Whisky Unfinished
Send us Fan Mail [https://www.buzzsprout.com/2602344/fan_mail/new] EP7 - Cristiane Ross: When to Fire a Customer, the Link Between EX and CX, and What 20 Years in Hospitality Taught Her Cristiane Ross is the Group Head of Customer Experience, Corporate Sales, and CSR at Pure Group International in Hong Kong - one of Asia's leading premium fitness and wellness brands. She pioneered the customer experience function at Pure Fitness in 2010 and has spent two decades building loyalty strategies across hospitality, fitness, and corporate sectors. In this episode, Rickesh Kishnani sits down with Cristiane over three exceptional drams - Woven Hemispheres, Yamazaki, and Springbank - to talk about what it really takes to build a customer experience that earns genuine loyalty. They cover why the best CX starts with your employees, the surprisingly strategic case for firing a customer, how to de-escalate any difficult interaction, what Southwest Airlines got right that most companies still get wrong, and how AI is reshaping the future of customer experience. Topics covered: • Why you cannot have good CX without good EX • The case for firing a customer and when to do it • How to de-escalate difficult customer interactions • Mapping the customer journey across industries • What Southwest Airlines built that others couldn't copy • AI and the future of customer experience Drams tasted: Woven Hemispheres · Yamazaki · Springbank Subscribe: New episode every Thursday at 6PM HKT Website: https://whiskyunfinished.com [https://whiskyunfinished.com/] YouTube: https://www.youtube.com/@WhiskyUnfinished WhatsApp community: https://chat.whatsapp.com/Gsm7ZW8fm2XEZ3yaVVgg7Q [https://chat.whatsapp.com/Gsm7ZW8fm2XEZ3yaVVgg7Q] Instagram: @whiskyunfinished
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