Creating Passive Income in Private Practice with Jenny Melrose | WP 184

Reverse Interview: Whitney Owens on Building Multiple Income Streams with Laura Long | WP 187

I'm usually the one asking the questions around here… but in this episode, Laura Long flips the script and interviews me about something I know so many of y'all are thinking about right now: What does it actually look like to build income streams beyond the therapy room? We got real about the journey behind Wise Practice, the fears and risks that came with starting something new, and the tension so many therapists feel when they know they're called to more but aren't sure where to begin. This isn't one of those "just create passive income" conversations. We talk honestly about the emotional resistance, identity shifts, mistakes, faith, burnout, and risk-taking that come with building something outside your private practice. I also share the story of how Wise Practice was born, the seasons where I doubted myself, and what I wish I had known before stepping into entrepreneurship. If you've had an idea sitting on your heart for years, this episode might be the push you need to finally take the next step. 4:13 Laura Interviews Whitney on Building Multiple Income Streams 8:47 The Moment Whitney Knew She Had to Start Wise Practice 13:17 Leaving Everything Behind and Starting Over 17:57 The Reality of Building an Online Business 23:30 Why "Passive Income" Isn't Actually Passive 32:14 Advice for Therapists Who Want Another Income Stream 38:46 Entrepreneurship Requires Risk 43:19 Inside the Call to More Mastermind Show Sponsor Simplified SEO ($50 Off Strategy Sessions) If you're not quite ready for ongoing SEO services but know you need direction, a strategy session might be exactly what you're looking for. At Simplified SEO Consulting, our strategy sessions are designed to give you clarity, confidence, and a clear plan forward. We take a deep dive into your website, your goals, and your current visibility, then provide actionable recommendations you can implement right away. This is perfect for private practice owners who want expert guidance without a long-term commitment. Right now, we're offering $50 off our SEO strategy sessions for listeners of this podcast. If you've been feeling stuck or unsure what to prioritize next, this is a great first step. You can book your session at https://simplifiedseoconsulting.com [https://simplifiedseoconsulting.com]. Laura's Resources Call to More Handout [https://wisepracticeconsulting.aweb.page/expand-your-therapy-practice] Mastermind Group Page [https://www.wisepracticeconsulting.com/called-to-more-mastermind-2026] Links and Resources Learn More about Wise Practice Consulting [https://www.wisepracticeconsulting.com] Connect with Wise Practice on Instagram [https://www.instagram.com/wise_practice_consulting/] Connect with Whitney Owens on Facebook [https://www.facebook.com/whitney.owens.963/] Check out all of the podcasts on the PsychCraft Network [https://psychcraftnetwork.com]

Is Now the Time to Build an Additional Stream of Income? | Podcast Takeover with Laura Long | WP 186

What if the next step in your practice isn't more clients… but something completely new? In this special Wise Practice podcast takeover, Laura Long joins the show to talk about multiple income streams for therapists, how to know when you're ready to expand, and why "passive income" usually isn't as passive as social media makes it sound. From supervision and teaching to consulting, intensives, and online business ideas, Laura shares practical ways clinicians can grow without burning themselves out. If you've been feeling pulled toward "something more," this episode is for you. Watch on YouTube [https://youtu.be/jnPO_dTYdtc] 4:24 Why therapists start wondering "what's next?" 14:02 The truth about "passive income" for therapists 20:26 4 categories of alternative income streams 25:00 Clinical expansion ideas beyond group practice 34:16 Green lights and warning signs before starting something new 40:33 Practical next steps to explore your ideas 43:57 Laura shares the Called to More Mastermind Show Sponsor Simplified SEO 10% Off Local SEO (Duration of Contract) If you're a local private practice owner, your visibility in your specific community matters more than anything else. Local SEO is what helps your practice show up when someone searches for services like yours in your area, and it can make the difference between a full caseload and being overlooked. At Simplified SEO Consulting, we focus on helping helping professionals dominate their local search results through strategic optimization, content, and ongoing support. We understand how important it is to connect with clients in your community, and we build strategies that support long-term growth. For podcast listeners, we're offering 10% off our local SEO services for the entire duration of your contract. If you're ready to become more visible in your local area, you can learn more at https://simplifiedseoconsulting.com [https://simplifiedseoconsulting.com] Laura's Resources Call to More Handout [https://wisepracticeconsulting.aweb.page/expand-your-therapy-practice] Mastermind Group Page [https://www.wisepracticeconsulting.com/called-to-more-mastermind-2026] Links and Resources Learn More about Wise Practice Consulting [https://www.wisepracticeconsulting.com] Connect with Wise Practice on Instagram [https://www.instagram.com/wise_practice_consulting/] Connect with Whitney Owens on Facebook [https://www.facebook.com/whitney.owens.963/] Check out all of the podcasts on the PsychCraft Network [https://psychcraftnetwork.com]

