Winners' Circle
Khadim Batti is helping companies get more value from the software they already use. As Co-Founder of Whatfix, Khadim has spent more than a decade building digital adoption technology that sits on top of enterprise applications and helps employees and customers use software the right way, at the right moment. Whatfix recently won an Excellence in Customer Service Award for the way it uses its own platform, AI, and customer feedback to improve service, adoption, and outcomes. In this episode, Russ and Khadim explore why digital transformation often fails to deliver its promised ROI. Khadim explains how companies spend millions on ERP, CRM, CLM, and other platforms, only to see adoption lag because users do not receive the guidance, context, or support they need inside the workflow. They dive into Whatfix’s idea of “userization,” which means making software adapt to each user instead of forcing every user to adapt to the software. Khadim shares how AI is accelerating this vision by making nudges, training, guidance, and support more personalized to the user, the task, the role, and the moment. The conversation also covers how Whatfix uses its own tools internally, including digital adoption, simulations, AI agents, analytics, and customer service workflows. Khadim explains how customer support roles are evolving, why Whatfix has seen strong CSAT and NPS performance, and how AI can help teams reimagine work instead of simply automating old processes. Along the way, Khadim discusses software adoption, service as part of SaaS, AI transformation, enterprise training, customer advisory boards, product roadmap discipline, and why the future of digital adoption may move from showing users what to do to getting work done on their behalf. Topics Covered: [00:01] Welcome and intro, Khadim Batti and Whatfix’s customer service award win [00:42] How Whatfix started and why digital adoption became the core problem [02:16] Why enterprise software rollouts often fall short after training [03:03] How Whatfix pivoted from its original platform to digital adoption [04:00] Insurance, claims, medical supplies, and real-world adoption use cases [05:43] What “userization” means and why software should adapt to users [07:46] Why context matters inside enterprise software workflows [08:23] Personalized nudges for sales, compliance, and role-specific work [09:47] What fails when companies lack digital adoption technology [10:13] Ticket reduction, win rate improvement, and compliance gains [11:11] Why enterprise software is still hard to use [12:00] How AI may increase the need for adoption support [13:30] Using Whatfix inside Whatfix [14:07] CSAT, NPS, simulations, Mirror AI, and internal adoption tools [15:30] Authoring agents, analytics agents, and guidance agents [16:39] How Whatfix improves its own people, not just its own software [17:05] Reimagining customer support roles with AI [18:30] What happened when Whatfix rolled out new AI tools internally [20:16] How customer feedback shapes the Whatfix roadmap [21:00] Balancing customer requests with market direction and innovation [22:00] User groups, design partners, and customer advisory boards [23:37] Where digital adoption platforms may go over the next five years [24:00] Moving from guidance to getting work done for users [25:00] Advice for SaaS founders building in the AI era [26:32] The customer service principle Khadim would pass on to others [26:47] Why SaaS companies should not forget the service side of software [27:36] Final thoughts on software adoption in the AI age
78 episodios
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