Concept to Care

Kevin Holub [https://www.linkedin.com/in/kevinholub/] is the Vice President of Product at Counterpart Health [https://www.counterparthealth.com/], a company spun out of Clover Health [https://www.cloverhealth.com/] to scale its flagship clinical decision support platform, Clover Assistant. With a background in product leadership, data, and clinical systems, Kevin has spent the last six years driving outcomes at the intersection of technology, value-based care, and primary care transformation. At Counterpart, he’s helping risk-bearing providers and payers harness proven tools to detect chronic disease earlier, improve quality scores, and reduce medical costs—while designing product teams that are empowered, outcome-driven, and ready to navigate the realities of healthcare complexity. In our conversation, Kevin shares his insights on: * From Internal Tool to Scalable Business: How Clover Assistant became the foundation for Counterpart Health, enabling risk-bearing organizations to scale physician-support technology beyond a single health plan. * Building an Empowered Product Org: Lessons from Clover’s shift away from feature factory culture and how product teams earn autonomy through evidence and outcomes. * Balancing Long-Term ROI in Healthcare: How Kevin uses frameworks like McKinsey’s Three Horizons to prioritize in an environment where impact often takes years to show up on a P&L. * Growing Through Compounded Context: Why staying in one organization for the long haul can be the greatest accelerant for product leadership growth. * Getting Unstuck in a Feature Factory: Practical, high-leverage tactics for PMs trying to bring experimentation and autonomy into top-down orgs. * AI and the Future of Product Management: Kevin’s take on how generative AI is shifting the role of the PM—and how his team is organizing around short-term impact and long-term disruption. * What’s Next for Counterpart: Why Counterpart is leaning into flexible partnerships, customer learning, and clinical reach to serve providers across diverse care settings. In this latest episode of Concept to Care [https://www.linkedin.com/company/concept-to-care/], we had an engaging conversation with Kevin Holub [https://www.linkedin.com/in/kevinholub/], Vice President of Product at Counterpart Health [https://www.counterparthealth.com/], a company bringing Clover Health’s proven clinical technology to providers and payers nationwide. Kevin shared deep insights into his journey scaling a product inside a Medicare Advantage plan, the evolution of empowered product teams in healthcare, how to prioritize when impact is delayed, and what it takes to grow as a strategic product leader in a complex, outcomes-driven environment. — Where to find Kevin Holub * LinkedIn: https://www.linkedin.com/in/kevinholub/ [https://www.linkedin.com/in/kevinholub/] * email: kevin.holub@cloverhealth.com [http://cloverhealth.com/] * Counterpart Health: https://www.counterparthealth.com/ [https://www.counterparthealth.com/] — Where to find Angela and Omar: * Angela Suthrave * LinkedIn: https://www.linkedin.com/in/angela-suthrave/ [https://www.linkedin.com/in/angela-suthrave/] * X: https://twitter.com/ASuthrave [https://twitter.com/ASuthrave] * email: angela@concepttocare.com [angela@concepttocare.com] * Omar Mousa * LinkedIn: https://www.linkedin.com/in/omarmousa/ [https://www.linkedin.com/in/omarmousa/] * X: https://twitter.com/OmarMHealth [https://twitter.com/OmarMHealth] * email: omar@concepttocare.com [omar@concepttocare.com] — Referenced: * Counterpart Health: https://www.counterparthealth.com/ [https://www.counterparthealth.com/] * Clover Health: https://www.cloverhealth.com/ [https://www.cloverhealth.com/] * Clover Assistant: https://www.cloverassistant.com/ [https://www.cloverassistant.com/] * McKinsey’s Three Horizons Framework: https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/enduring-ideas-the-three-horizons-of-growth [https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/enduring-ideas-the-three-horizons-of-growth] * LNO Framework Explained By Shreyas Doshi: https://www.dualoop.com/blog/shreyas-doshi-the-lno-effectiveness-framework [https://www.dualoop.com/blog/shreyas-doshi-the-lno-effectiveness-framework] * Value-Based Care (VBC): https://www.cms.gov/priorities/innovation/key-concepts/value-based-care [https://www.cms.gov/priorities/innovation/key-concepts/value-based-care] * Medicare Advantage (MA): https://medicareadvocacy.org/medicare-info/medicare-advantage/ [https://medicareadvocacy.org/medicare-info/medicare-advantage/] * HEDIS Measures: https://www.ncqa.org/hedis/ [https://www.ncqa.org/hedis/] * STAR Ratings: https://www.ncoa.org/article/medicare-star-ratings/ [https://www.ncoa.org/article/medicare-star-ratings/] * Medical Cost Ratio (MCR): https://www.investopedia.com/terms/m/medical-cost-ratio.asp [https://www.investopedia.com/terms/m/medical-cost-ratio.asp] * Total Cost of Care (TCOC): https://www.cms.gov/priorities/innovation/key-concepts/total-cost-care-and-hospital-global-budgets [https://www.cms.gov/priorities/innovation/key-concepts/total-cost-care-and-hospital-global-budgets] * ICHRA (Individual Coverage HRA): https://www.healthcare.gov/job-based-help/ichra/ [https://www.healthcare.gov/job-based-help/ichra/] * Clinical Decision Support (CDS): https://www.healthit.gov/topic/safety/clinical-decision-support [https://www.healthit.gov/topic/safety/clinical-decision-support] * Arc Browser: https://arc.net/ [https://arc.net/] * Mode Analytics: https://mode.com/ [https://mode.com/] — Check out our website: https://www.concepttocare.com [https://www.concepttocare.com] Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-19-kevin-holub [https://concepttocare.substack.com/p/episode-19-kevin-holub]

Vivian DeWoskin is the Chief Commercial Officer and Head of Strategy [https://www.linkedin.com/in/viviandewoskin/] at Faro Health [https://farohealth.com/], a company on a mission to transform clinical trial design through intelligent, structured software. With a career spanning consulting, digital health startups, and enterprise commercialization, Vivian brings deep expertise in go-to-market strategy, team building, and customer development. At Faro, she’s driving cross-functional execution at the intersection of AI, clinical research, and scalable infrastructure—helping bring life-saving therapies to patients faster by making trials more efficient, inclusive, and patient-centric. In our conversation, Vivian shares his insights on: * Faro’s Mission and Market Fit: How Faro Health is reinventing clinical trial design by digitizing and structuring protocols to reduce burden, improve quality, and accelerate research. * The Role of a Chief Commercial Officer & Head of Strategy: What this cross-functional leadership role entails, why startups need it, and how to grow into it. * Strategy vs. Tactics in Startups: Why the distinction matters, how to avoid common pitfalls, and how great leaders use second-order thinking to stay aligned. * Pricing Strategy from First Principles: How Vivian and the Faro team approached pricing to align incentives, drive value, and adapt to market feedback. * Strategic Flexibility with Real Options: How forward-looking companies avoid premature lock-in and keep multiple viable paths open. * Operationalizing Strategy with OKRs: A practical look at how Faro sets, cascades, and evolves organizational priorities without getting bogged down in process. * Achieving and Sustaining Product-Market Fit: How to recognize PMF, stay close to customer signals, and avoid complacency once it’s in place. * Career Growth and Leadership Advice: Vivian’s take on following curiosity, making your career narrative coherent, and owning your choices. In this latest episode of Concept to Care [https://www.linkedin.com/company/concept-to-care/], we had an engaging conversation with Vivian DeWoskin, Chief Commercial Officer and Head of Strategy [https://www.linkedin.com/in/viviandewoskin/] at Faro Health [https://farohealth.com/], a startup revolutionizing clinical trial design through AI-powered solutions. Vivian provided deep insights into her experiences in health tech, the nuances of effective strategic thinking, how to identify and sustain product-market fit, and shared practical advice for building successful cross-functional organizations. — Where to find Vivian DeWoskin * LinkedIn: https://www.linkedin.com/in/viviandewoskin/ [https://www.linkedin.com/in/viviandewoskin/] * email: vivian.dewoskin@farohealth.com [http://farohealth.com/] * Faro Health: https://farohealth.com/ [https://farohealth.com/] — Where to find Angela and Omar: * Angela Suthrave * LinkedIn: https://www.linkedin.com/in/angela-suthrave/ [https://www.linkedin.com/in/angela-suthrave/] * X: https://twitter.com/ASuthrave [https://twitter.com/ASuthrave] * email: angela@concepttocare.com [angela@concepttocare.com] * Omar Mousa * LinkedIn: https://www.linkedin.com/in/omarmousa/ [https://www.linkedin.com/in/omarmousa/] * X: https://twitter.com/OmarMHealth [https://twitter.com/OmarMHealth] * email: omar@concepttocare.com [omar@concepttocare.com] — Referenced: * Faro Health: https://farohealth.com/ [https://farohealth.com/] * Faro Study Designer: https://farohealth.com/study-designer/ [https://farohealth.com/study-designer/] * Strategy vs. Tactics: https://nulab.com/learn/strategy-and-planning/strategy-vs-tactics/ [https://nulab.com/learn/strategy-and-planning/strategy-vs-tactics/] * The Chief Commercial Officer Explained: https://www.revenue.io/inside-sales-glossary/what-is-a-chief-commercial-officer-cco [https://www.revenue.io/inside-sales-glossary/what-is-a-chief-commercial-officer-cco] * The Chief Strategy Officer Explained: https://www.techtarget.com/searchcio/definition/Chief-Strategy-Officer-CSO [https://www.techtarget.com/searchcio/definition/Chief-Strategy-Officer-CSO] * What/How to do tiered pricing strategy: https://stripe.com/resources/more/tiered-pricing-101-a-guide-for-a-strategic-approach [https://stripe.com/resources/more/tiered-pricing-101-a-guide-for-a-strategic-approach] * What is Second Order Thinking: https://fs.blog/second-order-thinking/ [https://fs.blog/second-order-thinking/] * What is a “Real Option”: https://www.investopedia.com/terms/r/realoption.asp [https://www.investopedia.com/terms/r/realoption.asp] * Canvas Business Model: https://www.strategyzer.com/library/the-business-model-canvas [https://www.strategyzer.com/library/the-business-model-canvas] * The Invincible Company: https://www.strategyzer.com/library/the-invincible-company [https://www.strategyzer.com/library/the-invincible-company] — Check out our website: https://www.concepttocare.com [https://www.concepttocare.com] Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-18-vivian-dewoskin [https://concepttocare.substack.com/p/episode-18-vivian-dewoskin]

Simon Hayhurst [https://www.linkedin.com/in/srhayhurst/] is the Chief Product Officer at Virta Health [https://www.virtahealth.com/], a company on a mission to reverse Type 2 diabetes and improve metabolic health for millions. With a deep background in product strategy and a passion for tackling one of healthcare’s most pressing challenges, Simon has played a key role in scaling Virta’s innovative care model. At the intersection of technology, behavior change, and clinical excellence, Virta is reshaping what’s possible in chronic disease management. In our conversation, Simon shares his insights on: * The Virta Mission and Founding Story: How a personal health journey inspired a company to tackle metabolic disease at scale. * The Evolution of Virta’s Go-to-Market Strategy: Lessons from clinical validation, early patient success, and building payer relationships. * Leveraging Technology for Personalized Care: How Virta combines human coaching and AI to deliver scalable, high-quality care. * Frameworks for Product Success: Simon’s “three-legged stool” approach to balancing patient value, payer ROI, and operational efficiency. * Doing Unscalable Things First: Why starting small is key to learning, building empathy, and refining workflows. * Planning with Now-Next-Later: A simple, flexible framework for focused product strategy in dynamic environments. * The Power of Retrospectives: How continuous improvement drives sustainable growth and team empowerment. * AI and the Future of Member Experience: The role of AI in scaling personalized, proactive, and efficient healthcare delivery. In this episode of Concept to Care [https://www.linkedin.com/company/concept-to-care/?viewAsMember=true], Simon provides a fascinating look into how Virta Health is leading the charge against Type 2 diabetes and redefining health tech success. His insights into product strategy, scaling care, and leveraging AI offer actionable lessons for health tech leaders, operators, and entrepreneurs. — Where to find Simon Hayhurst * LinkedIn: https://www.linkedin.com/in/srhayhurst/ [https://www.linkedin.com/in/srhayhurst/] * email: simon.hayhurst@virthealth.com [simon.hayhurst@virthealth.com] * Virta Health: https://www.virtahealth.com/ [https://www.virtahealth.com/] — Where to find