Billing Without Guilt: Creating a Cancellation Policy That Works with Beth Rontal, LICSW | WP 185

Y'all ever feel that little knot in your stomach when it's time to talk about money with a client? Like you know you're called to this work… but charging for it still feels uncomfortable? In this episode, I'm sitting down with Beth Rontal, a clinical social worker and documentation expert who has helped thousands of therapists turn their clinical work into clear, compliant notes that actually protect their practice and their income. But what we really get into is something so many of us wrestle with and don't always say out loud… the guilt around getting paid. We talk about why that guilt shows up, especially for those of us who see this work as a calling, and how to shift your mindset so you can serve your clients well without burning yourself out in the process. Beth also shares practical, real-world strategies around cancellation policies, no-shows, and getting paid in a way that's both firm and relational. Y'all, this is the kind of conversation that can change how you run your practice day to day. If you've ever struggled with setting boundaries, enforcing your policies, or just feeling confident asking for what your time is worth, this one's for you. 0:00 Sponsor: Simplified SEO 1:30 Episode intro: why cancellation policies matter 5:50 Meet Beth Rontal + her background 8:10 Therapist guilt around charging clients 9:30 "You're getting paid for your time" mindset shift 13:43 Building a clear cancellation policy (what actually works) 18:00 What counts as an emergency (and what doesn't) 26:27 Getting paid consistently (and why upfront matters) Show Sponsor Simplified SEO If you already have a website and some marketing in place but aren't seeing the results you expected, it might be time to take a closer look at your SEO strategy. At Simplified SEO Consulting, we offer personalized consulting packages designed to help private practice owners understand what's working, what's not, and exactly what to do next. Whether you need help with keyword strategy, content planning, or improving your search visibility, we guide you step by step so you can make confident, informed decisions. Right now, we're offering 10% off our SEO consulting packages for listeners of this podcast. This is a great option if you want expert insight without committing to a full-service plan. To learn more or get started, visit simplifiedseoconsulting.com. [https://simplifiedseoconsulting.com] Meet Beth Rontal, LICSW Beth Rontal LICSW, did not set out to become The Documentation Wizard. She spent 20 years as a theater costume designer before answsering a higher calling to become a trauma therapist. For over two decades, she has helped thousands of therapists transform their clinical intuition into clear, compliant documentation that passes audits and protects both client confidentiality and therapist income. She developed these skills while supervising clinicians and helping to create a mental health clinic's first digital documentation system. As a nationally known documentation expert, Beth's trainings, forms, and consultations provide structure and clarity that translate clinical work into notes reflecting high-quality care. She continues to maintain her clinical practice in Boston, MA. Beth's Resources Website [https://documentationwizard.com] Facebook [https://www.facebook.com/DocumentationWizard/] Instagram [https://www.instagram.com/documentationwizard/] TikTok [https://www.tiktok.com/404?fromUrl=/documentationwizard] LinkedIn [https://www.linkedin.com/company/documentation-wizard/] Get Paid Without the Guilt – 13 Practical Tips for Psychotherapists to Protect Their Income [https://documentationwizard.com/welcome-therapist-friend/] Links and Resources Learn More about Wise Practice Consulting [https://www.wisepracticeconsulting.com] Connect with Wise Practice on Instagram [https://www.instagram.com/wise_practice_consulting/] Connect with Whitney Owens on Facebook [https://www.facebook.com/whitney.owens.963/] Check out all of the podcasts on the PsychCraft Network [https://psychcraftnetwork.com] Wise Practice Masterminds [https://www.wisepracticeconsulting.com/masterminds]

