When Fashion and Technology Collide

Could technology be a catalyst for a more inclusive fashion industry? After releasing our market report "Freedom From Distinctions: Gender-Fluid Fashion", we couldn't help but wonder: what is the relationship between technology and self-expression and, consequently, gender fluidity? To explore the topic further, we invited to this episode Jenna McFeely, Fashion Curator and Trend Analyst at Heuritech, to hear her opinion as a fashion expert and provide us with insight regarding the consumer and industry standpoint on gender fluidity. In this episode, we explore how technologies, such as social media, digital fashion, and the Metaverse offer consumers new levels of self-expression and how this could be a push further for a more inclusive and diverse fashion industry.

The pandemic pushed brands to look for digital solutions to connect with their consumers during Fashion Week. But after the wrap of Fashion Week month, we wondered has this digital approach remained or it just was a short term solution? For our second episode, we welcomed Thérèse Hellström, Fashion Writer & Contributor for ELLE and Fashion Director at CUSTOMMADE, to discuss the new role of Social Media and the new digital experiences during Fashion Week. Contact Thérèse Hellström: @tesshell Contact Heuritech: @Heuritech

It is no secret often the fashion industry struggles to find the right balance between technology and creativity. For creatives, it seems daunting to adapt to new technologies, and for others relying on creativity can seem very out of their comfort zone. However, what happens when these two sectors join forces? For this episode, I welcome Julie Pont, Fashion and Creative Director, and Jean Bellot, Chief Technical Officer at Heuritech. Two experts who managed to create a common language between two seemingly disconnected expertise, resulting in a marriage between fashion and technology. An example of how data can act as a bridge of communication between the two, breaking boundaries between them.