Build Your Remarkable Practice for Chiropractors

117 - Why Mission-Based Chiropractors Attract More New Patients with Dr. Mary Frye

What actually makes someone magnetic in their community for nearly 40 years in practice? In this conversation, Dr. Lona sits down with Dr. Mary Frye to unpack the mindset, conviction, and communication strategies that consistently attract new patients into chiropractic care. Dr. Mary shares how screenings, doctor reports, referral systems, and simple one-on-one conversations have allowed her to continually grow her practice without relying on expensive marketing. But underneath the tactics is a much deeper theme: when chiropractors stop making practice about themselves and fully commit to telling the truth about health and healing, people respond differently, referrals grow naturally, and practice becomes far more sustainable and joyful long term. Key Highlights 02:23 – Hear why someone 39 years into practice still wakes up passionate about chiropractic and how conviction around truth and healing continues to fuel the mission. 03:25 – Discover the story that shaped an entire philosophy on chiropractic after a father lived in a back brace for 20 years before chiropractic changed his life. 06:16 – Learn why screenings remain a favorite way to attract new patients and how one-on-one conversations create stronger trust and connection. 07:03 – Understand why most people still don’t fully understand chiropractic even if they’ve seen a chiropractor before and how education changes patient commitment. 08:27 – Hear why staff are trained to “collect nos” during screenings and how removing fear of rejection improves confidence and conversions. 09:27 – Discover the types of community events preferred for screenings and why health-conscious environments like gyms create stronger opportunities for connection. 11:31 – Learn how faith, purpose, and detachment from outcomes reduce stress during patient conversations and help chiropractors communicate more authentically. 12:49 – Understand how turning one patient into an entire family under care creates exponential practice growth and why chiropractors must confidently invite families into care. 15:44 – Hear the “Four Card Friday” referral system and why planting seeds consistently creates long-term community impact. 18:48 – Discover the defining lesson learned in chiropractic school when a mentor taught that practice growth stops becoming difficult when chiropractors stop making it about themselves. 21:56 - Nadine Brunet from Success Partner Platinum Systems joins Dr. Chris to discuss the launch of Platinum Cloud, an AI-powered chiropractic software platform built to simplify workflows, reduce administrative tasks, and improve efficiency for practices. They explore agentic AI, integrated tools, seamless onboarding, and how Platinum Systems is helping chiropractors future-proof their clinics with smarter technology. Resources Mentioned For more information about Platinum please visit: https://www.platinumsystem.com/ [https://www.platinumsystem.com/]   To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]

116 - How to Build a Sustainable Chiropractic Practice Long Term with Dr. Carla LeClerc

What actually allows chiropractors to stay excited about practice 20 years in instead of burning out?  In this conversation, Dr. Lona sits down with Dr. Carla LeClerc to unpack the realities of long-term practice growth, leadership, mentorship, and building a chiropractic business that keeps evolving. Dr. Carla shares stories from opening practice, surviving major setbacks like flood damage and 2020 shutdown pressures, building a strong team, and eventually growing into a teaching clinic with associate doctors and students. The conversation repeatedly comes back to one central idea: practices continue growing when chiropractors stay playful, stay mission-driven, and continue pouring into people instead of building everything around themselves. Key Highlights 02:49 – Hear why Dr. Carla says practice becomes more fun over time and how strong team culture, shared values, and staying connected to chiropractic keep long-term practice sustainable. 04:12 – Discover how one screening conversation at CVS turned into a 20-year patient relationship and why chiropractors can never underestimate the impact of one conversation. 05:59 – Learn why Dr. Carla teaches her team to always think about “the one person” during screenings and how purpose-driven outreach creates more authentic communication. 07:21 – Understand why staying playful in practice matters more than waiting for future success milestones and how joy and energy directly affect long-term growth. 09:50 – Hear why Dr. Carla wishes she hired an associate doctor earlier and how associate growth creates more leverage, support, and durability inside a practice. 11:30 – Learn why building a practice around personality instead of systems eventually limits growth and why leadership requires building a mission bigger than yourself. 12:43 – Discover the leadership lesson Dr. Carla learned from keeping the wrong team member too long and how tolerance eventually impacts culture and momentum. 14:59 – Hear Dr. Carla share her vision for the next 20 years of practice including building a stronger teaching clinic and mentoring more chiropractors. 16:12 – Understand why chiropractic needs more students, more mentors, and more successful business owners to expand the profession and create greater community impact. 19:23 – Learn why business mentorship after chiropractic school is critical and how learning entrepreneurship inside a functioning clinic shortens the learning curve for young doctors. 22:23 - Dr. Eric sits down with Jeff Van Kampen from Success Partner Clinic Growth Accelerator to explore how chiropractic practices are using Meta ads, data tracking, and lead qualification systems to create more predictable patient growth. Jeff shares how filtration, conversion tracking, AI follow-up tools, and long-term patient nurturing are helping clinics improve lead quality, increase ROI, and scale with greater confidence and clarity.   Resources Mentioned For more information about Clinic Growth Accelerator please visit:  https://growyourclinic.com/ [https://growyourclinic.com/] To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]