Creating Passive Income in Private Practice with Jenny Melrose | WP 184

Y'all ever feel like you've got a really good idea… but no clue how to actually turn it into income? Maybe you've thought about creating a course, writing a book, or building some kind of passive income stream—but it just feels overwhelming. Or maybe you've tried, and it didn't go the way you hoped. In this episode, I'm sitting down with Jenny Melrose to talk about what it really looks like to build something outside the therapy room that actually works. Not just more content. Not just more followers. But a strategy that leads to real growth. We're getting into where therapists get stuck when it comes to passive income, why your audience matters more than your idea, and how to create something people will actually buy without feeling salesy. If you've ever thought, "I know I could be doing more… I just don't know where to start," this one's for you. Watch on YouTube [https://youtu.be/M4fIV1Aobk8] 05:00 Meet Jenny + her story 11:24 Where to start with passive income 16:00 Why email lists drive sales 24:00 Social media vs real growth 27:39 Simple strategy to sell your offer Show Sponsor Simplified SEO If you're a therapist or private practice owner trying to grow your business online, you've probably heard that SEO matters, but figuring out where to start can feel overwhelming. That's where they come in. Simplified SEO Consulting specializes in helping helping professionals increase their visibility on Google in a way that feels ethical, sustainable, and aligned with your values. They don't believe in shortcuts or one-size-fits-all strategies. Instead, they create customized SEO plans designed to help you attract the right clients consistently over time. To make it easier to get started, they're currently offering a waived onboarding fee for our foundational SEO programs, which is a $350 value. If you've been thinking about investing in your long-term growth, this is a great place to begin. You can learn more at https://simplifiedseoconsulting.com [https://simplifiedseoconsulting.com] Meet Jenny Melrose Jenny Melrose is a business strategist and host of the Practice to Profit podcast, where she helps entrepreneurs turn inconsistent income into sustainable, CEO-level growth. She specializes in helping solopreneurs simplify their strategy, focus on the metrics that actually matter, and build businesses that support their life—not consume it. Jenny is known for breaking down complex ideas into clear, actionable steps that create momentum without burnout. Jenny's Resources Website [https://jennymelrose.com] Listen to Jenny's Podcast [https://jennymelrose.com/podcast/] Links and Resources Learn More about Wise Practice Consulting [https://www.wisepracticeconsulting.com] Connect with Wise Practice on Instagram [https://www.instagram.com/wise_practice_consulting/] Connect with Whitney Owens on Facebook [https://www.facebook.com/whitney.owens.963/] Check out all of the podcasts on the PsychCraft Network [https://psychcraftnetwork.com] Wise Practice Masterminds [https://www.wisepracticeconsulting.com/masterminds]

The Marketing Secret Most Practice Owners Miss with Kris Jones | WP 183

Y'all… if your website feels confusing, overwhelming, or just not bringing in the right clients… this one might hit a little too close to home. Because the truth is, most practice owners don't have a marketing problem. They have a messaging problem. In this episode, I'm sitting down with Kris Jones to talk about something that can completely change how your practice grows without adding more to your plate. We're talking about story. Not fluff. Not branding buzzwords. A clear, simple way to communicate what you do so the right clients actually say, "This is exactly what I've been looking for." If you've ever wondered why people land on your website and don't reach out… or why your marketing feels like a full-time job… this conversation is going to give you a totally different way to think about it. And honestly, it might just simplify everything. Watch on YouTube [https://youtu.be/AoBX6IZxvpQ] 02:14 The Missing Piece: Your Story 06:04 Meet Kris Jones + What She Does 10:22 What StoryBrand Actually Is 15:34 You're Not the Hero — You're the Guide 22:01 Why You Need One Clear Problem 28:03 The 5-Second Website Test Sponsor Wise Practice Summit 2026 If you're in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It's a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling. Right now, you can grab $100 off your ticket with our Early Bird pricing through May 1. [https://www.wisepracticeconsulting.com/summit-2026-1] You don't have to figure this out alone. Meet Kris Jones In a world where most business owners are drowning in marketing tactics, Kris Jones discovered something shocking: a single, well-crafted story can replace all your marketing and double your sales. As the founder of Red Door Stories and a hand-selected mentee of StoryBrand's Donald Miller, Kris has perfected the art of turning expertise into irresistible messaging that sells. Kris Jones' Resources Website [https://reddoorstories.com] Instagram [https://www.instagram.com/reddoorstory] Facebook [https://www.facebook.com/reddoorportland] LinkedIn [https://www.linkedin.com/in/reddoordesigns] Grab the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients [https://www.reddoordesigns.com/free-resources] Book a Money-Making Messaging Call [https://www.reddoordesigns.com] Links and Resources Learn More about Wise Practice Consulting [https://www.wisepracticeconsulting.com] Connect with Wise Practice on Instagram [https://www.instagram.com/wise_practice_consulting/] Connect with Whitney Owens on Facebook [https://www.facebook.com/whitney.owens.963/] Check out all of the podcasts on the PsychCraft Network [https://psychcraftnetwork.com] Wise Practice Masterminds [https://www.wisepracticeconsulting.com/masterminds]