Deconstructor of Fun

Get the AppsFlyer Creative Report: https://shorturl.at/Mjaiz The crew jumps into a galaxy of transmedia takes with May the Fourth and how IPs stretch across games, shows, and beyond—sometimes elegantly, sometimes painfully. We dissect the long-awaited GTA 6 trailer and release window, then shift gears into Dream Games’ latest raise and what it says about Turkey’s still-thriving gaming ecosystem. The team breaks down Super League’s acquisition of Super Social and digs into Roblox’s beast-mode growth metrics and smart (if aggressive) pricing strategies. There’s love for Expedition 33, curiosity around Overwatch’s new stadium mode, and a sharp look at the Epic vs. Apple legal saga—culminating in a bold discussion on the future of app store economics and a tip of the hat to the ever-controversial Tim Sweeney. 02:13 May the Fourth and Transmedia 18:18 GTA 6 Trailer and Release Date 23:03 Dream Games Investment and Turkey's Gaming Ecosystem 32:35 Super League Acquires Super Social 34:13 Roblox's Impressive Growth Metrics 39:08 Roblox's Pricing Strategies 43:43 Expedition 33's Success Story 47:07 Overwatch's New Stadium Mode 50:43 Epic Games vs. Apple: The Legal Battle 55:57 The Future of App Store Economics 01:09:31 Thank You, Tim Sweeney

🚨 Deconstructor of Fun Exclusive — We’re releasing the UNCUT version of our legendary interview with Javier Ferreira, co-CEO of Scopely. This is the twice-as-long version only a handful of insiders have ever heard before. In this rare, candid, and *fully unfiltered* conversation, Javier breaks down Scopely’s transformation from a $12M startup to a $3B+ revenue machine. Why *Monopoly GO!* succeeded where so many IP-based games fail. How Scopely builds “learning machines,” not just game teams, and the secrets to long-term conviction, even in the face of failure If you want the real story behind the game industry’s biggest hit — and how Scopely is building the definitive free-to-play company — this is the one to watch. 01:11 The Role of a CEO in Company Success 07:06 Company Culture and Learning 19:54 Challenges and Successes with IP Partnerships 29:30 The Process of Game Development 38:37 The Role of Intervention in Product Strategy 40:45 The Responsibilities of a GM 49:47 The Impact of the Savvy Acquisition 01:04:31 Advice for Laid-Off Game Developers 01:10:08 Exciting Future Prospects in the Gaming Industry

In this emergency podcast episode, Mishka Katkoff and Maor Sason [https://www.linkedin.com/in/maor-sason/], CEO and co-founder of AppCharge [https://www.appcharge.com/], discuss the implications of the recent Epic vs. Apple ruling, which allows developers to link to external payment methods. They explore the potential benefits for small to medium-sized studios, the strategies larger publishers can adopt, and the importance of building customer relationships through loyalty programs. The conversation emphasizes the need for developers to act quickly and adapt to the changing landscape of mobile gaming and payment methods. 00:00 Introduction to the Emergency Podcast 05:41 The Impact of the Epic vs. Apple Ruling 12:35 Strategies for Developers Post-Ruling 19:39 Long-Term Considerations for Developers 27:41 Building Customer Relationships and Loyalty Programs

We start where we ended last week: the $50M Royal Match campaign and the issue of overspending. Then it's all about Discord’s new CEO and how that signals a potential pivot toward enterprise, ending the platform’s gaming-first DNA. Then, the crew covers NetEase’s sudden executive shakeup and the surprising Delta Force vs. Call of Duty Mobile battle before unpacking Blizzard’s Nexon partnership in Korea. We cap it off with an explanation on why VCs are suddenly frothing over AI in gaming. 02:39 MAU Event and Fireside Chat 04:15 Royal Match Campaign Follow-up 19:53 Discord's New CEO and Future 29:26 NetEase Executive Departures 33:19 AI in Gaming Venture Capital 37:12 Delta Force vs. Call of Duty Mobile 41:08 Blizzard's Publishing Strategy: Nexon Partnership 46:34 The Impact of Distribution Duopoly on Gaming 53:35 The Future of Game Distribution and Innovation 01:02:55 Web Shops and the Changing Revenue Landscape

Alexei Chemenda, CEO and co-founder of Poolday.ai, discusses how AI enables marketers to focus on strategy and storytelling. Discover the future of personalized video ads, the evolving role of A/B testing, and the importance of combining creative and analytical skills in marketing. 00:00 Introduction: Misconceptions About AI in Marketing01:53 Revolutionizing Ad Creation with AI02:53 Personalization and Creative Control04:15 Continuous Creative Cycle04:37 AI in Gaming and Brand Marketing09:22 Balancing Volume and Quality in AI-Driven Marketing16:37 Predictive Analytics and Data Fluency20:19 Future Skills for Marketing Leaders23:13 Enhancing Human Creativity with AI25:22 Conclusion and Contact Information