Wheat's On Your Mind
Wheat is being pulled into bigger national conversations about dietary guidelines, school meals and ultra-processed foods. In this episode, Aaron Harries talks with Erin Ball, executive director of the Grain Foods Foundation, and Leah Johnston, director of nutrition strategies and communications with Wildhive Strategic Communications. They explain how the grain foods industry is responding to changing nutrition guidance, why wheat’s fiber and nutrient contributions matter, and how farmers can help tell a clearer story about wheat’s role in healthy, practical diets. Key takeaways: * Wheat contributes fiber, plant protein, B vitamins, folic acid, magnesium and other nutrients that are often overlooked. * Grain foods advocates are watching how new dietary guidance could affect school meals, food costs and student acceptance. * The ultra-processed food debate is complicated, and Ball says the science is still unsettled. * Johnston argues the wheat message should focus on nutrition, real meals and consumer relevance—not defensiveness. * Farmers can help by explaining that wheat is a plant-based food that supports better diet quality. 00:00–01:10 — Aaron Harries opens the episode and introduces guests Erin Ball of the Grain Foods Foundation and Leah Johnston of Wildhive Strategic Communications. 01:10–03:44 — Erin explains the Grain Foods Foundation’s mission, its origins during the Atkins-era carbohydrate backlash, and its shift toward investing in nutrition science and consumer communications. 03:44–05:21 — Leah gives the elevator pitch for wheat nutrition, calling wheat an overlooked nutritional powerhouse because of fiber, plant protein, vitamins, minerals and enrichment benefits. 05:21–09:30 — Erin discusses the new dietary guidance and “inverted food pyramid” concern, including research being developed to model nutrition and cost impacts. 09:30–12:22 — Leah explains the communications challenge: rather than arguing with a federal visual, grain foods advocates need to reframe the conversation around real meals, practical benefits and consumer choices. 12:22–16:52 — Erin describes school meal concerns, including cost, cafeteria equipment limitations, student acceptance and the risk of overly limiting grain servings. 16:52–18:19 — Justin Gilpin thanks Erin and Leah, praises the Grain Foods Foundation’s work and raises the issue of ultra-processed foods. 18:19–22:42 — Erin digs into the UPF debate, saying the science is unsettled, definitions remain difficult and the conversation should return to nutrients of concern such as added sugar, sodium and saturated fat. 22:42–24:36 — Leah adds that processing level alone does not tell the full nutrition story and points to research looking at nutrient-dense “healthy grains,” including both whole and refined grain foods. 24:37–28:43 — Erin offers advice for wheat farmers: start with the basics, explain that wheat is a plant, lean into wheat’s plant-based protein story and show how grain foods help people eat more balanced meals. 28:43–29:31 — Aaron closes the episode and directs listeners to subscribe and find past episodes at Wheat’s On Your Mind. Kansas Wheat [kswheat.com] WheatsOnYorMind.com [WheatsOnYouMind.com]
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