Beauty Biz Bffs

Beauty Biz Bffs

Podcast door Kasey Boone and Lorena Ashmore

TWO GIRLS, ONE DREAM. A fresh, unfiltered behind the scenes of two licensed esthetician business owners talking all things beauty, business, and everything in-between. With over 20 years combined experience in the industry, Kasey and Lorena have grown successful brick and mortar / e-commerce businesses in Los Angeles and a die-hard following on social media focused on sharing tips and tricks. This led to the creation of “Beauty Biz BFFs’ and together they hope to continue to change the beauty industry by recognizing true creatives and professionals that are breaking the mold.

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141 afleveringen
episode Breaking the Stigma and Embracing Anti-Aging Products through TikTok with Foreo artwork
Breaking the Stigma and Embracing Anti-Aging Products through TikTok with Foreo

In this episode, we're back with Pavllo Zengo and Beki Hoxha of FOREO to take on the aging stigma. They also introduce FOREO’S BEAR Range and share how they use TikTok for their brand. Resources * Beauty Biz Bffs x FOREO Episode [https://podcasts.apple.com/il/podcast/beauty-biz-bffs-x-foreo-people-passion-behind-multi/id1435977386?i=1000443410956] * Check out FOREO: Website [https://www.foreo.com/] | TikTok [https://www.tiktok.com/@foreo] | Instagram [https://www.instagram.com/foreo/] * FOREO BEAR Range [https://www.foreo.com/bear-range] Episode Highlights Taking on the Stigma * We have to change how we see and talk about things to change the way we use them. FOREO BEAR Range * They offer the microcurrent facial treatment found in spas from the comfort of your home. They also have a patented anti-shock system that makes them safer and easier to use. * They are powerful for professional use and safe enough for an individual consumer. * Using it is like going to the gym, where you have to consistently use it every day. TikTok as a Platform Strategy * TikTok is an unfiltered individuality platform that caters to the message of FOREO’s products. * They always start by highlighting the product. They also analyze what technology is available. * Unlike other platforms, you don't control the narrative on TikTok; the narrative has a creative life of its own. The TikTok Space * It's not yet oversaturated. * The less conservative you are, the better. * Try to find a new formula on different platforms to show a whole new side of your product. Working Out Your Face Muscles with BEAR * FOREO BEAR loosens up your face to help you express yourself more effectively. * It also helps if you're using skin care products regularly to stimulate facial muscles. * Listen to the full episode to learn more BEAR tips and tricks! This Episode Is Brought to You by: HUM Nutrition HUM Nutrition [https://www.humnutrition.com/get_started] is the leading beauty nutrition brand with its unique and effective formulas proven by clinical research. Take their quiz to get individualized product recommendations from their team. Use the code beautybiz and get 15% OFF your first order of $29 or more. Glow Beauty Bar Glow Beauty Bar [http://www.glowbeautybar.thinkific.com] offers dermaplaning workshops and courses on selling with integrity. Their next ZOOM chat is on November 29. Use our discount code beautybizbff to get 15% OFF. Yonka Yonka [https://www.yonka.com/] is a botanical-based skincare brand offering French-made luxurious skin care products for a therapeutic beauty experience. Get 20% OFF your first purchase when you use the promo code YONKA20. Want to Sponsor Our Show? We accept advertising and sponsorship requests. Please email us at hi@beautybizbffs.com to get started. Support the Show * Sign up for our FREE weekly workbooks [https://www.beautybizbffs.com/]. Check out the Beauty Biz BFFs podcast show notes [https://www.beautybizbffs.com/episodesnotes]. Support the show [http://beautybizbffs.com] (http://beautybizbffs.com)

24 nov 2020 - 30 min
episode Just start...Working for someone else and why it has perks artwork
Just start...Working for someone else and why it has perks

