What's in it for them?
On this episode of What's in it for them?, Ian and Kate interview Adele Wallrich, Research Operations Specialist at Airtable. In this conversation, we discuss: * The type of research Airtable is working on * How Airtable's goal of delighting customers transfers to its incentives strategy * Why incentivizing participants is all about a quick turnaround * How Airtable tracks participants as they approach the $600 tax threshold * How to use the $600 threshold to ensure you're not over-indexing on subsets of your population Connect with us on LinkedIn or at podcast@tremendous.com [podcast@tremendous.com]. Subscribe or leave a review on your favorite podcast platform.
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