776. Responsible Business Leadership: Ben Fischer on Marketing, Accountability, and Turning Experience into Positive Influence
In this episode of Daily Influence, host Gregg-Brooke Koleno sits down with Ben Fischer, Founder and CEO of ZivZo Marketing Group, to explore what decades of entrepreneurship can teach business owners about leadership, accountability, marketing, and responsible influence.
With more than four decades of hands-on experience across restaurants, franchising, real estate, consulting, marketing, advertising, and video production, Ben shares practical lessons from building, operating, exiting, failing, adjusting, and rebuilding businesses across multiple industries. His perspective is grounded in real-world execution, not theory.
Throughout the conversation, Ben discusses why transparency and accountability are essential responsibilities for business owners, especially when employees, vendors, customers, and families depend on their decisions. He also explains why responsible marketing requires more than persuasion. Businesses must be able to deliver what they promise, support their messaging with operational strength, and avoid campaigns that create expectations they cannot meet.
Ben shares insights on helping business owners clarify their message, declutter scattered ideas, build stronger offers, and turn vision into disciplined execution. He also reflects on difficult business lessons, including how an unexpected crisis in a bakery manufacturing business led to a more profitable operating model through outsourcing and strategic pivoting.
Listeners will hear practical advice on earning respect as a leader, staying level-headed through success and setbacks, asking for help, listening to guidance, and using influence with greater intention.
This episode is a valuable listen for entrepreneurs, business owners, leaders, marketers, and community builders who want to strengthen their business strategy while leading with accountability, clarity, and positive influence.
To connect with Ben Fischer, Founder and CEO of ZivZo Marketing Group:
Email: ben@zivzo.com
Phone: 833-948-9663, extension 700
Website: https://zivzo.com
Ben welcomes conversations with business owners, entrepreneurs, and leaders who have questions or are looking for guidance as they grow and strengthen their businesses.
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