Your Group Practice
Scaling a values-driven group practice takes more than hiring more clinicians. It requires clear values, strong leadership, sustainable systems, and a culture people actually want to stay in. In this episode of Your Group Practice, Dan King speaks with Alison Pidgeon, founder and CEO of Move Forward Counseling, an 80-plus employee practice in Pennsylvania. Alison shares how she grew from solo practitioner to a multi-location group practice with around 60 clinicians, while staying focused on staff wellbeing, ethical care, and business sustainability. Alison opens up about the burnout that led her to private practice, the decision to move to W-2 employment, and the pandemic-era growth that accelerated the business. She also explains why culture became one of her strongest hiring advantages, how values show up in everyday decisions, and why red flags in interviews should not be ignored. In this episode, you’ll learn: • How Alison grew from solo practice to 80-plus employees • Why culture can outweigh compensation in clinician retention • How values guide hiring, leadership, and decision-making • Why a COO helped unlock major growth • How specialty programs and payer diversification are shaping the future of her practice For group practice owners thinking about growth, leadership, and sustainability, Alison’s story offers a practical reminder: the strongest practices are built on both care and operational discipline. Transform Your Group Practice Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time. * Subscribe and listen to more episodes: https://yourgrouppractice.com/ * Want to be a guest? Reach out: info@yourgrouppractice.com About the Host Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first. * LinkedIn: linkedin.com/in/danmking * Website: firesidestrategic.com
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