Why Posting on LinkedIn Is Dead (And What Top Founders Do Instead)

Stop Getting Paid for Hours. Start Getting Paid for Outcomes.

She didn't get maternity leave. So she rewired the entire way she worked, and accidentally redrew the map of what her career was worth. In 2020, Ashley Gross was just another marketer pulling 80 hours inside a 40-hour job, operating on the oldest visibility hack in the book: be the first one in, be the last one out. Then she became a mom with no leave on the table, and the math stopped working. So she started teaching AI to do her busywork, not to impress anyone, but to claw back time with her newborn. What happened next is the real story. The automation didn't free her. It exposed her. All the work she clawed back came flooding right back in, because she was the comfort person, the human Google, the one who knew where every document lived. Knowledgeable, indispensable, and quietly underpaid. That gap, between the work you do and the work people can see, became her whole thesis. She walked into the CMO's office, handed over her playbook, and built her own unpaid internal AI champion role to test one question: does this knowledge transfer to other humans? Within three months, the answer was a $25 million pipeline overachievement. That was the moment the imposter syndrome died. Then came the newsletter, zero to over 5,000 in two months of cringey, daily, ego-at-the-door posting. Then a Maven waitlist of more than a thousand people telling her they would pay. Only then did she jump, never risking the paycheck that fed her family until the runway was already built. Today AI Workforce Alliance runs on a team of twelve full-timers, ten-plus part-timers, freelancers, and a few agents quietly handling the admin in between. Notion is the centralized brain. Claude and MCP connectors do the talking. The tech stack went from sprawling to five tools. The plan for 2026 is to 10X through partnerships. And she still hates social media, which is exactly why you should trust her when she says you have to do it anyway. * https://aiworkforcealliance.com [https://aiworkforcealliance.com] * https://www.linkedin.com/in/theashleygross [https://www.linkedin.com/in/theashleygross] * The AI Work Week (Wiley), pre-order on Amazon and https://www.barnesandnoble.com [https://www.barnesandnoble.com] * https://tgpdenver.org [https://tgpdenver.org] (The Gathering Place, Denver) * ⁠⁠https://www.linkedin.com/in/estesryan/⁠⁠ * ⁠⁠https://aiforfounders.co⁠⁠ * https://inboxalchemy.co/ * https://trynina.co/ * https://ainativestudent.com/

35x More Profitable Than Marketing | JP Grace from Endear

The salesperson of the future never forgets you. The only question is whether that feels like care or surveillance. JP Grace has worked the floor. Publix bag boy, Breckenridge coffee shop, the whole tour. Now he's the CTO of Endear, the retail-first CRM powering one-on-one selling for brands like Reformation, Untuckit, Jones Road Beauty, AG Jeans, and Boll & Branch across more than 2,000 stores in 19 countries. And he's on a mission to give brick-and-mortar sales associates what B2B reps have had for decades: a system that actually remembers the customer. Here's the problem Endear attacks. A sales associate gets maybe fifteen minutes at the start of a shift to message VIPs. Finding the right person, drafting the right note, picking the right template: it's all friction. So most outreach never happens, and the customer who walked away from out-of-stock shoes last Tuesday just disappears forever. Endear's brand-new AI Opportunity Engine, launched the day after this recording, flips that. It surfaces the five to ten biggest opportunities for each associate every morning, pre-drafts the message, and lets them review and send in seconds. Early results: 6x more outreach in six weeks and a 35x return on delivered messages. JP's career arc is its own masterclass. He helped take LiveIntent from zero revenue to a valuation in the hundreds of millions, coached startup CTOs at AB InBev's ZX Ventures, and joined founders Leigh Sevin and Jinesh Shah after they'd spent years pivoting in stealth before catching their inflection point in March 2020, when the world went inside and brands scrambled for ways to keep selling without foot traffic. Meanwhile, Ryan relives his entire retail past, from selling 30 electronic drum kits to Colorado Springs mega churches at Guitar Center, to leading the nation in Finding Nemo pre-sales, to a return-counter horror story at Nordstrom you will not forget. Underneath the laughs is a serious thesis: the companies that win the next decade won't have the best products. They'll be the ones who remember you the warmest. https://endearhq.com/ https://www.linkedin.com/in/josephpgrace/ ⁠⁠https://www.linkedin.com/in/estesryan/⁠⁠ ⁠⁠https://aiforfounders.co⁠⁠ https://inboxalchemy.co/ https://trynina.co/ https://ainativestudent.com/

"Intensity Is a Bulldozer" The Leadership Trait Everyone Praises and Nobody Survives

