Build Your Remarkable Practice for Chiropractors

112 - The Structure Your Practice Is Missing (And Why It Matters) with Dr. Rachel Hovey

What if the thing your practice is missing isn’t more effort but structure? Dr. Lona brings Dr. Rachel Hovey back into the conversation to challenge the quiet chaos many teams are operating in, where busyness replaces clarity and ideas never translate into execution. As they unpack the role of quarterly meetings, the dialogue reveals a deeper tension between avoidance and leadership, where the outcomes most owners want are often sitting on the other side of the structure they resist. Together, they ground the conversation in real practice application, showing how vision, accountability, and team involvement, when done consistently, can shift a practice from reactive to intentional growth. Key Highlights 01:14 – Learn why presence as a leader applies to your team just as much as it does to patients, and what that looks like day to day 02:15 – Hear why most quarterly meetings feel unproductive and struggle to get real team buy-in, especially when structure is missing 02:32 – See how meetings turn into problem-solving sessions instead of building repeatable systems that actually move the practice forward 03:14 – Understand how leadership avoidance shows up when structure is missing, and how that impacts team performance 04:52 – Learn how scoring different areas of the practice creates clarity on what actually needs attention instead of guessing 05:52 – See how vision becomes the filter for what gets prioritized during planning conversations, so teams stay aligned 07:32 – Hear what a structured quarterly meeting looks like when it is run effectively, and how it creates better accountability 08:49 – Understand why good ideas don’t get implemented without clear ownership and follow-through, even with a strong team 10:58 – See how systems can break down during a busy clinic flow, and what that reveals about how they were built 14:09 – Learn why scheduling these meetings in advance is the difference between consistency and drift in your practice 15:50 - As a Success Partner, Chiro-Ads Academy brings a powerful, in-house approach to digital marketing that helps practices take control of new patient acquisition. As Dr. Eric sits down with Dr. Travis Stewart, the conversation reveals how early struggles with inconsistent agency results led to a proven system that lowers lead costs, improves conversion, and drives predictable growth through trust-based advertising and data-driven decision-making. If you are ready to create consistent, scalable growth you will want to explore how this system can transform your practice. Resources Mentioned To download your copy of the Accountability Grid and the walk-through video, please visit:  https://go.theremarkablepractice.com/buildpocast-ep112-acctgrid [https://go.theremarkablepractice.com/buildpocast-ep112-acctgrid] For more information about Chiro Ads please visit: www.makingmuvs.com/TRP [http://www.makingmuvs.com/TRP]     To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]

111 - The Standard Chiropractors Must Hold Themselves To with Dr. Gilles Lamarche

What if the biggest gap in the profession right now isn’t knowledge, but participation? Dr. Lona and Dr. Gilles Lamarche talk through what it means to contribute at a higher level, both inside your own practice and across the profession. The conversation starts with leadership and advocacy, then shifts into a personal story that brings the message into focus. Through that experience, a different standard emerges around consistency, personal responsibility, and living the same care that is recommended to patients. The result is a clear challenge—growth in the profession starts with alignment between what is said, what is done, and how consistently it is lived out. Key Highlights 01:04 – Hear why timing matters in leadership, and how this window creates a unique chance to step forward 02:14 – Understand how contribution and collaboration extend beyond your own practice, and how that shifts outcomes across the profession 05:43 – Hear how a small group of people can influence major decisions, and what that means for your level of participation 08:08 – Learn how personal experiences shape leadership perspective over time, leading into a more personal shift in the conversation 10:35 – Understand how a major diagnosis created a turning point, and why a different path was chosen despite the prognosis 15:22 – See how a gap can form between what is recommended to patients and what is actually lived out, and why that matters 20:33 – Learn how consistent, structured care led to measurable changes, reinforcing the importance of long-term commitment 22:07 – Hear how progress begins to shift expectations, opening the door to outcomes that didn’t seem possible earlier 26:01 – Understand how continued consistency impacts physiology over time, not just symptoms in the short term 31:10 – See how long-term outcomes and reflection bring the conversation full circle, reinforcing the standard expected in practice 35:39 - Dr. Chris sits down with Dr. Steve Tullius of Success Partner Waitlist Workshops to explore how practices can consistently attract the right patients by leading with education, not promotion. They break down how a proven workshop system fills rooms with high-intent patients, builds trust before the first visit, and positions doctors as specialists in solving complex, meaningful health challenges. When marketing aligns with purpose and communication builds certainty, practices don’t just grow, they attract the patients they were meant to serve. Resources Mentioned For more information about Waitlist Workshops please visit: https://waitlistworkshops.com/ [https://waitlistworkshops.com/]   To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]

