FINITE: B2B Marketing Podcast for Tech, Software & SaaS

#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People

This week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with Anne Feuss [https://www.linkedin.com/in/anne-feuss/], Co-founder of PodPeople [https://www.podpeople.com/], an agency that produces top-ranking shows for clients like Google and HBO. Anne offers actionable insights on how B2B brands can stand out in a noisy market. We cover key topics, including: * Finding the right host and hook to make technical content compelling. * The essential move from audio-only to video-first podcasting. * Tying content efforts to commercial impact and pipeline growth. Learn the current trends B2B audiences demand and how to evolve your content strategy from basic to best-in-class.

#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief

Humanisation in B2B marketing almost feels like a buzzword.  But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI.  In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love.  Hear from Deema Tamimi [https://www.linkedin.com/in/deematamimi/], VP Marketing at The Brief [https://www.thebrief.ai/], who recently undertook a rebranding project that was fuelled with humanity.

#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata

Steffen Hedebrandt [https://www.linkedin.com/in/steffenhedebrandt/], CMO and Co-Founder at Dreamdata [https://dreamdata.io/], joins FINITE to share a contrarian growth playbook for B2B scale-ups.  We get into why “unserious” content (think memes and screenshots) drives serious pipeline, how to engineer organic LinkedIn that converts. Steffen breaks down connecting brand awareness to revenue with real signal, not vanity metrics - plus the experiments, frameworks, and attribution hygiene his team lives by. Finally, Steffen shares his enlightening take on what it takes to win as AI overviews and LLMs reshape search.  If you’re done with cookie-cutter demand gen, this conversation gives you the edges: creative that compounds, measurement that actually matters, and an AI-native approach to search that most marketers are sleeping on.

#174 - Old School PR is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at Vertice

Will Gardiner [https://www.linkedin.com/in/willgardiner/], our guest today, has a theory: The tactics used in successful marketing today are based on the strong fundamentals of old school PR!  He’s got the experience to prove it. Will Gardiner is VP of Marketing at Vertice [https://www.vertice.one/], the UK’s fastest growing scale-up in 2025. They’re growing fast, and it’s not just because of a good product or positioning.  Will’s approach to marketing prioritises high-quality, resonant thought leadership across all digital channels. He employs creativity, data, and emerging channels such as influencer marketing to achieve immense marketing impact.  You’ll learn from a marketer cracking the code for growth in 2025, with tactical tips for your own strategy.

#173 - PR x Digital Marketing: Winning B2B in the AI Era with Tom Telford, CDO at Clarity

In light of AI search, is SEO dead? Not so fast.  Clarity’s [http://clarity.global] Chief Digital Officer, Tom Telford [https://www.linkedin.com/in/tomtelford/], joins FINITE to bust myths and bridge the gap between comms and marketing.  Drawing on lessons from the dot‑com era to today’s AI reality, Tom shows where CMOs and CCOs must lock arms, and where their functions should stay distinct.  Expect practical ways to align on metrics and budgets, and make PR, SEO, content, social and paid amplify each other.  Disclaimer: Clarity is the main sponsor of the FINITE Podcast.