Grant Goddard : radio broadcasting expert

In 2004, I wrote my first article predicting that the UK’s implementation of DAB digital radio was headed for failure. It was not guesswork. I had analysed radio industry data since 1980. I had worked  at The Radio Authority when it implemented DAB. I had worked  in Ofcom’s radio division. I had seen DAB from inside and outside the regulator and the commercial radio industry. Only five years after its launch, the available evidence demonstrated that DAB was headed for disaster in the UK. This episode is also available as a blog post: http://grantgoddard.co.uk/dab-radio-switchover-dead-as-the-dodo/ [http://grantgoddard.co.uk/dab-radio-switchover-dead-as-the-dodo/] Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website [http://grantgoddard.co.uk/] and can be downloaded from Amazon [http://www.amazon.co.uk/Grant-Goddard/e/B0043R2FPO]. LinkedIn [http://www.linkedin.com/in/grant-goddard-94803219/] SlideShare [http://www.slideshare.net/GrantGoddard1] Flickr [https://www.flickr.com/photos/grantgoddardgrantgoddard/albums] Scribd [http://www.scribd.com/user/96974605/Grant-Goddard] Academia [http://independent.academia.edu/GrantGoddard]

“Digital listening at an all-time high,” shouted the headline of one online news story. Yes, it was the quarterly RAJAR radio ratings, offering opportunities for some journalists to pitch their stories just about any which way they wanted. The opening sentence of this particular report said: “The digital revolution shows no signs of slowing down, and not even the radio airwaves are set to maintain their analogue tradition, as a new [RAJAR] study suggests.” Hardly. This episode is also available as a blog post: http://grantgoddard.co.uk/growing-dab-radio-usage-in-the-uk-confused-you-should-be/ [http://grantgoddard.co.uk/growing-dab-radio-usage-in-the-uk-confused-you-should-be/] Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website [http://grantgoddard.co.uk/] and can be downloaded from Amazon [http://www.amazon.co.uk/Grant-Goddard/e/B0043R2FPO]. LinkedIn [http://www.linkedin.com/in/grant-goddard-94803219/] SlideShare [http://www.slideshare.net/GrantGoddard1] Flickr [https://www.flickr.com/photos/grantgoddardgrantgoddard/albums] Scribd [http://www.scribd.com/user/96974605/Grant-Goddard] Academia [http://independent.academia.edu/GrantGoddard]

The latest RAJAR ratings data for Q2 2011 demonstrate the continuing strength of the radio medium in recession Britain. Maybe if your TV or mobile subscriptions are having to be pruned, you turn to radio instead. In times of austerity, one of radio’s greatest attributes is that it appears to consumers to be available ‘free’ at the point-of-use... This episode is also available as a blog post: http://grantgoddard.co.uk/uk-listening-growth-demonstrates-radios-strengths-in-a-multi-tasking-world/ [http://grantgoddard.co.uk/uk-listening-growth-demonstrates-radios-strengths-in-a-multi-tasking-world/] Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website [http://grantgoddard.co.uk/] and can be downloaded from Amazon [http://www.amazon.co.uk/Grant-Goddard/e/B0043R2FPO]. LinkedIn [http://www.linkedin.com/in/grant-goddard-94803219/] SlideShare [http://www.slideshare.net/GrantGoddard1] Flickr [https://www.flickr.com/photos/grantgoddardgrantgoddard/albums] Scribd [http://www.scribd.com/user/96974605/Grant-Goddard] Academia [http://independent.academia.edu/GrantGoddard]

Data published last week for 2011’s first quarter demonstrate that revenues of the UK commercial radio sector are still struggling to rebound from the previous two years’ ‘credit crunch.’ A large part of the problem is the coalition government’s swingeing cuts to its marketing budget since May 2010, which have afflicted commercial radio advertising much more significantly than other media [see my blog [http://grantgoddard.co.uk/government-expenditure-cutbacks-clobber-uk-commercial-radio/]]. Additionally, and very worryingly, in Q1 2011, revenues from local advertisers fell to their lowest level for a decade, even at a time when local radio might be thought to be making client gains from the decimation of the local newspaper industry. This episode is also available as a blog post: http://grantgoddard.co.uk/uk-commercial-radio-sector-revenues-q1-2011-local-advertising-hits-10-year-low/ [http://grantgoddard.co.uk/uk-commercial-radio-sector-revenues-q1-2011-local-advertising-hits-10-year-low/] Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website [http://grantgoddard.co.uk/] and can be downloaded from Amazon [http://www.amazon.co.uk/Grant-Goddard/e/B0043R2FPO]. LinkedIn [http://www.linkedin.com/in/grant-goddard-94803219/] SlideShare [http://www.slideshare.net/GrantGoddard1] Flickr [https://www.flickr.com/photos/grantgoddardgrantgoddard/albums] Scribd [http://www.scribd.com/user/96974605/Grant-Goddard] Academia [http://independent.academia.edu/GrantGoddard]

Andy Parfitt’s departure from the station controller job at BBC Radio 1 after thirteen years marks a significant event for the UK radio sector. Parfitt’s accomplishments during his tenure were many, but did not extend to significantly turning around the station’s audience ratings. This episode is also available as a blog post: http://grantgoddard.co.uk/andy-parfitt-leaves-bbc-radio-1-on-a-high-separating-the-man-from-the-myth/ [http://grantgoddard.co.uk/andy-parfitt-leaves-bbc-radio-1-on-a-high-separating-the-man-from-the-myth/] Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website [http://grantgoddard.co.uk/] and can be downloaded from Amazon [http://www.amazon.co.uk/Grant-Goddard/e/B0043R2FPO]. LinkedIn [http://www.linkedin.com/in/grant-goddard-94803219/] SlideShare [http://www.slideshare.net/GrantGoddard1] Flickr [https://www.flickr.com/photos/grantgoddardgrantgoddard/albums] Scribd [http://www.scribd.com/user/96974605/Grant-Goddard] Academia [http://independent.academia.edu/GrantGoddard]