Billion Dollar Brand with Bill Harper & Bryan Elliott

In this episode Bill and Bryan ask: Are you at the "Damn it" stage? Is your marketing stale? Can't attract new clients? Have trouble getting attention? Struggling to figure out how to be relevant? If so, we need to talk! Case studies include Starbucks vs Duncan; Denny's vs iHOP; Nike vs Tracksmith and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6 [https://forms.gle/SfYAjggd4reTGpvT6] About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH [https://www.wmharper.com/]. Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain [https://thegoodbrain.com/].  He's also an active writer with a byline on Inc. Magazine [https://www.inc.com/author/bryan-elliott] and produces a popular business podcast [https://podcasts.apple.com/us/podcast/behind-the-brand-with-bryan-elliott/id1448210537] and video [https://youtube.com/behindthebrand] series called Behind the Brand. Special Thanks to Our Sponsors! This episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested. I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway… Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there. Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery. They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out? Just go to burstcreatine.com [http://burstcreatine.com/] and order your first bag and get in the game.

In this episode Bill and Bryan ask: What is your ONE THING? Featured case studies include Sara Blakly's new brand Sneex [https://sneex.com/] vs uncomfortable shoes; Vans [https://www.vans.com/en-us] & Converse; We Feed Raw dog [https://wefeedraw.com/products] food vs Science Diet; and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6 [https://forms.gle/SfYAjggd4reTGpvT6] About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH [https://www.wmharper.com/]. Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain [https://thegoodbrain.com/].  He's also an active writer with a byline on Inc. Magazine [https://www.inc.com/author/bryan-elliott] and produces a popular business podcast [https://podcasts.apple.com/us/podcast/behind-the-brand-with-bryan-elliott/id1448210537] and video [https://youtube.com/behindthebrand] series called Behind the Brand. Special Thanks to Our Sponsors! This episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested. I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway… Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there. Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery. They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out? Just go to burstcreatine.com [http://burstcreatine.com/] and order your first bag and get in the game.  Special Thanks to our Sponsor WeWork! With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand [https://we.co/behindthebrand]

In this episode Bill and Bryan ask: Do you believe that everyone can have a sexy brand? We do! You will also learn how small business owners can get unstuck from the weeds; How Tyler Denk built an 8-figure boring business in 24 months; Disney vs. Magic Mountain--and why Magic Mountain doesn't have a brand; Morning Brew's $75M Newsletter biz; How Celsius beat Redbull and more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6 [https://forms.gle/SfYAjggd4reTGpvT6] About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH [https://www.wmharper.com/].  Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain [https://thegoodbrain.com/].  He's also an active writer with a byline on Inc. Magazine [https://www.inc.com/author/bryan-elliott] and produces a popular business podcast [https://podcasts.apple.com/us/podcast/behind-the-brand-with-bryan-elliott/id1448210537] and video [https://youtube.com/behindthebrand] series called Behind the Brand. Special Thanks to Our Sponsors! This episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested. I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway… Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there. Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery. They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out? Just go to burstcreatine.com [http://burstcreatine.com/] and order your first bag and get in the game.  Special Thanks to our Sponsor WeWork! With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand [https://we.co/behindthebrand]

In this episode we talk about personal branding during the start of what looks like our next major recession; Joe Gebbia's new company Samara; Will Nike's new killer ad save them from the death spiral? Women's rugby star takes over the Olympics and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6 [https://forms.gle/SfYAjggd4reTGpvT6] About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH [https://www.wmharper.com/].  Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain [https://thegoodbrain.com/].  He's also an active writer with a byline on Inc. Magazine [https://www.inc.com/author/bryan-elliott] and produces a popular business podcast [https://podcasts.apple.com/us/podcast/behind-the-brand-with-bryan-elliott/id1448210537] and video [https://youtube.com/behindthebrand] series called Behind the Brand. Special thanks to our sponsor Plunge [https://plunge.pxf.io/xkbrLy]! Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about: ➡️ Powerful cooling down to 37°F ➡️ Smartphone connectivity for ultimate control ➡️ Sleek exterior design The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out [https://plunge.pxf.io/xkbrLy]!  Special Thanks to our Sponsor WeWork! With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand [https://we.co/behindthebrand] Special Thanks to our Sponsor WHOOP! Use my special link [https://join.whoop.com/BehindtheBrand] and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel. WAKE UP AT THE OPTIMAL TIME Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles. MONITOR YOUR HEALTH A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics. GET MORE ACCURATE DATA 5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy valida

In this episode we talk about the branding of American politicians; How Seven Eleven stores in the U.S. might start looking more like the stores in Japan; On Running hires Zendaya to help them get to Gen Z; Now Mark Zuckerberg is a bro; The unbranding of Abercrombie & Fitch and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6 [https://forms.gle/SfYAjggd4reTGpvT6] About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH [https://www.wmharper.com/].  Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. About Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain [https://thegoodbrain.com/].  He's also an active writer with a byline on Inc. Magazine [https://www.inc.com/author/bryan-elliott] and produces a popular business podcast [https://podcasts.apple.com/us/podcast/behind-the-brand-with-bryan-elliott/id1448210537] and video [https://youtube.com/behindthebrand] series called Behind the Brand. Special thanks to our sponsor Plunge [https://plunge.pxf.io/xkbrLy]! Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about: ➡️ Powerful cooling down to 37°F ➡️ Smartphone connectivity for ultimate control ➡️ Sleek exterior design The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out [https://plunge.pxf.io/xkbrLy]!  Special Thanks to our Sponsor WeWork! With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand [https://we.co/behindthebrand] Special Thanks to our Sponsor WHOOP! Use my special link [https://join.whoop.com/BehindtheBrand] and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel. WAKE UP AT THE OPTIMAL TIME Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles. MONITOR YOUR HEALTH A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics. GET MORE ACCURATE DATA 5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy valida