Behind the Numbers: an EMARKETER Podcast

On today’s podcast episode, we discuss how YouTube is ahead in the video streaming wars, if Netflix’s next wave of content can keep audiences’ attention, and how much these new Netflix House locations might move the needle. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Analyst, Marisa Jones, and Vice President of Content, Paul Verna. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com [http://emarketer.com/]   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com [podcast@emarketer.com]    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-netflix-future-of-living-room-entertainment-not-fast-says-youtube-behind-numbers [https://www.emarketer.com/content/podcast-netflix-future-of-living-room-entertainment-not-fast-says-youtube-behind-numbers]   © 2025 EMARKETER http://awin.com/emarketer Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer [http://awin.com/eMarketer?utm_source=emarketer&utm_medium=paid_placement&utm_campaign=august_podcast].

On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of July. Each month, our analysts Arielle Feger, Becky Schilling, and Vice President of Content and guest host, Suzy Davidkhanian (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Suzy Davidkhanian will defend their list against Senior Analyst Blake Droesch, and Principal Analyst Sky Canaves, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.   To learn more about our research and get access to PRO+ go to EMARKETER.com [http://emarketer.com/]   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com [podcast@emarketer.com]    For a transcript of this episode click here: https://www.emarketer.com/content/ [https://www.emarketer.com/content/]podcast-reimagining-retail-unofficial-most-interesting-retailers-list-july-2025   © 2025 EMARKETER   Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com [https://www.quad.com/?utm_source=emarketer&utm_medium=paid&utm_campaign=001_brand&utm_id=podcastjuly&utm_content=a&utm_vp=brand].

On today’s podcast episode, we discuss what “authentic storytelling” looks like in practice, surprising findings about the authenticity levels between print and digital, and what’s most important when it comes to a “brand’s handshake.” Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, and Vice President of Brand Marketing at Quad, Heidi Waldusky. Listen everywhere you find podcasts and watch on YouTube and Spotify.   Report link - https://www.quad.com/wp-content/uploads/2025/05/the-harris-poll-quad-the-return-of-touch-report-2025.pdf [https://www.quad.com/wp-content/uploads/2025/05/the-harris-poll-quad-the-return-of-touch-report-2025.pdf]   To learn more about our research and get access to PRO+ go to EMARKETER.com [http://EMARKETER.com]   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/]   For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com]   For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/]   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/ [https://www.emarketer.com/content/]podcast-missing-link-omnichannel-how-authentic-brand-storytelling-drives-real-connection-behind-numb     © 2025 EMARKETER   Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com [https://www.quad.com/?utm_source=emarketer&utm_medium=paid&utm_campaign=001_brand&utm_id=podcastjuly&utm_content=a&utm_vp=brand].

On today’s podcast episode, we discuss how retail media is impacting traditional search marketing, and how marketers can best leverage themselves on the wave of new retail media network platforms. Then, we break down how AI tools will affect the future of paid search advertising. Join our conversation with guest host and Director of Reports Editing, Rahul Chadha, Principal Analyst, Sarah Marzano, and Senior Analyst, Max Willens. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com [http://emarketer.com/]   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com [podcast@emarketer.com]    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-retail-media-social-changing-search-marketing [https://www.emarketer.com/content/podcast-behind-numbers-retail-media-social-changing-search-marketing]   © 2025 EMARKETER Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com [https://www.quad.com/?utm_source=emarketer&utm_medium=paid&utm_campaign=001_brand&utm_id=podcastjuly&utm_content=a&utm_vp=brand].

In this podcast episode, we discuss Amazon’s yearly discount sales drive, Prime Day, and how it morphed into a 4-day shopping spree, the number of sales revealed on each day of shopping, how other retailers responded, and what should we expect when the holiday season approaches. Listen to the discussion with Analyst and guest host, Arielle Feger, Senior Analyst Zak Stambor, and Analyst Rachel Wolff.   To learn more about our research and get access to PRO+ go to EMARKETER.com [http://emarketer.com/]   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com [podcast@emarketer.com]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-amazon-prime-day-2025-explained-trends-analysis-insights-4-day-event-reimagining-retail   © 2025 EMARKETER   Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com [https://www.quad.com/?utm_source=emarketer&utm_medium=paid&utm_campaign=001_brand&utm_id=podcastjuly&utm_content=a&utm_vp=brand].