In this episode, we talk about the benefits of working for someone else first. We promise it can be the most fulfilling career decision you’ll ever make. Resources * Get free resources when you sign up for ASCP insurance [http://www.ascpskincare.com/signup/influencerportal/1348521]! * FREE STICKERS! Give us a review on iTunes [https://podcasts.apple.com/ph/podcast/beauty-biz-bffs/id1435977386?uo=4] and email us a screenshot at beautybizbffs@gmail.com. * Listen to The Waxing Podcast [https://anchor.fm/kirsten-goetzelman] by Kirsten Goetzelman. Episode Highlights Working for Other People * You need to get experience from other people before putting up your business. * You may come across unpleasant things, but you can find positive things too. * Grow your skill set first. Pros of Working for Other People * You don’t have to do all the dirty work. * They already have a system. * You get paid training. * They help you set goals, and you learn how to reach them. * You get to establish your clientele. Tips When Working for Someone Else * Be proactive in asking for help or guidance. * Don’t be afraid to talk to your boss. * Look at the positive side of learning from experience. * Don’t be in such a rush. * Pay attention to the good and bad things. This Episode Is Brought to You by: Hum Take a 3-minute quiz [https://www.humnutrition.com/get_started] and get individualized product recommendations from their team of registered dietitians to help bring your skin, body, hormones, and mood into balance. Use the discount code beautybiz to get 15% off your first order of $29 or more. https://www.humnutrition.com/ [https://www.humnutrition.com/] BetterHelp Enjoy 10% off your first month of e-counseling using the discount code beautybizbffs. Click the link below to sign up. https://www.betterhelp.com/beautybizbffs [https://www.betterhelp.com/start/?go=true&transaction_id=102d33f7d5053fab3d289862937f85&utm_source=podcast&utm_campaign=281&utm_medium=Desktop&utm_content=&utm_term=beautybizbffs¬_found=1&gor=start] HelloFresh Get $80 off their meal plan service, including free shipping on your first box, when you use our discount code biz80. The discount code automatically applies when you click the link below. https://www.hellofresh.com/biz80 [https://www.hellofresh.com/pages/podcast?c=biz80&utm_source=podcast&utm_medium=cpm&utm_campaign=3020101010&utm_term=biz80] Want to Sponsor Our Show? We accept advertising and sponsorship requests. Please email us at hi@beautybizbffs.com to get started. Support the Show * Sign up for our FREE weekly workbooks [https://www.beautybizbffs.com/]. Check out the Beauty Biz BFFs podcast show notes [https://www.beautybizbffs.com/episodesnotes]. Support the show [http://beautybizbffs.com] (http://beautybizbffs.com)

17 nov 2020 - 35 min
episode Just start...Working for someone else and why it has perks artwork
Just start...Working for someone else and why it has perks

In this episode, we talk about the benefits of working for someone else first. We promise it can be the most fulfilling career decision you’ll ever make. Resources * Get free resources when you sign up for ASCP insurance [http://www.ascpskincare.com/signup/influencerportal/1348521]! * FREE STICKERS! Give us a review on iTunes [https://podcasts.apple.com/ph/podcast/beauty-biz-bffs/id1435977386?uo=4] and email us a screenshot at beautybizbffs@gmail.com. * Listen to The Waxing Podcast [https://anchor.fm/kirsten-goetzelman] by Kirsten Goetzelman. Episode Highlights Working for Other People * You need to get experience from other people before putting up your business. * You may come across unpleasant things, but you can find positive things too. * Grow your skill set first. Pros of Working for Other People * You don’t have to do all the dirty work. * They already have a system. * You get paid training. * They help you set goals, and you learn how to reach them. * You get to establish your clientele. Tips When Working for Someone Else * Be proactive in asking for help or guidance. * Don’t be afraid to talk to your boss. * Look at the positive side of learning from experience. * Don’t be in such a rush. * Pay attention to the good and bad things. This Episode Is Brought to You by: Hum Take a 3-minute quiz [https://www.humnutrition.com/get_started] and get individualized product recommendations from their team of registered dietitians to help bring your skin, body, hormones, and mood into balance. Use the discount code beautybiz to get 15% off your first order of $29 or more. https://www.humnutrition.com/ [https://www.humnutrition.com/] BetterHelp Enjoy 10% off your first month of e-counseling using the discount code beautybizbffs. Click the link below to sign up. https://www.betterhelp.com/beautybizbffs [https://www.betterhelp.com/start/?go=true&transaction_id=102d33f7d5053fab3d289862937f85&utm_source=podcast&utm_campaign=281&utm_medium=Desktop&utm_content=&utm_term=beautybizbffs¬_found=1&gor=start] HelloFresh Get $80 off their meal plan service, including free shipping on your first box, when you use our discount code biz80. The discount code automatically applies when you click the link below. https://www.hellofresh.com/biz80 [https://www.hellofresh.com/pages/podcast?c=biz80&utm_source=podcast&utm_medium=cpm&utm_campaign=3020101010&utm_term=biz80] Want to Sponsor Our Show? We accept advertising and sponsorship requests. Please email us at hi@beautybizbffs.com to get started. Support the Show * Sign up for our FREE weekly workbooks [https://www.beautybizbffs.com/]. Check out the Beauty Biz BFFs podcast show notes [https://www.beautybizbffs.com/episodesnotes]. Support the show [http://beautybizbffs.com] (http://beautybizbffs.com)