Angela and Omar: * Angela Suthrave * LinkedIn: https://www.linkedin.com/in/angela-suthrave/ [https://www.linkedin.com/in/angela-suthrave/] * X: https://twitter.com/ASuthrave [https://twitter.com/ASuthrave] * email: angela@concepttocare.com [angela@concepttocare.com] * Omar Mousa * LinkedIn: https://www.linkedin.com/in/omarmousa/ [https://www.linkedin.com/in/omarmousa/] * X: https://twitter.com/OmarMHealth [https://twitter.com/OmarMHealth] * email: omar@concepttocare.com [omar@concepttocare.com] — Referenced: * Virta Health: https://www.virtahealth.com/ [https://www.virtahealth.com/] * Virta Health Announces Record and Accelerating Growth at a Scale of More Than $100M in Annualized Revenue, Driven by Sustainable Weight Loss and GLP-1 Solutions: https://www.businesswire.com/news/home/20250110748668/en/Virta-Health-Announces-Record-and-Accelerating-Growth-at-a-Scale-of-More-Than-100M-in-Annualized-Revenue-Driven-by-Sustainable-Weight-Loss-and-GLP-1-Solutions [https://www.businesswire.com/news/home/20250110748668/en/Virta-Health-Announces-Record-and-Accelerating-Growth-at-a-Scale-of-More-Than-100M-in-Annualized-Revenue-Driven-by-Sustainable-Weight-Loss-and-GLP-1-Solutions] * CNBC Coverage, High cost of weight loss drugs drives employers to require nutrition counseling, in boost for startups: https://www.cnbc.com/2025/01/10/high-cost-weight-loss-drugs-boost-nutrition-counseling.html [https://www.cnbc.com/2025/01/10/high-cost-weight-loss-drugs-boost-nutrition-counseling.html] * Virta Health CEO, Sami Inkinen: https://www.linkedin.com/in/samiinkinen [https://www.linkedin.com/in/samiinkinen] * Virta Health’s clinical protocol: https://www.virtahealth.com/how-it-works [https://www.virtahealth.com/how-it-works] * Virta Health Research Center: https://www.virtahealth.com/research [https://www.virtahealth.com/research] * Reversing Type 2 Diabetes: An Evidence-Based Guide: https://www.virtahealth.com/reversediabetes [https://www.virtahealth.com/reversediabetes] * Peterson Health Technology Institute: https://phti.org/ [https://phti.org/] * Digital Diabetes Management Solutions: https://phti.org/assessment/digital-diabetes-management-tools/ [https://phti.org/assessment/digital-diabetes-management-tools/] * Now, Next, Later Framework: https://www.launchnotes.com/blog/the-now-next-and-later-roadmap-a-comprehensive-guide-for-planning-ahead [https://www.launchnotes.com/blog/the-now-next-and-later-roadmap-a-comprehensive-guide-for-planning-ahead] * Simon mentioned that after 1 month of being at Virta Health, he has most people at the company internalizing this quote, “we can do anything, but we can’t do everything”. Here is an article the capture why this sentiment matters: https://jpattonassociates.com/tension/ [https://jpattonassociates.com/tension/] * Learn more about the absolute MVP: https://leanstartup.co/resources/articles/what-is-an-mvp/ [https://leanstartup.co/resources/articles/what-is-an-mvp/] * Paul Graham’s famous post, “do things that don’t scale”: https://paulgraham.com/ds.html [https://paulgraham.com/ds.html] * Eric Ries, The Lean Start-up: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 [https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898] * The art of retrospectives: https://www.linkedin.com/pulse/art-retrospective-erica-zendell/ [https://www.linkedin.com/pulse/art-retrospective-erica-zendell/] * How to go from Engineer to Product Manager: https://www.mindtheproduct.com/how-i-moved-from-engineering-into-product-management/ [https://www.mindtheproduct.com/how-i-moved-from-engineering-into-product-management/] * How to go from Data Scientist to Product Manager: https://www.linkedin.com/pulse/mindset-shifts-move-from-data-scientist-become-product-apoorva-jadhav/ [https://www.linkedin.com/pulse/mindset-shifts-move-from-data-scientist-become-product-apoorva-jadhav/] — Check out our website: https://www.concepttocare.com [https://www.concepttocare.com] Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-17-simon-hayhurst [https://concepttocare.substack.com/p/episode-17-simon-hayhurst]

