How B2B Marketing Actually Works in 2025 | Nikhil Muralitharan (Director of Marketing, Chargebee)

How to think like a PMM at Hubspot? | Xilian (Senior PMM at HubSpot)

Get inside the minds of top PMMs from top companies. This week, we have Xilian from Hubspot. We talk about PMM wins, challenges and getting a job at Hubspot. Let's dive deeper.Connect with me here - https://www.linkedin.com/in/priyanka630/Connect with Xilian here - https://www.linkedin.com/in/xiliansansoucy/#marketing #ai #hubspot #pmm

Can AI replace marketers? | Prof. Anand Jaiswal (IIM Ahmedabad)

Prof. Anand Jaiswal is currently at IIM A teaching marketing. In this episode, we talk about AI, marketing basics, FAANG jobs and the future of marketing jobs. Find him on LinkedIn - https://www.linkedin.com/in/anand-kumar-jaiswal-535875165/#yt #ai #marketing #trending #mba

How to Go From PMM to Senior PMM in b2b tech

How to go from junior to senior PMM? Get a coach who gets you. Meet Hattie - she went from being a corporate CMO to building London's most respected product marketing coaching business, and in this episode, she's sharing her entire playbook. This isn't just another "follow your passion" story, I promise you this. 📌 What you'll learn✅ How to transition from corporate to coaching (and why she made the jump) ✅ The #1 challenge when building a PMM community from scratch ✅ Content strategy that works for both junior AND senior marketers ✅ Beating imposter syndrome as a product marketer .... or, use this to go where you want to: (00:00) Introduction (01:31) Hattie's Journey (05:11) Biggest challenge in building the community (12:06) Content for new vs senior PMMs (14:52) Being Reddit-famous (18:33) Imposter Syndrome in PMMs (26:05) How to go for senior PMM roles (28:05) Soft skills (29:52) Biggest win with clients (34:03) What does Hattie do? (38:56) Why offline networking works (42:25) Difference between UK and US PMMs (48:23) Building a LinkedIn portfolio (54:31) Frameworks don't work (58:07) End Notes Don’t forget to like, subscribe, and hit the bell icon to stay updated on more expert insights! Okay? Follow for more marketing tips: 🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/ 📩 Connect with Hattie: https://www.linkedin.com/in/hattiethepmm/ #podcast #hattiethepmm #trending #pmm #marketing #productmarketing

How This Product Manager Built a 170K Newsletter | Aakash Gupta (PM Expert, Ex-Apollo)

Marketing needs to understand Product, well. In this episode, I chat with Aakash Gupta, one of the top voices in Product Management. Aakash built one of the most-loved newsletters in tech which is now in the top 10 newsletters on Substack. He unpacks his creative process, how he does deep dives, and the lessons he's learned from going solo. We also get into PMF, agile, roadmaps, messaging magic, and why Lovable.dev is winning. 📌 What you'll learn ✅ How to build a 170K subs newsletter ✅ How marketing should approach Product Management ✅ How messaging can change the game and more .... or, use this to go where you want to: (00:00) Aakash's intro (02:01) How did he start his newsletter? (04:54) His creative process (07:38) How does he do his deep dives? (08:32) From VP Product to full-time creator (12:05) First 10 posts (13:58) Mastering the hook (15:58) What is PMF and Agile? (23:41) Lessons from Affirm and Apollo (29:36) Hot take on Roadmaps (32:03) What Product needs from marketing (36:23) Magic of messaging (44:07) What is Lovable doing right? (45:10) End notes Don’t forget to like, subscribe, and hit the bell icon to stay updated on more expert insights! Okay? Follow for more marketing tips: 🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/ 📩 Connect with Aakash: https://www.linkedin.com/in/aagupta/#podcast #productgrowth #trending #aakashgupta #pmm #product #marketing

How B2B Marketing Actually Works in 2025 | Nikhil Muralitharan (Director of Marketing, Chargebee)

In this episode, we go behind the scenes with Nikhil Muralitharan, Senior Director of Marketing at Chargebee, as he shares hard-won lessons, crafting ICP-based campaigns, and building demand under tight constraints. B2B marketing is changing fast. 📌 What you'll learn✅ How to find ICP-fit buyers at a large scale✅ Why demand gen makes better PMM✅ Running a successful webinar✅ Building a great resume and so much more.....or, use this to go where you want to:(00:00) Introduction(01:22) Nikhil's journey from Freshworks to Chargebee(04:12) Day in a life of a Marketing Director(09:19) Driving 33% of pipeline(12:50) Finding 20k ICP-fit accounts(18:58) The 7-person webinar that drove $500K in pipeline(26:46) First 30 days in a new role(32:16) Can you market with constraints?(33:03) Doing Demand Gen + PMM(34:59) FreshCallers vs Phone(40:03) Knowledge Bases (46:34) Can we have an Enablement Library?(54:41) Get your resume noticed(01:05:33) Nikhil loves Shopify + Apple(01:07:04) End Notes Follow for more marketing tips: 🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/ 📩 Connect with Nikhil: https://www.linkedin.com/in/nikhilmuralitharan/ #podcast #chargebee #trending #ai #pmm #marketing #saas #freshworks