17 nov 2020 - 35 min
episode How to Scale Your Business + Hot Topics and Burning Beauty Biz Questions Answered artwork
How to Scale Your Business + Hot Topics and Burning Beauty Biz Questions Answered

This episode's interview  is sponsored by Eby. In this episode, we answer some questions from you! Then, we chat with Renata Black to learn how EBY Underwear provides microfinancing for women around the world. Resources ● EBY Underwear’s ​Instagram ● Subscribe​ to EBY Underwear. Get 20% off your first order using the code ​beauty20​. Episode Highlights Charging Convenience Fees ● Don’t charge your client for the convenience fee. ● Bundle the convenience fee into the price of your services. How to Start Selling Your Product ● Figure out if people are interested in your product first. ● Start with a small stock, and then scale once you earn more. ● Keep reinvesting into your business. ● Don’t expect to pay yourself immediately. ● Start with a microloan. $100 can go a long way. About Renata and EBY Underwear ● Renata and Sofia Vergara co-founded EBY Underwear. ● Renata used her microfinance background to help women start their businesses with small loans. ● EBY Underwear does this by giving 10% of their revenue to provide microfinancing for women. Business Tricks amid COVID-19 ● Adapt to any situation. ● Anticipate needs. ● Nurture your team’s relationship. ● Connect with your subscribers. This Episode Is Brought to You by: Face Reality Skincare Get online training for acne treatment for $0! Purchase the training course for $500, and get a $500 product credit once you complete it. Follow the link below to get certified. https://pros.facerealityskincare.com/ Care/of Care/of provides you with daily vitamins to help you feel your best and support your long-term goals. Take their ​5-minute online quiz​ to get supplements tailored to your wellness goals and needs. Use our discount code ​biz50​ to get 50% off your first order. The discount is automatically applied in the link below. https://takecareof.com/p/biz50 Want to Sponsor Our Show? We accept advertising and sponsorship requests. Please email us at ​hi@beautybizbffs.com​ to get started. Support the Show ● Sign up for our FREE ​weekly workbooks​. ● Check out the Beauty Biz BFFs podcast ​show notes Support the show [http://beautybizbffs.com] (http://beautybizbffs.com)

10 nov 2020 - 49 min
episode What’s Your Definition of Success? Our perspectives on success and how you can redefine it along your journey. artwork
What’s Your Definition of Success? Our perspectives on success and how you can redefine it along your journey.

In this episode, we talk about our transition from being solo renters to brand owners. We discuss our perspectives on success and how we continuously redefine it along our journey. Episode Highlights Measuring Success ● There’s no way to measure success because everyone has their own definition of it. ● Your idea of success can change over time. ● Success can both be subjective and objective. Maintaining Success ● You need to keep elevating your business. ● Create healthy boundaries between your business and personal life. ● List and prioritize your goals. ● You decide what comes next. Burning Out and Transitioning ● Bounce back and refuel after burning out. ● Don't “crash and burn”; sometimes you won't recover from that. The Rinse-and-Repeat Process ● It involves looking for clients, providing products, adding value, and creating content. ● There’s a difference between selling a product and providing a full experience. ● Evaluate yourself in terms of where you are right now. This Episode Is Brought to You by: EyeCandy Glam Lashes EyeCandy Glam Lashes offers pre-fanned lashes that help lash artists work smarter, not harder. Follow the link below and use the discount code ​beautybiz15​ to get 15% off your first order. https://eyecandyglamlashes.com/ BetterHelp BetterHelp is the largest platform for your e-counseling needs. Get started today and enjoy 10% off your first month through the link below. The discount code ​beautybizbffs​ will be automatically applied. http://betterhelp.com/beautybizbffs HelloFresh Get fresh, pre-measured ingredients and mouthwatering seasonal recipes delivered right to your doorstep. Get $80 off your first month, including free shipping on your first box, when you use our code ​biz80​ or shop through this link. https://www.hellofresh.com/biz80 Want to Sponsor Our Show? We accept advertising and sponsorship requests. Please email us at ​hi@beautybizbffs.com​ to get started. Support the Show ● Sign up for our FREE ​weekly workbooks​. ● Check out the Beauty Biz BFFs podcast ​show notes Support the show [http://beautybizbffs.com] (http://beautybizbffs.com)

03 nov 2020 - 1 h 0 min
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