115 - How to Build a Successful Broken White Line Practice with Dr. Rachel Hovey

What actually allows a chiropractic practice to keep growing without the owner doctor becoming the bottleneck? In this episode, Dr. Lona and Dr. Rachel break down the real mechanics behind building a successful broken white line practice and why more chiropractors are moving toward shared care models. They unpack the mindset shifts required to move from “my patients” to “our patients,” how to communicate associate transitions without losing trust, and why practices centered too heavily around one doctor’s personality eventually limit growth. The conversation stays practical around onboarding, patient communication, doctor flow, scheduling, and team systems, while reinforcing the bigger reality: when chiropractic becomes the center of the relationship instead of the individual doctor, practices become more scalable, adaptable, and sustainable long term. Key Highlights 01:08 – Hear why broken white line practices create more freedom for chiropractors and how vacations feel completely different when patient care continues seamlessly without the owner doctor present. 02:21 – Learn why preparing for a multi-doctor practice starts long before hiring an associate through systems, communication, and patient expectation setting. 04:08 – Discover the moment Dr. Lona realized the power of a broken white line model when the practice continued serving people successfully without her physically in the office. 05:16 – Understand why the shift from “my patients” to “our patients” is the defining mindset change required for a successful shared-care practice. 06:27 – Learn how to position associate doctors as an advantage to patients instead of a disruption by emphasizing collaboration, multiple perspectives, and continuity of care. 09:55 – See why slow onboarding creates stronger patient trust and how introducing associates gradually helps practices avoid resistance and confusion. 12:33 – Hear practical language new associates can use to enter established patient relationships gracefully while still building confidence and authority. 15:25 – Discover how broken white line practices become significantly more efficient operationally when doctors separate adjusting, reports, and patient management responsibilities. 19:17 – Understand why practices built around one doctor’s personality struggle to scale and how shifting the focus back to chiropractic creates healthier growth. 21:30 – Learn why communication systems become non-negotiable in multi-doctor clinics and how meetings, alerts, and doctor collaboration improve patient trust and retention. Resources Mentioned To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]

