The Growth Tax

The Apple Offer

Is Apple’s iPhone now a “boring” offer? How does Apple sell status instead of features? Why does Apple’s approach look so different from Google’s? In this episode, learn more about: -- How one offer reshaped Apple’s entire company. -- The graveyard of Google’s forgotten offers. -- When to make big offer bets…and when not to. -- Why Steve Jobs went all-in on this offer. -- If you did this with your iPhone, Apple is still winning. GO DEEPER -- Episode 22: Offer Fatigue [https://kyrm.sh/offer-fatigue] -- Episode 45: The Chipotle Offer [https://kyrm.sh/chipotle-offer] -- Episode 17: The High Ticket Offer Lie Everyone Believes [https://kyrm.sh/high-ticket-offer-lie] -- Follow Ken on LinkedIn [https://kyrm.sh/podcast-li] -- Read Ken’s weekly briefing [https://kyrm.sh/podcast-web] WORK WITH ME If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here [https://kyrm.sh/cal-sub]. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm [https://gwh.fm?utm_medium=podcast&utm_campaign=CTA_1]

Play Mode

Is your business working…but no longer exciting you? Are you just going through the motions and that feels fine? Have you forgotten what made you first bet on yourself? In this episode, learn more about: -- How this one photo resets my brain to “play mode.” -- Why founders slowly stop playing to win. -- The Jim Gaffigan business lesson you didn’t see coming. -- A founder who got stuck in reverse without realizing it. -- The quickest way to feel like a founder again. GO DEEPER -- Episode 38: Built Like It’s 1440 [https://kyrm.sh/build-like-its-1440] -- Episode 31: Offline Mode [https://kyrm.sh/offline-mode] -- Episode 10: Sprint and Rest [https://kyrm.sh/sprint-and-rest] -- Episode 16: Let’s Retire Retirement [https://kyrm.sh/retirement] -- Follow Ken on LinkedIn [https://kyrm.sh/podcast-li] -- Read Ken’s weekly briefing [https://kyrm.sh/podcast-web] WORK WITH ME If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here [https://kyrm.sh/cal-sub]. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm [https://gwh.fm?utm_medium=podcast&utm_campaign=CTA_1]

Forward Deployed Consultant

Are you still building that wall between you and your clients? Is your playbook causing you to lose deals or churn clients? What are the biggest companies doing that consultants still resist? In this episode, learn more about: -- The $4B bet you’re not making. -- Why I sat clients next to our customers. -- Easy ways to create ROI before a client churns. -- How “Agency 1.0” won’t win you your next deal. -- Advisory is scalable, right? Not anymore. GO DEEPER -- Episode 7: Agency 3.0 [https://kyrm.sh/agency-30] -- Episode 41: The Age of AI Native Services [https://kyrm.sh/ai-native-services] -- Episode 39: The Offer Upgrade Nobody Sees Coming [https://kyrm.sh/offer-upgrade-ai] -- Follow Ken on LinkedIn [https://kyrm.sh/podcast-li] -- Read Ken’s weekly briefing [https://kyrm.sh/podcast-web] WORK WITH ME If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here [https://kyrm.sh/cal-sub]. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm [https://gwh.fm?utm_medium=podcast&utm_campaign=CTA_1]

The Chipotle Offer

Why do you think complex offers are better? How did Chipotle’s offers drive almost 50% of sales? Are Chipotle’s offers really about deals...or something else entirely? In this episode, learn more about: -- Why your ICP isn’t your Lighthouse Client. -- How founders overlook this shift in prospecting. -- If you’re selling a thing, you’re making a fast-food mistake. -- The “vegan test” your offer is failing. -- What Chipotle understands about offers that most founders miss. GO DEEPER -- Episode 5: The $100k Trap [https://kyrm.sh/100k-trap] -- Episode 17: The High Ticket Offer Lie Everyone Believes [https://kyrm.sh/high-ticket-offer-lie] -- Episode 29: Little Red Cup Economics [https://kyrm.sh/little-red-cup] -- Episode 22: Offer Fatigue [https://kyrm.sh/offer-fatigue] -- Follow Ken on LinkedIn [https://kyrm.sh/podcast-li] -- Read Ken’s weekly briefing [https://kyrm.sh/podcast-web] WORK WITH ME If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here [https://kyrm.sh/cal-sub]. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm [https://gwh.fm?utm_medium=podcast&utm_campaign=CTA_1]

Optimized vs. Plateaued

What if efficiency is the reason you’ve plateaued? Is “optimization” just outsourcing your biggest decisions? What if you’ve been doing this for years...and that’s the problem? In this episode, learn more about: -- The AI impact no one can measure yet. -- Why “optimized” today is what you’ll have to undo. -- What happened to a client who did everything right...and still plateaued. -- When your thinking no longer sounds like you. -- How “overnight success” creates a problem no one sees. GO DEEPER -- Episode 35: The Hidden Cost of AI [https://kyrm.sh/hidden-cost-of-ai] -- Episode 32: Work Worth Keeping [https://kyrm.sh/work-worth-keeping] -- Episode 43: The Accountability Gap [https://kyrm.sh/the-accountability-gap] -- Episode 40: $20k vs. $200k [https://kyrm.sh/20k-vs-200k] -- Follow Ken on LinkedIn [https://kyrm.sh/podcast-li] -- Read Ken’s weekly briefing [https://kyrm.sh/podcast-web] WORK WITH ME If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here [https://kyrm.sh/cal-sub]. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm [https://gwh.fm?utm_medium=podcast&utm_campaign=CTA_1]