When Being Cliquish® Is Good ShowCast for Influencers, Bloggers and Content Creators

Kikora Mason is a digital manager at a global PR agency and has established herself as an expert in the field of influencer marketing. Within her work across tech, multicultural and general market agencies, Kikora has developed a wealth of experience producing social strategies for some of the globe's top brands like Walmart, Klondike and McDonald’s. A self-described introvert in a very extroverted space, Kikora specializes in influencer relations and is passionate about being authentic and having a connection to the work she does every single day. In this episode of "Happy Hour", Kikora Mason is dishing on valuable insights such as: 1. Determining your rate as a nano or micro influencer 2. Undervaluing yourself when it comes to determining rates 3. A rule of thumb when trying to come up with your rate 4. The negotiation process and how you can advocate for the compensation you deserve 5. Other numbers aside from your following you should be playing up in the negotiation process 6. Compensation ideas for brands without a budget 7. If money always matters and the in's and out's of relationships 8. How you can turn a gifted pitch into a paid partnership 9. Signs you should be mindful of on being undervalued, etc. 10. Golden rules when it comes to negotiation and so, so, so much more! This interview is groundbreaking and answers all of your money questions with information you'll need to pull out your notebook for! Follow along with Kikora on Instagram at https://www.instagram.com/kikostyles/ [https://www.instagram.com/kikostyles/] ------ About "Happy Hour" We know you love hanging out with your content creator crush every week on the When Being Cliquish is Good ShowCast. And we love it too! But now, we’re bringing you “Happy Hour” in order to share even MORE knowledge with you from the people who are behind your favorite brands... “Happy Hour” is the podcast-only segment of When Being Cliquish is Good that dives into the expert viewpoint of those working behind the scenes of popular brands. Sitting down with these influencer marketing industry experts helps you get straight-from-the-source strategies so that you can gain the skills you need to create lasting relationships with the brands, agencies, and the partners you hope to work with. From best practices for pitching to social trends on their radar, in each episode, our host Alle Pierce grabs the mic, turns on the charm and gets the scoop that’ll help propel your content creation business. Find each of these weekly podcast episodes on all major podcast streaming platforms. Support the show [https://www.cliquish.co/showcast] (https://www.cliquish.co/showcast) Support the show [https://www.cliquish.co/showcast] (https://www.cliquish.co/showcast)

Tiffany Carroll is the Associate Director of Media and Partnerships at IZEA, where she's focused on creating long-lasting partnerships between brands, agencies and influencers for over six years. Tiffany’s passion and experience in influencer and content marketing has allowed her to create successful partnerships with brands such as Amazon, PepsiCo, Groupon, and Valspar. When she’s not helping her clients ideate or execute influencer campaigns, you can find her creating and sharing her own content on Instagram Stories which typically include her dog, Stella, or her adventures in Chicago! In this episode of "Happy Hour", Tiffany Carroll is dishing on valuable insights such as: * How to engage 3rd party platforms to land partnerships * Why you should utilize a platform over working with a brand * What you can do to get the MOST out of your third-party experience * The third-party platform selection process and key factors * Ways you can go above and beyond when executing a campaign * How to create a relationship with third-party platforms * Should you take brand relationships off the platform and so much more! This power-packed interview is filled to the brim with information you'll need to pull out your notebook for! Follow along with Tiffany on Instagram at https://www.instagram.com/tiffany_carroll/ [https://www.instagram.com/tiffany_carroll/] ------ About "Happy Hour" We know you love hanging out with your content creator crush every week on the When Being Cliquish is Good ShowCast. And we love it too! But now, we’re bringing you “Happy Hour” in order to share even MORE knowledge with you from the people who are behind your favorite brands... “Happy Hour” is the podcast-only segment of When Being Cliquish is Good that dives into the expert viewpoint of those working behind the scenes of popular brands. Sitting down with these influencer marketing industry experts helps you get straight-from-the-source strategies so that you can gain the skills you need to create lasting relationships with the brands, agencies, and the partners you hope to work with. From best practices for pitching to social trends on their radar, in each episode, our host Alle Pierce grabs the mic, turns on the charm and gets the scoop that’ll help propel your content creation business. Find each of these weekly podcast episodes on all major podcast streaming platforms. Support the show [https://www.cliquish.co/showcast] (https://www.cliquish.co/showcast) Support the show [https://www.cliquish.co/showcast] (https://www.cliquish.co/showcast)