The wall you built to protect yourself is the same wall your team can't get past. Most founder advice is about adding. Add a growth loop. Add a framework. Add another seven habits. Tyler Dickerhoof showed up to AI for Founders to argue the opposite. The thing standing between you and the company you want is usually something you are spending enormous energy to keep hidden. Tyler is the founder of the Impact Driven Leader community, host of The Tyler Dickerhoof Show, a Cornell graduate, and the author of a new book called The Things We Hide. He has generated more than $700 million in business sales across a career that started, of all places, as a nutritionist for dairy cows in Ohio. He is not a guru who floated in from a TED stage. He is a farm kid who got told farm kids were not smart, spent decades proving his worth through intelligence and intensity, and watched that same intensity push away the people he cared about most. The conversation opens with a story he did not tell anyone for years. At 14, in a farming accident, Tyler drove over his three year old brother, who died. Sitting on the hood of a sheriff's car being questioned, a teenage Tyler hardened into a posture that would quietly run his leadership for the next 25 years. Get in line or get out. It took a normal employee dispute at a gym he owned, almost three decades later, to snap him back to that moment and realize, "Oh. That's how I deal with things." From there the episode becomes a working manual for founders on how fears and insecurities leak into leadership, tone, relationships, and revenue, and what to do about it. Tyler and Ryan trade their own defense mechanisms, intensity and anger and humor, and land on a hard truth every operator needs. The scariest part about leading with intensity is not that it fails. It is that it works, in the short term, which is exactly why founders double down on it until the carnage piles up. https://www.tylerdickerhoof.com/book ⁠⁠https://www.linkedin.com/in/estesryan/⁠⁠ ⁠⁠https://aiforfounders.co⁠⁠/ https://inboxalchemy.co/ https://trynina.co/

What It Do: 6 Parameters That Separate Cinematic AI From Total Slop

Everyone thinks the magic is in the prompt. It is not. The magic is in everything you build around the prompt. That is the thread running through this build in public session, where the conversation goes deep on what it actually takes to make AI video that looks like a real person, sounds like a real person, and does not collapse into that plastic, uncanny mush we have all learned to scroll past. The answer is not a better sentence typed into a box. It is a system. A founder who spent nine months in trial and error walks through the exact chain of models, references, and approvals that turns a single orange hoodie character into a living, transforming short film. Along the way you get the unglamorous truths nobody puts in a launch video: the order you stitch voice and visuals in matters, your characters have to be locked before they are useful, and the cheapest thing in the entire pipeline is the thing that holds it all together. There is also a quieter story underneath the tooling. It is about why a founder builds anything as a system in the first place, the pull between shipping at scale and being present in your own life, and the strange new normal where your face and your voice can be reproduced from a phone full of selfies. https://www.linkedin.com/in/jasonkatz99/ ⁠⁠https://www.linkedin.com/in/estesryan/⁠⁠ ⁠⁠https://aiforfounders.co⁠⁠ https://inboxalchemy.co/ https://trynina.co/

Ship A Full App In 5 Minutes, Not 5 Weekends

Every founder has a graveyard. Half-finished apps, abandoned prototypes, that "killer tool" you vibe-coded over a weekend and never touched again. Mariam Hakobyan, Co-Founder and CEO of Softr, thinks she knows exactly why those projects keep dying, and it is not your discipline. It is the chains. AI handed everyone a hammer and called them a carpenter, but it never removed the hard part. It just moved the complexity onto you: the authentication, the permissions, the security, the thousand boring edge cases that make a toy into a tool people can actually log into. Mariam is an engineer turned entrepreneur who led product and engineering teams of forty-plus people before walking away from a six-figure job to build something of her own. She and her husband Artur Mkrtchyan started Softr in 2019 with one stubborn belief: 80% of every business app is the same repetitive plumbing, and nobody should have to rebuild it from scratch ever again. They call it Lego for software. Connect your data, snap the blocks together, and a non-technical operator ships a full, secure, working app in about five minutes. The numbers tell a quiet, brutal story. A $2.2M seed they did not even plan to raise. A $13.5M Series A from FirstMark. Then a hard stop on fundraising, because the thing was already profitable. Today Softr runs eight-figure revenue with a lean team of fifty across fifteen countries, no traditional sales team, and growth that came almost entirely from a Product Hunt launch and word of mouth. Oh, and investors told a husband-and-wife founding team it would never work. Mariam's reply: they had a decade of conflict-resolution experience before they ever incorporated. This episode is for the founder who keeps starting and never shipping, the operator drowning in spreadsheets, and anyone trying to figure out when to reach for Claude Code and when to put the terminal down. https://www.softr.io/pricing https://www.linkedin.com/in/mariamhakobyan/ ⁠⁠https://www.linkedin.com/in/estesryan/⁠⁠ ⁠⁠https://aiforfounders.co⁠⁠ https://trynina.co/