Ad Talk with GT Programmatic Consulting

In this episode, we discuss: - Current market dynamics, and what a potential recession means. We touch on the Visto (Collective) bankruptcy. - The Rocket Fuel data targeting controversy and other industry examples; we touch on the Theranos book "Bad Blood" and how it's reminiscent of ad tech - The acquisitions of 2018: Nexstar buying Tribune, S4 acquiring Mighty Hive, iHeartMedia buying Jelli, and chatter about Accenture bidding for MDC Partners.

In this episode, we discuss: - What it's like to leave ad tech (and come back again) - State of the ad tech ecosystem: CDPs, Management Consultants, Amazon & TTD - The in-housing trend and how specialist agencies can reverse this trend and benefit brands - Programmatic Frontiers: DOOH, CTV, Audio, and what role eBay and Samsung may play in our ecosystem in the future.

In this episode, we discuss: - The week in ad tech: LinkedIn launches its DSP and YuMe gets acquired - Gravity4 launching its Blockchain-based Lydian Coin token - Deeper look at who’s who of ad tech companies doing Blockchain today, including MetaX, Rebel.ai, MadHive, NYIAX.

In today's episode of Ad Talk, we discuss: - DoubleVerify going private equity, and what private equity means in the marketplace - Ad tech company public valuations, market consolidation, and M&A activity. What ad tech public companies have attractive balance sheets?

In this episode, we discuss: - What is Blockchain? - Is it applicable to ad tech? - How soon will we see Blockchain and Smart Contract technology adopted?