114 - The Future of Chiropractic According to Dr. Jack Bourla, Sherman College

What actually creates long-term impact in chiropractic: better systems or deeper conviction? In this conversation, Dr. Lona and Dr. Jack Bourla unpack why Sherman College continues to attract students who carry a strong sense of purpose into practice, and why culture inside a chiropractic school matters as much as curriculum. They discuss preserving chiropractic principles while expanding into areas like upper cervical, sports, family, and animal chiropractic, along with the responsibility chiropractors have to create demand through certainty, enthusiasm, and service. The conversation ultimately points back to one reality: when chiropractors fully understand what they do and why they do it, practices grow differently, communities respond differently, and the profession moves forward with more momentum. Key Highlights 00:57 – Hear why Dr. Jack Bourla says culture matters more than curriculum and how the feeling students experience on campus shapes the kind of chiropractor they become in practice. 03:15 – Understand the “reverence for chiropractic” Dr. Lona noticed at Sherman and why younger doctors with clarity and certainty communicate differently with patients. 04:57 – Learn how chiropractic schools create referrals through vision, not marketing when students deeply understand their role and communicate hope with conviction. 06:57 – Discover why Dr. Bourla watches the student parking lot every morning and how leadership inside a school can shape future practice leaders and community impact. 09:13 – See how Sherman is building focused specialties inside chiropractic through upper cervical, sports, family, and animal chiropractic while maintaining principled foundations. 11:24 – What happens when chiropractic care is framed as family care instead of pediatrics and how that shift changes generational retention inside practices. 15:32 – Learn why Dr. Bourla believes enthusiasm is the profession’s greatest growth strategy and how contagious certainty influences patient trust and practice growth. 18:24 – Hear Dr. Lona explain why the public may be more ready for principled chiropractic than the profession itself and why chiropractors must stop playing defense. 19:13 – Understand the difference between creating ripples versus tidal waves in practice growth and why demand for chiropractic must outpace supply for the profession to expand. 21:38 – Discover why Sherman prioritizes campus visits so heavily and how environment, culture, and alignment influence the future trajectory of a student’s career. 23:48 - Dr. Lona sits down with Dr. Brian Capra from Success Partner ClinicMind to explore how chiropractic practices are evolving beyond traditional EHR systems into fully integrated growth platforms. They discuss how AI, automation, patient communication, and practice management are transforming attraction, retention, and scalability for modern clinics. Dr. Brian also shares how ClinicMind is helping practices simplify operations, improve patient experiences, and prepare for the future of chiropractic growth through one connected platform. Resources Mentioned For more information on Sherman College, please visit: https://www.sherman.edu/ [https://www.sherman.edu/] For more information about ClinicMind please visit: https://www.clinicmind.com/ [https://www.clinicmind.com/] To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]

113 - Why Most Practice Launches Feel Harder Than They Should with Dr. Chris Grier

What if the biggest risk when launching a practice isn’t failure, but building something unstable from the start? Dr. Lona and Dr. Chris Grier break down what actually determines success early on, especially for chiropractors stepping into ownership for the first time. The conversation moves through vision, systems, and financial awareness, highlighting how easy it is to grow quickly without a solid foundation underneath. They also address the reality of the early season of practice, where effort is high and structure is often missing, and show how the right guidance and planning can shorten the path to stability and long-term success. Key Highlights 01:39 – Hear why getting help early can significantly change the trajectory of a new practice 03:11 – See how early success can happen quickly, and what needs to be in place to sustain it 04:15 – Understand why clinical skill alone is not enough, and where business understanding becomes critical 05:20 – See how growth without systems creates instability, even when things look successful on the surface 07:25 – Understand why the idea of an “easy” launch is misleading, and what the reality actually requires 09:35 – Discover how vision should guide every major decision, especially in the early stages 12:40 – Hear how different launch strategies create different pressures, depending on how they are structured 16:40 – Learn why understanding your numbers is essential, and how it impacts every financial decision in the practice 19:58 – Understand how financial structure determines whether the practice can actually sustain the mission long term 22:39 - Dr. Lona sits down with Glen David of Success Partner, Davlen Designs to reveal how practice growth is often hiding in plain sight within the walls of an existing office. Together, they unpack how strategic clinic design is less about aesthetics and more about function, flow, and efficiency that directly impact performance. Glen shares how small, data-driven adjustments across space utilization and team execution can compound into significant growth without expanding or relocating. When practices align their environment with their systems, they unlock the ability to serve more people and scale with intention. Resources Mentioned To download your copy of the Remarkable Launch Roadmap, please visit:  https://go.theremarkablepractice.com/buildpocast-ep113-launchroadmap [https://go.theremarkablepractice.com/buildpocast-ep113-launchroadmap] For more information about Davlen Design please visit: https://www.davlendesign.com/ [https://www.davlendesign.com/]  or https://trpclinicefficiency.com/ [https://trpclinicefficiency.com/] To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]