Luister naar Growing Your Business Through Digital Marketing

Cory Friedman had me on the Influencer Genesis summit earlier this year, where he asked me about finding and creating a content calendar for your business. Creating a content calendar is something that a lot of business are struggling with, as they are trying to fill it up to the brim, and don’t know what to fill it up with. But what if I told you there was a better way? With the production of content being at an all-time high, and more and more companies producing just a tonne of garbage content, I think we need to step back a bit. Get off that hamster-wheel of content production and only start creating content that can actually make an impact on your business. It was an interesting talk, where I went through all the steps needed to identify the topics worth pursuing for your business, no matter the industry.

Companies use marketing to enhance their visibility. To build awareness around their products or services. This of course all, so that when the moment is there, that they are ready to buy, you're on top of mind. But what good will that do if your leads, your costumers, the people who could use your product or service don't trust you? If you want to increase the trust in your company, stay tuned because, in this episode, we will be talking about social proof and how you can use this to help get more sales for your business.

Twitter has always been every marketer's favourite social network. But at the same time, it has become harder and harder as a small business to make it work for you. Twitter has over 330 million active monthly users, though, so it could be a traffic goldmine for your organization. However, there are also 500 million tweets sent out every day, so how can you make sure that your tweets get seen? If you're struggling to make Twitter work for your organization, stay tuned because, in this episode, we will be talking about how you can use it to grow your business online.

How do you map your content marketing strategy to the customer journey? Those are probably potentially two words that you don't hear that often together. In this episode, we're going to bridge the gap between them, because we really think that many companies are out there producing a ton of content these days. Tons of content that in the end don't land with anybody.

Do you want more targeted traffic to your website, blog or e-commerce store? If so, you need to master the understanding of keywords. When done correctly, finding the correct keywords for your business can send your site content to the first page of Google, it can massively increase your traffic and eventually, sales of your products and services! In this episode, you discover how to do keyword research for SEO.