Winners' Circle
Jim Napolitano is helping brands, engineers, product teams, and enterprise leaders experience product development in a more immersive way. As North American Services Director at Dassault Systèmes 3DEXCITE, Jim works with teams using virtual twins, spatial computing, and the 3DLive application to bring complex product data into interactive 3D environments. Dassault Systèmes recently won an innovation award for 3DLive and its work with Apple Vision Pro. In this episode, Russ and Jim explore how virtual twins are changing the way companies design, simulate, manufacture, market, and improve products. Jim explains how a virtual twin becomes a data fueled version of a product, allowing teams to test, review, and understand products before they exist physically. They dive into 3DLive and how immersive technology helps engineers, executives, designers, marketers, and end users collaborate inside product data. Jim shares examples from Formula 1, automotive design, aviation, consumer packaging, manufacturing training, and even medical applications like a living heart. The conversation also covers why live data matters, how spatial computing can make product review more intuitive, and how partnerships with Apple and Nvidia are helping Dassault Systèmes bring virtual twin experiences to life in new ways. Along the way, Jim discusses immersive collaboration, faster decision making, physical prototyping, simulation, AI, training scenarios, consumer research, and why virtual twins may soon become central to how companies build and improve nearly everything. Topics Covered: [00:01] Welcome and intro, Jim Napolitano and Dassault Systèmes’ 3DLive award win [00:39] What Dassault Systèmes does and the role of virtual twins [01:25] Connecting agency leadership, brand work, and immersive technology [02:41] What a virtual twin is and how it differs from an agent [04:02] Spatial computing, sense computing, and intuitive product interaction [05:14] Using Formula 1 to show simulation data in immersive 3D [06:30] Exploring vehicle components inside a virtual twin [07:32] How 3DLive supports collaboration across different locations [09:00] Making immersive tools useful for non technical users [10:00] Using 3DLive for consumer packaging research [11:07] Replacing expensive physical iteration with immersive product review [11:50] Aviation use cases and reconfiguring passenger cabin spaces [13:20] What surprised Dassault Systèmes during real customer deployments [14:00] Collaboration with Apple on Apple Vision Pro experiences [15:26] Knowing when a virtual twin is good enough for decision making [16:13] Using existing product data instead of creating one off experiences [17:10] Training technicians with virtual equipment and troubleshooting scenarios [18:22] Why live data matters in product development [20:05] Dassault Systèmes’ partnerships with Apple and Nvidia [21:25] Common principles across automotive, aerospace, and medical use cases [22:00] The living heart example and virtual twin applications in medicine [24:28] How immersive tools and AI can shorten product development cycles [25:17] How AI may support engineering, science, and strategic decision making [26:27] Final thoughts on the future of 3DLive and virtual twin technology
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