110 - The AI Shift That Will Redefine Your Practice Growth with Caleb Hodges

What if AI isn’t just another tool, but something that’s already changing how patients find and choose care? Dr. Lona and Caleb Hodges unpack how quickly search behavior is shifting and why relying on traditional marketing alone may no longer be enough. The conversation moves from curiosity into application, showing how AI can help practices repurpose content, remove bottlenecks, and create more consistent visibility. At the same time, they address the hesitation many chiropractors feel and why the real advantage comes from learning how to guide and train these tools rather than using them casually. Key Highlights 01:41 – Hear why AI is becoming an area of real focus, and what’s driving that level of attention in business 02:09 – See how AI is expanding what’s possible in a practice beyond just saving time on tasks 03:03 – Understand the growing gap between practices that adopt AI early and those that delay, and what that could mean long term 04:27 – Learn how unused content can be repurposed into consistent marketing without creating everything from scratch 06:30 – Discover how treating AI like a team member changes how you delegate and get output 09:09 – Hear how patient search behavior is already shifting, and what people are actually typing in now 10:25 – Understand why AEO is emerging and how it changes how practices get found online 14:03 – See why many chiropractors resist AI at first, and what usually shifts their perspective 16:19 – Learn why AI output depends on how well it is trained, and what improves results over time 19:15 - Dr. Rachel is joined by Dr. Kendall Price of Success Partner Elevate Marketing to unpack what it really takes to turn marketing into a true growth system for modern practices. They explore how Elevate moves beyond generic campaigns by blending brand identity with proven strategies, building trust through every step of the patient journey, and optimizing for real outcomes like patient show rates, not just leads. When marketing becomes intentional, relational, and data-driven, growth shifts from unpredictable to scalable and sustainable.   Resources Mentioned For more information about Elevate Marketing please visit: https://goelevatemarketing.com/ [https://goelevatemarketing.com/]   To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]

109 - Building Patient Trust Through Presence and Connection with David Norrie

What if the reason patients do not stay has nothing to do with your systems and everything to do with your presence? Dr. Lona sits down with David Norrie to explore the tension between efficiency and human connection in practice, showing how presence is what actually builds trust and retention. Through stories about sales, parenting, and clinical flow, David highlights the risk of operating on autopilot and the impact of intentional pauses, eye contact, and tone in creating real connection. The conversation points to a simple but demanding opportunity. In a fast moving environment, staying fully engaged with each person is what ultimately keeps people choosing you. Key Highlights 03:09 – The moment where “sales” quietly shifts into something much more relational 04:07 – A subtle distinction that changes what people actually walk away remembering 04:47 – The underlying force that shapes who people choose and why they return 06:55 – A contrast between moving through the day and being fully switched on inside it 07:48 – That realization when documenting life starts replacing actually experiencing it 11:52 – Where responsibility lands when no one else is setting the tone for you 14:55 – What’s happening beneath the surface in the first few seconds of any interaction 17:48 – The shift that happens when space is created instead of filled 21:53 – How repetition quietly turns small actions into something automatic 26:54 – Dr. Chris Grier sites down with  Dr. Ray Foxworth, Success Partner, to highlight how ChiroHealthUSA helps practices operate with greater compliance and financial clarity. Built on a proven DMPO model, it enables smarter fee setting, reduces risk, improves profitability, and keeps care accessible, empowering doctors to grow confidently while serving more families. If there’s uncertainty around fees, discounts, or compliance, this conversation brings the clarity needed to move forward with confidence.   Resources Mentioned For more information about ChiroHealth USA please visit: https://www.chirohealthusa.com/ [https://www.chirohealthusa.com/] To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]

108 - Why Clarity Will Define the Future with Dr. Peter Kevorkian

There has never been a more pivotal moment for chiropractors to step forward with clarity, confidence, and conviction. In this conversation, Dr. Lona and Dr. Peter Kevorkian explore what it will take for the profession to fully rise into that opportunity, drawing from decades of clinical experience, leadership, and education. Together, they unpack the gaps between philosophy, communication, and business, while challenging chiropractors to shift their language, expand their capacity to serve, and anchor their work in long-term vitality rather than symptom-based care. The result is a grounded, forward-looking perspective on how chiropractors can lead in a changing healthcare landscape by staying aligned, adaptable, and deeply committed to the people they serve. Key Highlights 03:17 – A defining belief reframes the current moment as a unique opportunity for chiropractic 04:55 – Public awareness and shifting healthcare perceptions begin to reshape the profession’s positioning 05:53 – The conversation surfaces misalignment in how chiropractors are trained across key competencies 07:30 – Business mindset emerges as a missing layer beneath technique, philosophy, and communication 09:18 – Financial awareness and responsibility are reframed as part of personal and professional alignment 11:51 – Coaching conversations reveal how lack of metrics creates blind spots in practice performance 13:24 – Long-term retention and trust come into focus through reflections on decades of consistent care 15:27 – Capacity, volume, and efficiency challenge common assumptions about quality and connection 18:08 – The conversation culminates in redefining chiropractic through vitality, adaptability, and distinct language 22:58 - Dr. Eric DiMartino is joined by Mark Murdock of Aspen LiveWell to explore how light therapy expands chiropractic impact and revenue. They discuss class IV laser, full-body photobiomodulation, and scalable business models that generate recurring income without requiring doctor time. Light therapy accelerates healing, attracts new patients, and creates a profitable business within a practice. Resources Mentioned For more information about Aspen Laser please visit: https://aspenlivewell.com/ [https://aspenlivewell.com/] To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]