Cardinal Senior Management

Joe is back again with Cardinal Senior Management Partner Chuck Gray to discuss one of their favorite topics: How to sell in senior, the Cardinal way. They talk about their methodology, what they look for in a sales professional and wrap up with a powerful sales story in their ability to bounce back from the pandemic. Enjoy! Visit us online at www.livecardinal.com [http://www.livecardinal.com] (1:33) - Chuck’s prior career before getting into Senior (4:05) - What was life like at Holiday Retirement and what lessons did you take away when you broke off on your own? (6:16) - ‘Scoreboarding’ Salespeople (9:22) - Showtime & making sure the entire staff is involved in the sales mentality and process (13:55) - Putting our best foot forward: Tours at mealtime (17:19) - A day in the life of a Cardinal Sales rep and administrator duties (22:54) - Chuck’s view on how other companies look at their sales and marketing as compared to Cardinal (27:59) - The Pandemic’s affect on the industry and how Cardinal’s sales team stepped up to the plate (36:30) - How do we know if what we do works? (38:16) - Wrap Up Get in Touch: Joe Pohlen on Twitter/LinkedIn Twitter: www.Twitter.com/JoePohlen [http://www.Twitter.com/JoePohlen] LinkedIn: https://www.linkedin.com/in/joepohlen/ [https://www.linkedin.com/in/joepohlen/] Email Chuck at cgray@livecardinal.com [cgray@livecardinal.com] Email Joe at pohlen@livecardinal.com [pohlen@livecardinal.com] The Cardinal Senior Management Podcast is produced by Johnny Peterson & Straight Up Podcasts

Welcome to the first episode of the Cardinal Senior Management Podcast! Joe sits down with Chuck Gray to talk about Cardinal's Background: How they started, what they believe and what makes them who they are. Joe and Chuck are the two owners of Cardinal Senior Management and hope that this episodes sheds light on the organization as they continue to bring care, compassion, dignity and safety to their residents. Enjoy! Visit us online at www.livecardinal.com [http://www.livecardinal.com] (0:55) - How Chuck and Joe met and how they started Cardinal Management (3:51) - Cardinal being founded on “what not to be” (6:56) - What do you mean when you say Cardinal is a Thinking Person’s Company? (9:54) - How do you determine who is Cardinal material? (13:12) - Where Cardinal’s revenue has grown through the lens of the Real Estate they look for (23:43) - Cardinal’s open book management strategy (26:13) - Being built for the moment of Covid (27:58) - The story of the Golden Cardinal Pins (32:19) - Providing a ‘why’ to your staff (34:19) -   Wrap up Get in Touch: CGray@livecardinal.com jpohlen@livecardinal.com Cardinal Senior Management Podcast is produced by Johnny Peterson & Straight Up Podcasts