplicity in website design leads to better performance. AI can assist in content creation but requires context. Authentic images are more effective than stock photos. Regularly assess website performance using tools like PageSpeed Insights. Subscribe to The Website Growth Show for weekly insights on: Website growth strategy Website conversion optimisation SEO and paid traffic strategy How to turn your website into your number one business growth tool Send us Fan Mail [https://www.buzzsprout.com/2539183/fan_mail/new] Support the show [https://wpminds.com] Follow us on our social channels: Website: www.wpminds.com Facebook: https://www.facebook.com/WPminds/ Instagram: https://www.instagram.com/wp_minds/ LinkedIn: https://www.linkedin.com/company/wp-minds/ TikTok: https://www.tiktok.com/@wp_minds X (Twitter): https://x.com/wpminds Apple Podcast: https://podcasts.apple.com/us/podcast/website-growth-show/id1840905450

23 de abr de 202646 min

Local SEO Tips That Actually Drive Leads and Revenue | Joy Hawkins

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