Built to Last: Longevity in the Cow Herd

Episode 4 protecting your operation

On this episode, we sit down with our favorite cow cop from the Texas panhandle Mr. Chris Ward, and discuss how a better protect our operations in today’s world

Episode 3: Marketing Cattle in a Changing World with Pat Kruse of Big Iron Livestock

In this episode of Where Better Cattle Begin, host Randy Clements sits down with Pat Kruse, Sales Manager at Big Iron Livestock, to talk about how the cattle marketing landscape is changing. Pat shares insights into today’s market trends, what buyers are looking for, and how online platforms like Big Iron are opening new doors for ranchers. He also breaks down the do’s and don’ts of selling cattle online, how to prepare cattle for a successful sale, and what producers can do to build trust with buyers. Whether you’re marketing feeder calves, bred cows, or seedstock, this episode will give you practical advice to help maximize your cattle sales in a fast-changing industry.

Episode 2 Where Better Cattle Begin. It all starts with the Bull

In this episode of Where Better Cattle Begin, Randy Clements visits with Don Trimmer, Beef Manager at Alta Genetics. They dive into the current trends shaping the beef industry, the traits that matter most to today’s cattlemen, and the sires leading the way at Alta. Don also shares how Alta goes beyond semen sales to provide consulting, tools, and solutions that help producers of all sizes move their herds forward

Built to Last: Longevity in the Cow Herd

In this very first episode of Where Better Cattle Begin, host Randy Clements of KR Cattle sets the stage for what this podcast is all about: building better herds through genetics, reproduction, management, and grit. We take a deep dive into longevity — what it really means in a cow herd, why it matters for profitability, and the role genetics, nutrition, and management play in keeping cows working year after year. From breeding decisions to mineral programs, you’ll hear practical insights on how to make your herd last for the long haul.