Reshma Khilnani [https://www.linkedin.com/in/reshmakhilnani/] is the Co-founder and CEO of Medplum [https://www.medplum.com/], an open-source healthcare developer platform that helps build, test, and deliver healthcare products and services. With a background in big tech and a passion for solving healthcare’s most complex challenges, Reshma is at the forefront of driving innovation in the industry. Her work with Medplum spans empowering developers, advancing interoperability, and supporting the next generation of healthcare delivery models. In our conversation, Reshma shares her insights on: * The Origin and Vision of Medplum: Reshma shares how her experiences in building healthcare applications inspired a platform to reduce redundancy, incorporate lessons learned, and enable scalable developer solutions. * Challenges with Traditional EMRs: She highlights the limitations of legacy EMRs, such as feature bloat, poor modularity, and rigid designs, and how Medplum reimagines these systems with modern workflows. * The Power of Headless and Open-Source Architecture: Reshma explains how headless systems drive modularity and adaptability while open-source fosters transparency, collaboration, and cost efficiency. * Engineering-Led Product Development: Medplum thrives without formal product managers, relying on customer feedback, developer collaboration, and iterative design to solve real-world problems. * Go-to-Market Strategies for Open-Source Platforms: Reshma describes how Medplum targets developers, drives grassroots adoption, and converts users to enterprise clients with compliance tools and premium features. * The Role of Messaging and Tasking: Reshma underscores how messaging and tasking enable real-time collaboration, proactive task management, and integration into healthcare workflows. * Lessons from Building Zero-to-One: She reflects on challenges like navigating healthcare regulations, improving interoperability with FHIR, and addressing the health tech talent gap. * Opportunities for Health Tech Innovation: Reshma identifies key opportunities like reducing administrative burdens, advancing interoperability, empowering developers, and enabling virtual and hybrid care models. In this episode of Concept to Care [https://concepttocare.substack.com/], Reshma provides a compelling look into how Medplum is shaping the future of healthcare technology. Her insights into product development, architectural design, and health tech innovation offer valuable lessons for developers, healthcare leaders, and entrepreneurs looking to make an impact in the industry. — Where to find Reshma Khilnani * LinkedIn: https://www.linkedin.com/in/reshmakhilnani/ [https://www.linkedin.com/in/reshmakhilnani/] * email: reshma@medplum.com [http://medplum.com/] * Medplum: https://www.medplum.com/ [https://www.medplum.com/] — Where to find Angela and Omar: * Angela Suthrave * LinkedIn: https://www.linkedin.com/in/angela-suthrave/ [https://www.linkedin.com/in/angela-suthrave/] * X: https://twitter.com/ASuthrave [https://twitter.com/ASuthrave] * email: angela@concepttocare.com [angela@concepttocare.com] * Omar Mousa * LinkedIn: https://www.linkedin.com/in/omarmousa/ [https://www.linkedin.com/in/omarmousa/] * X: https://twitter.com/OmarMHealth [https://twitter.com/OmarMHealth] * email: omar@concepttocare.com [omar@concepttocare.com] — Referenced: * Medplum: https://www.medplum.com/ [https://www.medplum.com/] * Medplum Documentation: https://www.medplum.com/docs [https://www.medplum.com/docs] * Medplum on Youtube: https://www.youtube.com/@medplum [https://www.youtube.com/@medplum] * Medplum Case Studies: https://www.medplum.com/case-studies [https://www.medplum.com/case-studies] * Medplum Github: https://github.com/medplum/medplum [https://github.com/medplum/medplum] * Medplum Discord Community: https://discord.com/invite/medplum [https://discord.com/invite/medplum] * How to contribute to Medplum: https://www.medplum.com/docs/contributing [https://www.medplum.com/docs/contributing] * What is Open Source: https://opensource.com/resources/what-open-source [https://opensource.com/resources/what-open-source] * What is Headless Architecture: https://alokai.com/blog/headless-architecture [https://alokai.com/blog/headless-architecture] * Nikhil Krishnan giving Palantir credit: https://x.com/nikillinit/status/1859061406273765387 [https://x.com/nikillinit/status/1859061406273765387] * Other Opensource Companies that Medplum is taking cues from: * Databricks: https://www.databricks.com/ [https://www.databricks.com/] * Atlassian: https://www.atlassian.com/ [https://www.atlassian.com/] * PostHog: https://posthog.com/ [https://posthog.com/] * Supabase: https://supabase.com/ [https://supabase.com/] * Some accredited certifications and organization bodies: * What is HIPAA: https://www.cdc.gov/phlp/php/resources/health-insurance-portability-and-accountability-act-of-1996-hipaa.html [https://www.cdc.gov/phlp/php/resources/health-insurance-portability-and-accountability-act-of-1996-hipaa.html] * What is SOCII: https://www.vanta.com/collection/soc-2/what-is-soc-2 [https://www.vanta.com/collection/soc-2/what-is-soc-2] * What is the ONC Certification: https://www.healthit.gov/topic/certification-ehrs/about-onc-health-it-certification-program [https://www.healthit.gov/topic/certification-ehrs/about-onc-health-it-certification-program] * Who is NCQA: https://www.ncqa.org/about-ncqa/ [https://www.ncqa.org/about-ncqa/] * Healthcare Data Standards * What is HL7V2: https://v2.hl7.org/conformance/HL7v2_Conformance_Methodology_R1_O1_Ballot_Revised_D9_-_September_2019_Introduction.html [https://v2.hl7.org/conformance/HL7v2_Conformance_Methodology_R1_O1_Ballot_Revised_D9_-_September_2019_Introduction.html] * What is FHIR: https://www.healthit.gov/sites/default/files/2019-08/ONCFHIRFSWhatIsFHIR.pdf [https://www.healthit.gov/sites/default/files/2019-08/ONCFHIRFSWhatIsFHIR.pdf] * What is DICOM: https://www.dicomstandard.org/about [https://www.dicomstandard.org/about] * What is LOINC: https://loinc.org/get-started/what-loinc-is/ [https://loinc.org/get-started/what-loinc-is/] * What is SNOMED CT: https://www.snomed.org/what-is-snomed-ct [https://www.snomed.org/what-is-snomed-ct] * GraphQL vs Rest APIs: https://www.medplum.com/blog/graphql-vs-rest [https://www.medplum.com/blog/graphql-vs-rest] * What is composability: https://www.medplum.com/blog/composability-medplum [https://www.medplum.com/blog/composability-medplum] * Sid Sijibrandij, Founder of GitLabs on why companies should have a handbook: https://mocharymethod.org/mochary-method-ep-12/ [https://mocharymethod.org/mochary-method-ep-12/] * GitLabs Handbook: https://handbook.gitlab.com/ [https://handbook.gitlab.com/] * Reshma uses Claude to help code and use as a sounding board or thought buddy: https://claude.ai/ [https://claude.ai/] — Check out our website: https://www.concepttocare.com [https://www.concepttocare.com] Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-16-reshma-khilnani [https://concepttocare.substack.com/p/episode-16-reshma-khilnani]

Ian Chiang [https://www.linkedin.com/in/ian-chiang-mba/] is a Partner at Flare Capital Partners [https://www.flarecapital.com/], a leading venture capital firm focused on early-stage healthcare technology and services companies. With extensive experience in digital health, Ian has been instrumental in guiding startups that are shaping the future of healthcare. His work with Flare Capital spans across AI, value-based care, and innovative specialty care models that aim to improve outcomes and reduce costs. In our conversation, Ian shares his insights on: * Current Health Tech Landscape: Ian discusses why this is a pivotal time for digital health, fueled by generative AI and the move towards sustainable healthcare solutions. * Generative AI and Scaling Specialty Care: Ian highlights how AI streamlines operations, improves documentation, and expands specialty care access in fields like oncology and cardiology, creating scalable, cost-effective care models. * Successful Startup Pitches and Cultural Alignment: Key elements Ian values in pitches include clarity, scalability, and profitability. He also stresses the importance of early cultural alignment between founders and investors to avoid tension. * Product-Market Fit: Ian offers advice on how startups can validate market demand, gather feedback, and use metrics to demonstrate strong product-market fit. * Advice for Product Managers: Ian provides guidance for PMs joining startups, emphasizing mission alignment, adaptability, and understanding company growth via the cap table. * Investment Principles: Ian’s criteria focus on long-term value, customer fit, operational efficiency, and team adaptability. * Transitioning to Venture Capital: Ian shares tips for PMs entering VC, including shifting from control to influence, recognizing patterns, and building a two-way learning relationship with founders. In this episode of Concept to Care [https://concepttocare.substack.com/], Ian provides a comprehensive view into the venture capital perspective on healthcare