What We Learned at the 2026 Meta Summit

The Branded Ads System Behind 170+ Ecommerce Brands

How do you build branded ads fast enough to find winners at scale? Nisha Fermawi, Senior Branded Ads Manager at CTC, breaks down the exact system that delivers ad plans in 24 hours, moves to production in a week, and uses performance data to drive every creative decision. In This Episode: * The full branded ads pipeline: kickoff to live ads in 10 business days * Why performance data runs creative strategy (not opinions) * 20 ads per batch and the 5% hit rate reality * How AI enables speed without replacing human designers * Product-level personas vs. brand-level personas (the big unlock) * Why emotional copy beats sterile benefit-listing every time * The review platform that killed the feedback game of telephone * How to iterate on winners and compound creative insights Learn more about CTC's creative services → https://commonthreadco.com [https://commonthreadco.com] Show Notes: * Go to https://bit.ly/4aiEz79 [https://bit.ly/4aiEz79] to start your free plan today * Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engine [https://commonthreadco.com/pages/prophit-engine] * The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com [podcast@commonthreadco.com] to ask us any questions you might have

What a Profit Engineer Actually Does All Day

What does a CTC Profit Engineer actually do all day? Brian Sakansky, Profit Engineer Manager at CTC, breaks down the exact daily, weekly, and monthly cadence behind managing 7, 8, and 9-figure eCommerce brands. From Monday's plan reset to Friday's close-the-loop review, this is the operating system behind the Profit Engine. In this episode: * The weekly rhythm: reset, diagnose, align, ship, close the loop * How execution and strategy split 50/50 (and when that flexes) * Why daily action beats waiting for a weekly call * The scientific method applied to eCommerce growth * Contingency planning that saved Black Friday * How Statlas and AI tools accelerate diagnosis * What makes a Profit Engineer different from an account manager 6:45 AM to 4:30 PM: A Day in the Life of a Profit Engineer: https://commonthreadco.com/blogs/coachs-corner/6-45-am-to-4-30-pm-a-day-in-the-life-of-a-profit-engineer Show Notes: * Axon is offering $5K ad credit when you spend $5K. Go to https://axon.ai/en/ctc [https://axon.ai/en/ctc] to set up your first campaign. * Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engine [https://commonthreadco.com/pages/prophit-engine] * The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com [podcast@commonthreadco.com] to ask us any questions you might have

Why Most Founders Set the Wrong Growth Goals

Randall Thompson built an ecommerce brand from scratch, scaled it to eight figures, and sold it. Along the way, he learned that the goals he set had almost nothing to do with what his business could actually deliver. In this episode, Randall joins Richard to break down what it means to understand your business's DNA, the non-negotiable metrics (COGS, repeat rate, margins) that determine what's actually possible, and how to align your goals to reality instead of fantasy. They cover the three goal buckets every founder should be thinking about, why all roads lead to profit regardless of your endgame, and how CTC's Prophit System functions as a data-driven reality check for your brand. In This Episode: * Why every business has a "DNA" that determines its ceiling * Three goal categories: build to sell, raise capital, or optimize for lifestyle * How to connect daily execution metrics to long-term outcomes * Why money may be flowing back into eCommerce * Personal brand as a key element of business DNA * How CTC's Prophit System gives you a second opinion rooted in data Show Notes: * Go to https://bit.ly/4aiEz79 [https://www.omnisend.com/ctc] to start your free plan today * Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engine [https://commonthreadco.com/pages/prophit-engine] * The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com [podcast@commonthreadco.com] to ask us any questions you might have

Join Our Growth Mastermind (Here's What's Inside)

Growth Mastermind [https://www.youradmission.co/offers/2M9v2eDk/checkout?coupon_code=NEXTLEVEL50] What if you could get weekly strategy sessions with a senior CTC profit engineer, full Statlas access, and a private cohort of brands at your stage, all for $500/month?That's the Next Level Growth Mastermind.Richard breaks down exactly what's inside, who it's built for, and five real insights that came out of our pilot cohort sessions, including why offer-market fit matters more than CRO, the exact launch sequence for marketing moments, and a Post-It note ad tactic that's outperforming studio creative.What you get with the Growth Mastermind: * Weekly live calls with senior CTC leadership * Small cohorts of 10 brands matched by revenue stage * Full Statlas subscription ($750/mo value included) * All your data ingested for a complete 360 view of your business * Dedicated cohort Slack channel * Full access to CTC's methodology archive (Meta, Google, email, TikTok, AppLovin) * 30-day money-back guarantee Whether you're a 6-figure brand looking for a second opinion, a 7-figure operator who wants to connect with founders in a similar stage, or an 8-figure brand that wants senior strategic guidance on a weekly basis, this is built for you.Show Notes: * Axon is offering $5K ad credit when you spend $5K. Go to https://axon.ai/en/ctc to set up your first campaign. * Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engine * The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have

We Tested AppLovin Discovery for 4 Months. Here's What Happened.

CTC's AppLovin specialist Connaugh is back four months after our first episode on the platform to break down what's actually working. Discovery campaigns are averaging 284% incrementality, 45-60 second video creative is where the spend goes, and the tactical playbook is starting to take shape. If you're running an 8-figure ecommerce brand and haven't tested AppLovin yet, this episode makes the case for why you should. Topics covered: * AppLovin's new Discovery campaign type and how it differs from Prospecting * Incrementality test results: 284% average on Discovery vs. 141-150% on Prospecting * Why 45-60 second video creative gets 44% of total AppLovin spend * The creative set hack for granular reporting * How to drip new creative without tanking performance * Product catalog segmentation by campaign * CTC's $5K spend match partnership with AppLovin Key stat: Discovery campaigns are driving 85-90% completely new visitor traffic with 190% incrementality (excluding outliers). Show Notes: * Go to http://outersignal.com/thread [http://outersignal.com/thread] to get 50% off your first two months * Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engine [https://commonthreadco.com/pages/prophit-engine] * The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com [podcast@commonthreadco.com] to ask us any questions you might have