How to go from product-first to culture-led marketing, with Samsonite's VP of marketing

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove, break down how they're implementing AI into team workflows, and how marketers can start discussing AI implementation with teams mindfully. They also dig into grassroots marketing tactics and the power of bringing your brand to consumers. CMOs on CMOs is a new series from Ad Age. Each episode will feature two marketing leaders, discussing the trends, changes and trials of their work. Stay tuned for more episodes in the coming months.

How the Cadillac F1 team is racing to define its brand and fan strategy

Formula 1's newest team is building more than a racing operation as it prepares for Silverstone—it's building a high-speed media company designed to keep fans engaged year-round. Cadillac F1 Chief Marketing Officer Ahmed Iqbal discusses why modern sports teams need to think like content creators, how Cadillac is approaching fan growth as a new entrant to the sport and what marketers can learn from one of the world's most engaged audiences. Dig deeper: * How sports teams are using AI and fan data to rethink marketing [https://adage.com/brand-marketing/sports/aa-teams-ai-marketing-fan-data/] * Ford and GM are now competing in F1—what it means for consumer marketing [https://adage.com/brand-marketing/aa-ford-gm-f1-marketing/] * Inside Cadillac F1's moonshot Super Bowl ad and Apple partnership [https://adage.com/super-bowl/super-bowl-ad-campaigns/aa-cadillac-f1-apple/]

Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton

Marriott Media Network's Chris Norton discusses how the hotelier is differentiating itself in the crowded field of retail media networks, including through partnerships with United Airlines and Dick's Sporting Goods. The hotel chain's senior VP of marketing capabilities and general manager also talks about Marriott's in-room media channel and why the hotelier is prioritizing measurement. Dig deeper: ~Retail media's growth and the big platforms shaking up retail media trading [https://adage.com/events-awards/year-in-review/2025/aa-best-of-retail-media-walmart-amazon-ana-meta-kroger-hershey-georgia-pacific/] ~Uber's ad chief on becoming a "mindset media company" [https://adage.com/events-awards/ces/aa-uber-advertising-kristi-argyilan/] ~The ANA's industry guidebook on how marketers should organize oversight of retail media [https://adage.com/events-awards/year-in-review/2025/aa-best-of-retail-media-walmart-amazon-ana-meta-kroger-hershey-georgia-pacific/] ~How travel brands are attracting Gen Z [https://adage.com/brand-marketing/travel/aa-travel-brands-attract-customers-amid-declines/]

How agentic AI is reinventing brand customer experience, with Adobe's CMO

Customer experience is changing rapidly in the era of AI, in large part thanks to agentic tools from tech providers like Adobe. Lara Balazs, chief marketing officer of Adobe, is helping major brands—from Dick's Sporting Goods to Xfinity—understand the common pain points in their customer service workflows that can finally be addressed by AI agents. Balazs spoke with Ad Age about the B2B approach and how she is pitching Adobe's agentic tools to marketers as well as the real opportunities that generative technology can offer today.

Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer

Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creativity still matter for CMOs. He also discusses the evolution of Dove's enduring 'Real Beauty' campaign and how it inspires the playbook of other Unilever CPG brands such as Vaseline, which has seen success with its 'Vaseline Verified' campaign.