innovation. His insights on product-market fit, cultural alignment with investors, and the evolving role of AI in healthcare are invaluable for founders, product managers, and healthcare leaders looking to drive impactful change in the industry. — Where to find Ian Chiang: * LinkedIn: https://www.linkedin.com/in/ian-chiang-mba/ [https://www.linkedin.com/in/ian-chiang-mba/] * email: ian@flarecapital.com [http://flarecapital.com/] * Flare Capital Partners: https://www.flarecapital.com/ [https://www.flarecapital.com/] — Where to find Angela and Omar: * Angela Suthrave * LinkedIn: https://www.linkedin.com/in/angela-suthrave/ [https://www.linkedin.com/in/angela-suthrave/] * X: https://twitter.com/ASuthrave [https://twitter.com/ASuthrave] * email: angela@concepttocare.com [angela@concepttocare.com] * Omar Mousa * LinkedIn: https://www.linkedin.com/in/omarmousa/ [https://www.linkedin.com/in/omarmousa/] * X: https://twitter.com/OmarMHealth [https://twitter.com/OmarMHealth] * email: omar@concepttocare.com [omar@concepttocare.com] — Referenced: * Flare Capital Partners: https://www.flarecapital.com/ [https://www.flarecapital.com/] * Cigna CareAllies: https://www.careallies.com/ [https://www.careallies.com/] * Flare Capital Expert Roundtable Series #10: Generative AI: Hype or Here to Stay?: https://www.flarecapital.com/insight/flare-capital-partners-expert-roundtable-series-generative-ai-hype-or-here-to-stay [https://www.flarecapital.com/insight/flare-capital-partners-expert-roundtable-series-generative-ai-hype-or-here-to-stay] * Advancing clinical decision support: The role of artificial intelligence across six domains: https://www.sciencedirect.com/science/article/pii/S2666990024000090 [https://www.sciencedirect.com/science/article/pii/S2666990024000090] * What is the magic number: https://www.scalevp.com/insights/from-0-to-1m-the-magic-number/ [https://www.scalevp.com/insights/from-0-to-1m-the-magic-number/] * The physician we wish we can clone, Dr. Angela Fitch: https://www.flarecapital.com/people/angela-fitch-md [https://www.flarecapital.com/people/angela-fitch-md] * Best practices for crafting a seed round pitch deck: https://visible.vc/blog/seed-round-pitch-deck/ [https://visible.vc/blog/seed-round-pitch-deck/] * Term sheet 101: https://www.rho.co/blog/term-sheet [https://www.rho.co/blog/term-sheet] * Ian’s favorite frameworks: * Jobs-to-be-done framework: https://www.christenseninstitute.org/theory/jobs-to-be-done/ [https://www.christenseninstitute.org/theory/jobs-to-be-done/] * Nonconsumption is your fiercest competition—and it’s winning: https://www.christenseninstitute.org/blog/non-consumption-is-your-fiercest-competition-and-its-winning/ [https://www.christenseninstitute.org/blog/non-consumption-is-your-fiercest-competition-and-its-winning/] * Disruptive Innovation Theory: https://www.christenseninstitute.org/theory/disruptive-innovation/#:~:text=Definition,upmarket%2C eventually displacing established competitors [https://www.christenseninstitute.org/theory/disruptive-innovation/#:~:text=Definition,upmarket%2C%20eventually%20displacing%20established%20competitors]. * The innovators dilemma: https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244 [https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244] * The innovators solution: https://www.amazon.com/Innovators-Solution-Creating-Sustaining-Successful/dp/1422196577 [https://www.amazon.com/Innovators-Solution-Creating-Sustaining-Successful/dp/1422196577] * What is value based care: https://www.cms.gov/priorities/innovation/key-concepts/value-based-care [https://www.cms.gov/priorities/innovation/key-concepts/value-based-care] * What is the Quadruple Aim: https://www.strategiesforqualitycare.com/quadruple-aim [https://www.strategiesforqualitycare.com/quadruple-aim] * What is the Quintuple Aim: https://www.chesshealthsolutions.com/2023/08/01/the-quintuple-aim-what-is-it-and-why-does-it-matter/#:~:text=The Quintuple Aim is an,system to establish health equity [https://www.chesshealthsolutions.com/2023/08/01/the-quintuple-aim-what-is-it-and-why-does-it-matter/#:~:text=The%20Quintuple%20Aim%20is%20an,system%20to%20establish%20health%20equity]. — Check out our website: https://www.concepttocare.com [https://www.concepttocare.com] Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-15-ian-chiang [https://concepttocare.substack.com/p/episode-15-ian-chiang]