Samatha Lera and Katie Burds, Account Managers at Agency H5, spend a large percentage of their day-to-day hosting creative events for their brand clients. And on today's show, they're dishing on "How Event Invitations Can Land You Partnerships"! Samantha Lera is a proud Texan and University of Tennessee alumna, who joined Agency H5 in 2017 with her a robust knowledge of the local media landscape and social media influencer relations. Truly a jill-of-all-trades, Samantha provides support in strategic media outreach, influencer programs, social media planning, and event execution. Samantha has most recently taken up residence as the agency’s culture queen and pop-up guru, leading the accounts for several experiential clients, including Happy Place, Jack’s Pumpkin Pop-Up and Frosty’s Christmas Bar. Samantha is also a former D1 athlete and enjoys checking out Chicago’s best breweries with her close group of friends. Katie Burds joined the Agency H5 culinary and hospitality team in early 2017, ready to take on the Midwest’s restaurant and hotel scene with a passion for food and travel. Following four years in St. Andrews, Scotland for her undergraduate degree and a teaching stint in Dubai, Katie returned to Chicago to start her career in PR. Her love of sports and entertainment has helped in the execution of several successful client events, including celebrity waiter nights, red carpet premieres and athlete-hosted charity events. In her spare time, Katie enjoys rollerblading with her friends and family along the lakefront, hunting for the city’s toughest trivia spots and is always looking for the next place to stamp her passport. In this episode of "Happy Hour", Katie and Samantha are dishing on valuable insights such as: * How event invitations can land you partnerships * How you can land event invitations * How the event invitation list is created * Why influencers should align with event goals * Why they enjoy working with nano/micro vs macro influencers * What influencers should deliver during an event (and how quickly) * The etiquette behind asking for additional guests * Why attending events is important to a content strategy * The biggest secret about attending events * Leveraging event invitation to land brand deals and so much more! This power-packed interview is filled to the brim with information you'll need to pull out your notebook for! Follow along with Samantha on Instagram at https://www.instagram.com/samanthalera/ [https://www.instagram.com/samanthalera/] Follow along with Katie on Instagram at https://www.instagram.com/katieburds/ [https://www.instagram.com/katieburds/] ------ About "Happy Hour" We know you love hanging out with your content creator crush every week on the When Being Cliquish is Good ShowCast. And we love it too! But now, we’re bringing you “Happy Hour”, the podcast-only segment of When Being Cliquish is Good that dives into the expert viewpoint of those working behind the scenes of popular brands. Sitting down with these influencer marketing industry experts helps you get straight-from-the-source strategies so that you can gain the skills you need to create lasting relationships with the brands, agencies, and the partners you hope to work with. From best practices for pitching to social trends on their radar, in each episode, our host Alle Pierce grabs the mic, turns on the charm and gets the scoop that’ll help propel your content creation business. Find each of these weekly podcast episodes on all major podcast streaming platforms. Support the show [https://www.cliquish.co/showcast] (https://www.cliquish.co/showcast) Support the show [https://www.cliquish.co/showcast] (https://www.cliquish.co/showcast)

Crystal Duncan serves as a Vice President of Influencer Marketing out of Edelman’s Chicago office and has spent over 13 years in the influencer world. Prior to her time at Edelman, she was the Executive Director of Client Services and Strategy at Social Media and Influencer Marketing agency, IZEA and has spent time at both performance marketing and media agencies. ​During her time in the industry, Crystal has worked with some of the country’s largest brands in both the consumer and business-to-business space on influencer and social-first programs. In this episode of "Happy Hour", Crystal Duncan is dishing on valuable insights such as: * Why nano and micro and influencers are here to stay * The numbers and metrics that agencies actually care about * What role nano and micro-influencers play in marketing * What influencer marketing actually is at its core * How reporting can give you a leg up with your clients * A rule of thumb to proportion sponsored to organic content * Evaluating a succinct voice on sponsored and organic content * The breakdown of the roles and responsibilities of each category of influencer (celebrity, macro, micro, and nano) * How to keep your agency clients coming back for a steady deal flow and so much more! This power-packed interview is filled to the brim with information you'll need to pull out your notebook for! Follow along with Crystal on Instagram at https://www.instagram.com/crystal__duncan/ [https://www.instagram.com/crystal__duncan/] ------ About "Happy Hour" We know you love hanging out with your content creator crush every week on the When Being Cliquish is Good ShowCast. And we love it too! But now, we’re bringing you “Happy Hour” in order to share even MORE knowledge with you from the people who are behind your favorite brands... “Happy Hour” is the podcast-only segment of When Being Cliquish is Good that dives into the expert viewpoint of those working behind the scenes of popular brands. Sitting down with these influencer marketing industry experts helps you get straight-from-the-source strategies so that you can gain the skills you need to create lasting relationships with the brands, agencies, and the partners you hope to work with. From best practices for pitching to social trends on their radar, in each episode, our host Alle Pierce grabs the mic, turns on the charm and gets the scoop that’ll help propel your content creation business. Find each of these weekly podcast episodes on all major podcast streaming platforms. Support the show [https://www.cliquish.co/showcast] (https://www.cliquish.co/showcast) Support the show [https://www.cliquish.co/showcast] (https://www.cliquish.co/showcast)

Anneliese Peper is the Director of Social Media for Heron Agency, an award-winning lifestyle communications agency based in Chicago. With more than six years of leading social media for agencies and brands, Anneliese knows a thing or two about best practices when it comes to content creator outreach. This fun-loving fur-mom is diving into all the things to be mindful of when you send that next email or direct message. In this episode of "Happy Hour", Anneliese Peper is dishing on valuable insight such as: * How to get on an agencies radar * What to include in your initial message * Outreach that does/does not resonate * Influencer etiquette and best practices * How to impress the agencies you're working with * What a "list" is and how you get on it * How to find contact information for a specific person * Relevant titles to look for within an agency and so much more! This power-packed interview is filled to the brim with information you'll need to pull out your notebook for! Follow along with Anneliese on Instagram at https://www.instagram.com/a.peper/ [https://www.instagram.com/a.peper/] ------ About "Happy Hour" We know you love hanging out with your content creator crush every week on the When Being Cliquish is Good ShowCast. And we love it too! But now, we’re bringing you “Happy Hour” in order to share even MORE knowledge with you from the people who are behind your favorite brands... “Happy Hour” is the podcast-only segment of When Being Cliquish is Good that dives into the expert viewpoint of those working behind the scenes of popular brands. Sitting down with these influencer marketing industry experts helps you get straight-from-the-source strategies so that you can gain the skills you need to create lasting relationships with the brands, agencies, and the partners you hope to work with. From best practices for pitching to social trends on their radar, in each episode, our host Alle Pierce grabs the mic, turns on the charm and gets the scoop that’ll help propel your content creation business. Find each of these weekly podcast episodes on all major podcast streaming platforms. Support the show [https://www.cliquish.co/showcast] (https://www.cliquish.co/showcast)